Costin cocioaba smscamp 2014

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Costin cocioaba smscamp 2014

  1. 1. PE CE CANALE ESTE POTRIVIT PENTRU TINE SI COMPANIA TA SA COMUNICI? ANALIZE PRO SI CONTRA IN SM Costin Cocioaba – Managing Director @ Bakers Digital Communication
  2. 2. Facebook I AM MANDATORY And I mean it.
  3. 3. Facebook Audienta  7.200.000 utilizatori in Romania  6.200.000 au varste peste 18 ani  5,600,000 public comercial (18-49)  3.000.000 barbati  2.800.000 femei  25.100 FB Pages ✔
  4. 4. Facebook Targetare  Ads: locatie, varsta, sex, interese, verticale, conexiuni in cadrul retelei de socializare  Content: copy / imagini / video pentru diferite categorii de varsta / interese diferite ✔
  5. 5. Facebook Continut  arhiva /cautare  contentul poate fi structurat doar prin albume foto si aplicatii Modificari frecvente  timeline  reach ✖
  6. 6. Youtube I AM VIRAL
  7. 7. Youtube Audienta  730.000 conturi in Romania  6.000.000 de vizitatori (.ro) Targetare (GAW, continut) Revenues (publishers) Embeded content ✔
  8. 8. Youtube Costuri  Creatie  Productie ✖
  9. 9. Instagram I AM NICE to have
  10. 10. Instagram Engagement 15 x FB ✔
  11. 11. Instagram Audienta in crestere Format nou ✔
  12. 12. Instagram  103k utilizatori in Romania  no ads (.ro)  fara link-uri in descrierile fotografiilor ✖
  13. 13. Instagram ✖
  14. 14. Instagram ✖
  15. 15. Twitter I GOT POWER But I’m just “a nice to have”. That’s all.
  16. 16. Twitter  public educat (jurnalisti, bloggeri, manageri, antreprenori, organizatori de evenimente )  informatia circula rapid ✔
  17. 17. Twitter Audienta  180.000 conturi in .ro  25k active  ✖
  18. 18. Twitter ✖
  19. 19. LinkedIn I AM LOOKING FORWARD TO MEET YOU! When I feel like it.
  20. 20. LinkedIn  1.4M conturi in .ro  public educat?  continut: trenduri in industrie, targetare (ads) ✔
  21. 21. LinkedIn Lipsa unei constante in utilizare ✖
  22. 22. Blogging WE LOVE TO WRITE But we can be lazy. Sometimes. Ok, anytime we want. :-P
  23. 23. Blogging  acces la comunitati / rezultate immediate (lansari, crize PR)  continut (opinie) indexabil (timpul in care se ia decizia de cumparare difera de la un produs la altul)  tone of voice / trust / stories ✔
  24. 24. Blogging  prea putini bloggeri pentru campanii  diluarea brandurilor personale (comportament de business?)  lipsa consecventei ✖
  25. 25. Multumesc! Costin Cocioaba Managing Director @ Bakers Digital Communication Blogger @ refresh.ro eu@costin.ro 0726.costin ✖

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