Bogdana butnar zilele b-iz _2012

345 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
345
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bogdana butnar zilele b-iz _2012

  1. 1. Hello!My name is
  2. 2. from Wired article
  3. 3. 2003The history
  4. 4. authority/credibility/ability to make other people do things that are economically beneficial for others/brands social capital = social influence? passive activeWhat is…
  5. 5. Person Person Influencer PersonHow …
  6. 6. Influencer marketingWhy …
  7. 7. Who …
  8. 8. SIGNALS TIME FRAMESMOMENTS / INSTANCES POTENTIAL
  9. 9. Relevance Reach ResonanceFeatures
  10. 10. CADENCE ONE THEME MEET THE INFLUENCERS POSITIVE ATTITUDEBest practice
  11. 11. ACTION OR AWARENESS? AUTHORITY OR WORKING THE SYSTEM?
  12. 12. “Over time, I found my eyes drifting to tweets from folks with the lowest Klout scores. They talked about things nobody else was talking about. Sitcoms in Haiti. Quirky museum exhibits. Strange movie-theater lobby cards from the 1970s. The un-Kloutiest’s thoughts, jokes, and bubbles of honest emotion felt rawer, moreauthentic, and blissfully oblivious to the herd. Like unloved TV shows, these people had low Nielsen ratings—no brand would ever bother to advertise on their channels. And yet, these were the people I paid the most attention to. They wereunique and genuine. That may not matter to marketers, and it may not win them much Klout. But it makes them a lot more interesting.”

×