The CAN-Spam Act in a nutshellThe CAN-Spam Act applies to any commercial electronicmail message and states:• Do not use misleading subject lines or from lines - be direct, honest and open.• Don’t use false header information- identify yourself clearly.• Do not send to harvested email addresses or through an open relay.• State your legitimate physical address.• Include a clear ‘opt-out’ system.• Process any ‘opt-outs’ you receive promptly (within 10 days.
Best Practice• The USA’s 2003 CAN-Spam Act is considered the industry benchmark for e-mail marketing best practice.• CANSPAM applies to all commercial messages- whether to an individual or a business.
More about the UK Law• Many of the UK’s E-mail Marketing Regulations come from the 2002 E-Commerce Regulations and the 2003 Privacy and Electronic Communications Regulations (Both EU Directives).• Businesses cannot send e-mail marketing communications to unsolicited individuals unless they have opted in or are a pre-existing customer.• You can e-mail other businesses as long as you include an ‘opt-out’ clause.
UK Law Continued…Marketing by email to individuals and companies mustclearly identify:• That it is a commercial communication.• The person who is sending it and, where appropriate, that the communication is a promotional offer.• Failure to comply with the regulations could result in a fine of up to £5,000.
Evolve with Rev MarketingIf you would like to find out more about makingyour marketing activities work as hard aspossible for you, visit www.RevMarketing.co.uk today to start your journey to a more evolved marketing approach.