How to create a Video Proposal


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This presentation is to help social enterprises make a video proposal for Grantmakers and Impact Investors.

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How to create a Video Proposal

  1. 1. Video Proposal<br />How to create a 2-minute video proposal for Grantmakers and Impact Investors<br />One Video for One Program<br />
  2. 2. What you need <br />Recording device<br />Voice (English please)<br />Script <br />Use answers to the Rethink Impact questionnaire for assistance<br />Your audience is Grantmakers and Impact Investors<br />Visuals (powerpoint, pictures, video, ect.)<br />Personality – its good to show that you enjoy working for your cause <br />
  3. 3. What presentation is not<br />The objective is to create a 2-minute business card that helps Grantmakers and Impact Investors evaluate how you execute.<br />The Video Proposal is not traditional storytelling<br />You are not targeting the general public<br />You are not trying to “make audience cry” or “shock them”<br />All the questions in this document are prompt questions<br />
  4. 4. Required Format<br />Overview: the one-liner you give at networking events that describes what your organization does<br />Social Problem: Where is the pain being felt?<br />Solution: How does your program take the pain away?<br />Team: Whose is leading this program?<br />Measurement: Are you (will you be) self-sustaining? How do you know program is working?<br />How Much Money & Use of Funds: So you get the money…then what?<br />
  5. 5. Overview <br />Describe what your organization does<br />Short and simple<br />Has to be easy enough for a 3rd grader to understand<br />Analogies to things are good<br />(things must be well known)<br />Avoid<br />The wordy mission statement the no one understands<br />Being so vague that people cannot describe what you do to a buddy<br />
  6. 6. Social Problem <br />What is the problem? Make it obvious<br />Video clip, pictures, graphs, tables, charts<br />Who has this problem and how many people have it?<br />Stats, research, quotes, examples<br />Why does this problem matter?<br />
  7. 7. Solution <br />Show your Program’s solution to the problem<br />Demonstrate the product/service with video, photo, screen shots<br />Describe your solution<br />How does it work from beginning to end? <br />Saying “we work with...” explains nothing<br />Support organization’s solution with:<br />Video of someone using solution, data, reports, etc.<br />
  8. 8. Team <br />Who is running the Program?<br />Why is your team the right people to lead the Program?<br />Does the team have deep domain experience?<br />Has anyone run an organization before?<br />Any key volunteers? <br />
  9. 9. Measurement<br />How do you know your solution is working?<br />What metrics do you use to determine success?<br />What do you do if you are failing?<br />How do you make money?<br />Who are your paying customers?<br />What are your source(s) of revenue?<br />If this is an investment, what is the ROI?<br />
  10. 10. Objectives & Use of Funds <br />How much money do you need?<br />Why do you need that amount? Support with data<br />What will the money be used for?<br />Are you looking to hire someone at an executive position?<br />How many more people will you be able to help?<br />Where are you expanding to?<br />
  11. 11. Using Video<br />Ideas & Add-On’s<br />Feel free to add music<br />Record a voiceover for a PowerPoint presentation<br />Video Shots<br /><ul><li>Wide shots establish the scene
  12. 12. Medium shots give focus on one subject
  13. 13. Close-up provide intimacy and direct connection</li></ul>All that matters is the 6 key format points are discussed<br />
  14. 14. Shooting Tips<br />Audio<br /><ul><li>If there is a lot of background noise it is likely that your subject's voice will be drowned out, so pay attention to your surroundings.</li></ul>Lighting<br />Sunlight is good, but be sure to keep it at the shooter's back. This will help you avoid backlight situations which leave your subject blacked out. <br />If using artificial light, try to get more than one light source to fill the subject. <br />