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Noi definitii la PRSAPublic relations is the management function of researching, engaging, communicating, Public relations helps an organization and collaborating with stakeholders in an and its publics adapt mutually to ethical manner to build mutually each other. beneficial relationships and achieve results. The management function that identifies, establishes and maintainsPublic relations is a strategic communication mutually beneficial relationships process that develops and maintains between an organization and mutually beneficial relationships various publics on whom its success between organizations and their key or failure depends. publics.Public relations is the engagement between organizations and individuals to achieve mutual understanding and realize strategic goals.
Noua definitie agreata• Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.