Liz rom sciencefinal

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Liz rom sciencefinal

  1. 1. The Science of Engagement
  2. 2. Science of Engagement Science of Engagement PR Product of the Year 2013 2
  3. 3. Anthropology Dr Grant McCracken Three worldrenowned experts Neuroscience Dr Thomas Zoëga Ramsøy ©WEBER SHANDWICK 2012 All rights reserved
  4. 4. ACCESS Ac ENHANCEMENT En INVOLVEMENT Inv AESTHETICS Ae ASSOCIATIONS As ESCAPE Esc MEANING Me BELONGING Be EXPERIENCE Exp De HERD BEHAVIOUR HBv NEWNESS Ne DESIRE PLEASURE Pl EMPATHY Em INTEGRITY In INTRIGUE Int RESPECT Rsp SOCIAL TOTEMS ScT SHARED VALUES SVs Nineteen Elements
  5. 5. One concrete, meas urable tool
  6. 6. Four GameChanging Principles
  7. 7. 1. Mood-date them
  8. 8. Red Bull (De) INVOLVEMENT Inv ESCAPE Esc
  9. 9. 2. Woo them when they’re in the mood
  10. 10. Give gifts that solve consumer issues
  11. 11. …and link them to a behaviour
  12. 12. Disneyland, Paris (Fr) BELONGING Be ESCAPE Esc ASSOCIATIONS As EXPERIENCE Exp ©WEBER SHANDWICK 2012 All rights reserved
  13. 13. 3. Strut your stuff
  14. 14. ©WEBER SHANDWICK 2012 All rights reserved
  15. 15. Strut brands always act with conviction. They never follow convention.
  16. 16. Apple (UK) INVOLVEMENT Inv HERD BEHAVIOUR HBv SOCIAL TOTEMS ScT
  17. 17. 4. Make yourself a one-off
  18. 18. ©WEBER SHANDWICK 2012 All rights reserved
  19. 19. IKEA (Fr) INVOLVEMENT Inv SOCIAL TOTEMS ScT ©WEBER SHANDWICK 2012 All rights reserved
  20. 20. What’s YOURS?
  21. 21. The Science of Engagement

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