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Ada roseti despre vr


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Ada Roseti, Director de Programe Europa Centrală și de Est, Discovery Networks

Published in: Business
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Ada roseti despre vr

  1. 1. #discoveryVR #discoveryRO
  2. 2. Where It Began Auguste and Louis Lumière January 1896 DISCOVERY VR
  3. 3. THE FUTURE IS HERE “Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were computers and smartphones. The future is coming and we have a chance to build it together.” Mark Zuckerberg 25 March 2014 DISCOVERY VR
  4. 4. 4 DRIVER: THE “RUSH” OF VR DISCOVERY VR 81% of those who tried VR tell their friends 79% of those who tried VR will seek to try it again 80% of U.S. P10+ online respondents had some awareness of VR technology SOURCE: Touchstone survey of early adopters and social influencers, January 2016 / ALSO: People watching virtual reality videos recalled the brands mentioned 28x more than in traditional commercials. Recall of 360° content in general was 8x higher.
  6. 6. ORIGINS Discovery VR was created by a small group of enthusiasts in early 2015. The Discovery VR app launched with 9 clips on August 15, 2015. The first global VR platform for a major media company. DISCOVERY VR
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  8. 8. WHERE WE ARE 2MMobile App Downloads 93MVideo Views* 482KSamsung Gear App Downloads *59% YouTube, 32% Facebook, 9% Discovery VR App DISCOVERY VR 4:39Average Session Duration 117360° Videos
  9. 9. 360° video series that immerses users in the cultures of Ireland, Italy, England, Cuba and Japan. “ATLAS” SERIES DISCOVERY VR
  10. 10. The period immersive piece The contemporary exploration piece SEE THE WORLD ON A MOTORCYCLE! HARLEY & THE DAVIDSONS DISCOVERY VR
  11. 11. 360° VR short horror film shot on location in Transylvania. Created for fans of paranormal programming. THE HAUNTED CASTLE DISCOVERY VR
  12. 12. OBJECTIVE DISCOVERY VR + TOYOTA APPROACH DISCOVERY VR Introduce the Rav4 Hybrid, 1st hybrid small SUV Demonstrate the versatility and range of the Rav4 Hybrid through an authentic VR road trip, guided by entertaining journeymen
  13. 13. WHAT ELSE IN VR 1. LEARN Visit museums, archeological sites, touristic areas with the added layer of information; go back or forward in time 2. DISCOVER Go inside a volcano; visit a refugee camp; go inside a high security science lab where viruses are analyzed; go to space 3. CONNECT A virtual classroom, with avatars siting next to each other, talking to the teacher and each other 4. CREATE Take ownership, as in art installation/ creative exploration way DISCOVERY VR
  14. 14. WHAT WE KNOW SO FAR 1. SPECTACLE TO STORY Consumers need a reason to don the gear. “Why VR?” 2. STILL EARLY DAYS Think: Internet in the 1990s 3. TOOLS NEEDED Hard and software: storyboarding, sound in 3D DISCOVERY VR 4. IT’S A SPECTRUM From a simple 360 shoot, to fully immersive, still-being-explored actual VR, it has a common point: it puts audience in the middle
  15. 15. WHAT DOES THAT MEAN? VR creates a new language in which to tell stories. “Great VR add something to your life, it makes you feel something, empathy, fear. It creates new memories because of closeness, immersion and emotional content” Ben Smith, CEO Laduma VR “VR is a tool. What’ll happen over time is that people will learn to use that tool differently. Now we’re thinking, ‘where can we go and show people things?’ But as creators get behind it, it will become a storytelling device. That will be very exciting.” Marjorie Kaplan, Content President DNI DISCOVERY VR
  16. 16. #discoveryVR #discoveryRO