The story of ideas…
AGENDA

• To tell stories…
about ideas…
that move hearts
Translated in the marketing/advertising world:
“The brand which doesn’t tell a story doesn’t have fans”

But for a story, ...
Trophy Tour
Trophy Tour 2013
Walk of Champions
Trophy Tour 2013 vs 2009
• The Walk of Champions
• The highest up: the Trophy at the celebration balcony
• The RFID system...
Overview of the event:
Romania
- more than 1400km
- 4 cities
- 7 days
- around 8.400 visitors
- around 6.200 photos taken ...
And how does the story go on….

The Coin
Idea
Official Bank of
Opportunity/
UEFA Champions
context
League/
football

Nesu
...
The messages of
these stories…
Relevant

No “one way”

Insight

Authentic

Emotion

• At the end of the day people will re...
Anca nuta zilele biz prezentare_anca_short
Anca nuta zilele biz prezentare_anca_short
Anca nuta zilele biz prezentare_anca_short
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Anca nuta zilele biz prezentare_anca_short

  1. 1. The story of ideas…
  2. 2. AGENDA • To tell stories… about ideas… that move hearts
  3. 3. Translated in the marketing/advertising world: “The brand which doesn’t tell a story doesn’t have fans” But for a story, one needs… TrophyTrophy Idea Champions Goal feeling Official Bank of Opportunity/ UEFA Champions context League/ football Audience Football fans => Bring the Holy Grail of football to all football fans! Make them feel like champions!
  4. 4. Trophy Tour
  5. 5. Trophy Tour 2013 Walk of Champions
  6. 6. Trophy Tour 2013 vs 2009 • The Walk of Champions • The highest up: the Trophy at the celebration balcony • The RFID system – unique virtual experience, with personal dashboard & football content
  7. 7. Overview of the event: Romania - more than 1400km - 4 cities - 7 days - around 8.400 visitors - around 6.200 photos taken with the Trophy Overall (Germany, Hungary, Romania, Bosnia & Herzegovina, Bulgaria) - more than 5000km - 5 countries - 13 cities - 30 days - more than 47.000 visitors - more than 24.000 photos taken with the Trophy Cluj Napoca Brasov Timisoara Bucuresti
  8. 8. And how does the story go on…. The Coin Idea Official Bank of Opportunity/ UEFA Champions context League/ football Nesu Goal Foundation cause Football fans Audience
  9. 9. The messages of these stories… Relevant No “one way” Insight Authentic Emotion • At the end of the day people will remember how they felt, because of you, your idea and your story

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