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New Game, New
Language
How Technology Has
Fundamentally Changed the
Visual And Verbal Rules of
Engagement
The Digital
Revolution has
changed
everything…
The five new
verbal rules of
engagement
Personalisation
is king
Dialogue not
monologue
Tweets
not text
Be dynamic, not
sta...
The five new
visual rules of
engagement
Think content in
context
Use predictive
visuals
Cover the whole
consumer
journey
M...
Think content in
context
Use predictive
visuals
Cover the whole
consumer
journey
Make it
malleable
Make it
rewarding
Perso...
Any questions?
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Claire culshaw weber shandwick

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Claire culshaw weber shandwick

  1. 1. New Game, New Language How Technology Has Fundamentally Changed the Visual And Verbal Rules of Engagement
  2. 2. The Digital Revolution has changed everything…
  3. 3. The five new verbal rules of engagement Personalisation is king Dialogue not monologue Tweets not text Be dynamic, not static Join the global conversation
  4. 4. The five new visual rules of engagement Think content in context Use predictive visuals Cover the whole consumer journey Make it malleable Make it rewarding
  5. 5. Think content in context Use predictive visuals Cover the whole consumer journey Make it malleable Make it rewarding Personalisation is king Dialogue not monologue Tweets not text Be dynamic, not static Join the global conversation
  6. 6. Any questions?

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