The Future of the Inbox
Matt Blumberg
CEO, Return Path
Connections LATAM 2014
March, 12th
THE INBOX OF THE
FUTURE IS DIFFERENT
How users are changing email
and what it means to your business
Long ago the inbox was where
people went to read and send
email.
2012
Today people want more
from the inbox...
order from chaos
Tomorrow’s inbox will create
order from chaos
by turning its contents into tools
Consumers, professionals, and
businesses are already using tools
to change the inbox.
Consumers are changing the
inbox of the future into…
a shopping engine
Consumers are using
[mo.b]
to track their packages
and track their spending
Consumers are using Slice
to find out when prices fall
and products get recalled
Consumers are changing the
inbox of the future into…
a privacy shield
Consumers are using
Burn Note to send
self-destructing emails
Consumers are using
parley to encrypt all
of their messages
Consumers are changing the
inbox of the future into…
a clutter-free environment
Consumers are using
Unsubscriber to easily
stop unwanted emails
Consumers are using
mailstrom to
methodically reach
Inbox Zero
Consumers are using
Inbox Pause to control
when they get mail
Consumers are using
Organizer because it
automatically sorts
their mail by category
…
Organizer
… which is the reason
Gmail developed the
tabbed inbox, which
automatically sorts
incoming email
Professionals are changing the
inbox of the future into…
personal assistants
Professionals are using
tempo to add driving
directions, attachments,
and attendee profiles to
meeting invitations
Professionals are using
Boomerang to schedule
group meetings from a
single message
Consumers are using
Airseed to check-in
for their flights
without leaving the
inbox
Professionals are changing the
inbox of the future into…
contact managers
Professionals are
using rapportive to
add contacts’ social
data to their address
books
Professionals are using
Contactually to remind
them how and when to
reach out to maintain
their relationships
Professionals are using
evercontact to
automatically update
contact information
Businesses are changing the
inbox of the future into…
CRM Solutions
Businesses are using Streak
to manage their sales
pipelines from the inbox
Businesses are using
yesware to see when
prospects open messages
and update CRM records
from the inbox
Businesses are using
RelateIQ to see sales
communications histories
and assign follow up
across teams
Businesses are changing the
inbox of the future into…
customer support systems
Businesses are using
Snappy to track who’s
responding to support
tickets
Businesses are using
HelpSpot to run email
helpdesks from the
inbox
As the inbox of the future
approaches, three things can
help your business make the
most of it
Knowing who’s in there with you
You compete for attention with
everything else in the inbox.
Find out:
your overlap rates
your relative list size
Knowing who your customers love
Reaching the inbox is not your goal –
engaging people is.
Find out:
everyone’s read rates
everyone’s delete-without-reading rates
Knowing how to protect yourself
When so much about you lands in
the inbox, it contains your
reputation.
Find out:
your authentication status
how to block suspicious messages
THE INBOX OF THE
FUTURE IS DIFFERENT
Are you ready?
Obrigado!
Matt Blumberg, CEO
rpinfo-brazil@returnpath.com
+55 11 3740.8300
br.returnpath.com
@ReturnPath_BR
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The Future of The Inbox - Matt Blumberg

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The future of the inbox: how consumers, marketers and companies are using tools that transform the inbox. Find out what are these tools, e discover the 3 things that can help your company to benefit and prepare for the future of the inbox!

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The Future of The Inbox - Matt Blumberg

  1. 1. The Future of the Inbox Matt Blumberg CEO, Return Path Connections LATAM 2014 March, 12th
  2. 2. THE INBOX OF THE FUTURE IS DIFFERENT How users are changing email and what it means to your business
  3. 3. Long ago the inbox was where people went to read and send email.
  4. 4. 2012
  5. 5. Today people want more from the inbox...
  6. 6. order from chaos
  7. 7. Tomorrow’s inbox will create order from chaos by turning its contents into tools
  8. 8. Consumers, professionals, and businesses are already using tools to change the inbox.
  9. 9. Consumers are changing the inbox of the future into… a shopping engine
  10. 10. Consumers are using [mo.b] to track their packages and track their spending
  11. 11. Consumers are using Slice to find out when prices fall and products get recalled
  12. 12. Consumers are changing the inbox of the future into… a privacy shield
  13. 13. Consumers are using Burn Note to send self-destructing emails
  14. 14. Consumers are using parley to encrypt all of their messages
  15. 15. Consumers are changing the inbox of the future into… a clutter-free environment
  16. 16. Consumers are using Unsubscriber to easily stop unwanted emails
  17. 17. Consumers are using mailstrom to methodically reach Inbox Zero
  18. 18. Consumers are using Inbox Pause to control when they get mail
  19. 19. Consumers are using Organizer because it automatically sorts their mail by category … Organizer
  20. 20. … which is the reason Gmail developed the tabbed inbox, which automatically sorts incoming email
  21. 21. Professionals are changing the inbox of the future into… personal assistants
  22. 22. Professionals are using tempo to add driving directions, attachments, and attendee profiles to meeting invitations
  23. 23. Professionals are using Boomerang to schedule group meetings from a single message
  24. 24. Consumers are using Airseed to check-in for their flights without leaving the inbox
  25. 25. Professionals are changing the inbox of the future into… contact managers
  26. 26. Professionals are using rapportive to add contacts’ social data to their address books
  27. 27. Professionals are using Contactually to remind them how and when to reach out to maintain their relationships
  28. 28. Professionals are using evercontact to automatically update contact information
  29. 29. Businesses are changing the inbox of the future into… CRM Solutions
  30. 30. Businesses are using Streak to manage their sales pipelines from the inbox
  31. 31. Businesses are using yesware to see when prospects open messages and update CRM records from the inbox
  32. 32. Businesses are using RelateIQ to see sales communications histories and assign follow up across teams
  33. 33. Businesses are changing the inbox of the future into… customer support systems
  34. 34. Businesses are using Snappy to track who’s responding to support tickets
  35. 35. Businesses are using HelpSpot to run email helpdesks from the inbox
  36. 36. As the inbox of the future approaches, three things can help your business make the most of it
  37. 37. Knowing who’s in there with you You compete for attention with everything else in the inbox.
  38. 38. Find out: your overlap rates your relative list size
  39. 39. Knowing who your customers love Reaching the inbox is not your goal – engaging people is.
  40. 40. Find out: everyone’s read rates everyone’s delete-without-reading rates
  41. 41. Knowing how to protect yourself When so much about you lands in the inbox, it contains your reputation.
  42. 42. Find out: your authentication status how to block suspicious messages
  43. 43. THE INBOX OF THE FUTURE IS DIFFERENT Are you ready?
  44. 44. Obrigado! Matt Blumberg, CEO rpinfo-brazil@returnpath.com +55 11 3740.8300 br.returnpath.com @ReturnPath_BR

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