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Universum INFOGRAPHIC - Employer Branding Journey

The Employer Branding Journey: From tactical ad hoc recruiting to strategic employer branding based on actionable insights and measurable KPIs with a healthy talent community and pipeline.

How can we become leaders in employer branding?

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Universum INFOGRAPHIC - Employer Branding Journey

  1. 1. TRADITIONAL RECRUITMENT 3‘. oil ® Ad hoc job posting 8: recruiting %E: —:»Z: Reactive: Overreliance on headhunters & recruiters LAYING THE FOUNDATION Understanding Employer Value Proposition Job Posting Through Social Platforms & Specialized Forums Z’ BECOMING A STRATEGIC EMPLOYER BRANDING EXPERT NEXT STEPS E; In Data Driven 5 Decision Making 5 Establish Metrics 5 I & Benchmarks ‘ Influential Employer 9 I Brand Engaging Future :2: Define Employer Talent And Employees g l Brand Strategy E"gaet: :1ent Talent Segmentation Strgatggy To Attract % N & Pnormzahon '-'-‘ I The Right Talent E l 5 l n: Develop Talent c9"t'. m.‘°"s TaIe"t H community To T Pnpelnmng Through a: 1 Build Strong "5’ c°"““""'tV Pipeline Management