Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
CAN-Spam ActWhat you need to know
The CAN-Spam Act in a nutshellThe CAN-Spam Act applies to any commercial electronicmail message and states:• Do not use mi...
Best Practice• The USA’s 2003 CAN-Spam Act is considered the  industry benchmark for e-mail marketing best  practice.• CAN...
More about the UK Law• Many of the UK’s E-mail Marketing Regulations come  from the 2002 E-Commerce Regulations and the  2...
UK Law Continued…Marketing by email to individuals and companies mustclearly identify:• That it is a commercial communicat...
Evolve with Rev MarketingIf you would like to find out more about makingyour marketing activities work as hard aspossible ...
Upcoming SlideShare
Loading in …5
×

CAN-Spam Act

820 views

Published on

Discover how the CAN-Spam act affects your marketing activities and what you must be aware of to be compliant.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

CAN-Spam Act

  1. 1. CAN-Spam ActWhat you need to know
  2. 2. The CAN-Spam Act in a nutshellThe CAN-Spam Act applies to any commercial electronicmail message and states:• Do not use misleading subject lines or from lines - be direct, honest and open.• Don’t use false header information- identify yourself clearly.• Do not send to harvested email addresses or through an open relay.• State your legitimate physical address.• Include a clear ‘opt-out’ system.• Process any ‘opt-outs’ you receive promptly (within 10 days.
  3. 3. Best Practice• The USA’s 2003 CAN-Spam Act is considered the industry benchmark for e-mail marketing best practice.• CANSPAM applies to all commercial messages- whether to an individual or a business.
  4. 4. More about the UK Law• Many of the UK’s E-mail Marketing Regulations come from the 2002 E-Commerce Regulations and the 2003 Privacy and Electronic Communications Regulations (Both EU Directives).• Businesses cannot send e-mail marketing communications to unsolicited individuals unless they have opted in or are a pre-existing customer.• You can e-mail other businesses as long as you include an ‘opt-out’ clause.
  5. 5. UK Law Continued…Marketing by email to individuals and companies mustclearly identify:• That it is a commercial communication.• The person who is sending it and, where appropriate, that the communication is a promotional offer.• Failure to comply with the regulations could result in a fine of up to £5,000.
  6. 6. Evolve with Rev MarketingIf you would like to find out more about makingyour marketing activities work as hard aspossible for you, visit www.RevMarketing.co.uk today to start your journey to a more evolved marketing approach.

×