ƵileleBiz 2010: Danone / Bogdan Ioachim

1,015 views

Published on

Published in: Business, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,015
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • As mai adauga si evenimentul de implicare
  • ƵileleBiz 2010: Danone / Bogdan Ioachim

    1. 1. Social Responsibility in Danone
    2. 2. The Danone Mission To bring HEALTH throught food to the largest number people throughout the world
    3. 3. “the frontiers of the company do not stop at the factory gates…” A. Riboud (1972)
    4. 4. Danone growth model is based on the “Dual Economic & Social commitment” since 1972 SUSTAINABLE VALUE CREATION
    5. 5. 50 Dairy 19 Waters 24 Baby 7 Medical 61 social (underprivileged people) 7 environmental 5 medical 93 programs already in place,93 programs already in place, 24 in project phase24 in project phase 17 Baby/Medical 44 nutrition Social programs in Danone
    6. 6. Social program assessment in Danone AnswerAnswer Cause relevance, Indirect business link Impact on the reputation Cause relevance, awareness and involvement Partnerships, beneficiaries, project measurability
    7. 7. 7 Corporate Social Responsibility DANONE ROMANIA Danone Nations Cup Kids cancer program “ Smile for the future “ Reaching West
    8. 8. Hagi Danone Cup The biggest football competition for kids in Romania
    9. 9. Reaching West Win-win partnerships with local farmers for best quality of raw milk
    10. 10. Kids cancer program Smile for the future
    11. 11. To contribute to the improvement of survival rate and quality of life for children with cancer in Romania Objective
    12. 12. In 2005 Danone organized a pitch with different NGOs to select the best social program according company values of local involvement in local community needs. Result: Children cancer - proved to be one of the most important social causes to the respondents (as the 2nd cause of death for young people). In 2005 Danone organized a pitch with different NGOs to select the best social program according company values of local involvement in local community needs. Result: Children cancer - proved to be one of the most important social causes to the respondents (as the 2nd cause of death for young people). Background • Children cancer has relatively low incidence (500 new cases / year) • Survival rate is 50% vs. 85% in developed countries Reason: low diagnose in curable stages • Lack of relevant information and many misconceptions among the general public and mass media Children cancer situation in Romania
    13. 13. Partnerships: • The Romanian Society of Paediatric Oncology • Little People Association Achievements: ► Doctors training: approx. 1800 doctors – Early detected cases ► National register implementation (database with all the cases) ► National patient support program in partnership with Little People Asociation (BUC, TM, IS, Cluj) - number of beneficiaries: 1200 beneficiaries and 6000 contacts Program objective: to be handled to the Ministry of Health, in order design, on its structure, the health policy for children cancer Results up to date
    14. 14. Follow Smile for the Future on danone.ro and Facebook If you want to know more

    ×