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Data Protection Act What you need to know
Data Protection Act Overview• All information you hold regarding identifiable individuals  must be safeguarded.• The reaso...
Does this apply to me and what do I do?• If your business handles personal information, you  have to register as a ‘data c...
8 Best Practices for Data Handling Part 1• Data must be fairly and lawfully processed.• Only use data for the specific pur...
8 Best Practices for Data Handling Part 2• Process all data in line with the rights of the  individual and correct factual...
Additional Security Tips• Keep passwords secure- never share them and be  sure to change them on a regular basis.• Use ant...
Additional Security Tips Part 2 • Ensure you ‘log off’ or ‘lock’ any computers whilst   you are away from your desk. • Shr...
Evolve with Rev MarketingIf you would like to find out more about makingyour marketing activities work as hard aspossible ...
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Data protection act

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Failure to comply with the Data Protection Act could result in prosecution, legal action taken against your company by the aggrieved party and all the associated reputational damage that this entails.

Find out what you need to know about the Data Protection act here.

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Data protection act

  1. 1. Data Protection Act What you need to know
  2. 2. Data Protection Act Overview• All information you hold regarding identifiable individuals must be safeguarded.• The reason behind this is that the information could be used to identify individuals and could therefore violate their right to privacy.• Failure to comply with the Data Protection Act could result in prosecution, legal action taken against your company by the aggrieved party and all the associated reputational damage that this entails.
  3. 3. Does this apply to me and what do I do?• If your business handles personal information, you have to register as a ‘data controller’- although this sometimes depends upon individual circumstances.• Individuals you hold data on have the right to see that information within 40 days of asking. Failure to comply can result in a fine of up to 5,000 pounds.• You must also adhere to the following key points of the data protection act…
  4. 4. 8 Best Practices for Data Handling Part 1• Data must be fairly and lawfully processed.• Only use data for the specific purposes which it was collected for.• Individuals you hold data on have the right to see that information within 40 days of asking.• Keep data accurate and, if appropriate, up to date and do not keep data longer than necessary.• Do not hold data for longer than is necessary…
  5. 5. 8 Best Practices for Data Handling Part 2• Process all data in line with the rights of the individual and correct factually incorrect data when requested.• Kept all data secure by ensuring adequate protection is in place and do not disclose to other parties without the consent of the individual whom it is about.• Do not transfer data to countries outside the European Economic Area unless you can guarantee that the information is adequately protected.
  6. 6. Additional Security Tips• Keep passwords secure- never share them and be sure to change them on a regular basis.• Use anti-virus software and beware of suspicious e- mail attachments.• Encrypt personal information that is being taken out of the office.• Remember to delete personal information that you no longer need.
  7. 7. Additional Security Tips Part 2 • Ensure you ‘log off’ or ‘lock’ any computers whilst you are away from your desk. • Shred any paper with personal information on. • Keep backs-ups of key data where appropriate. • Finally…remember to safeguard data held on paper as you would electronic data.
  8. 8. Evolve with Rev MarketingIf you would like to find out more about makingyour marketing activities work as hard aspossible for you, visit www.RevMarketing.co.uk today to start your journey to a more evolved marketing approach.

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