http://retailnext.net/products/ | Consumers search for products on the web, in the store, and through social media – but who are they? The key to your omnichannel marketing lies in the in-store experience. We highlight how your brick-and-mortar analytics will change the way your brand can grow in all your consumer channels
LEARN FROM YOUR CUSTOMERS
USE IN-STORE ANALYTICS TO BECOME AN OMNICHANNEL MASTER
WHAT IS OMNICHANNEL?
retailers offer their
all channels equally.
It is quite simply a consumer experience
that offers seamless retailing throughout
a company’s many channels, including:
KNOW WHAT YOUR CUSTOMERS WANT
Knowing your customers has always
been an important factor in business
– if not the important factor. Once
you know who your customer base is
and what they like marketing your
products to them is a cinch. With that
being said, in today’s world you need
to know even more than you used to
– consumers are both physically and
digitally shopping at your business,
making it hard to know your customer.
GROWING YOUR CHANNELS
Omnichannel customers are
consuming brands from multiple
sources, and they are informing
themselves about your brand and
products from those sources.
These consumers browse in the
store, on the web, and throughout
social media – but who are they?
The key to your omnichannel
marketing lies in the in-store
On the following pages we are going
to highlight how your brick-and-
mortar analytics will change the way
your brand can grow in all channels.
By combining a customer’s
purchases with their personal
information, your company forms a
better picture of your consumer.
Studying how shoppers interact with
your space and products on location
will give you an indication of how they
react to all your channels.
One of the biggest changes in an omnichannel world
is what the industry calls “showrooming”.
This is when your customer is looking at a product in
the store and logs on to their mobile device to see if
they can find it cheaper.
The good news is that there is a way to find out what
and where they are looking – it’s called Mobile In-
Some campaigns work well,
while others seem to not
pick up any traction.
In omnichannel retailing,
your marketing campaigns
need to work all the time.
Measuring your customers’
reactions to in-store displays
and physical campaign
elements will give you the
immediate information you
can use to tailor your
campaign throughout your
Free Wi-Fi can be an easy way to
attract omnichannel shoppers.
Plus, when your consumers opt-in
to your Wi-Fi you are in control of
their experience – with up-to-date,
personalized campaigns that can
engage your customer.
You are immersing them in your
world, both in the store and on
their mobile device.
BENEFITS FOR ALL OF YOUR CHANNELS
Your store allows your customers to try out your products: the sizing, feeling,
weight, and colors, as well as speak to your knowledgeable staff. While your
customer is engaged, your company is allowed to collect data that will make
future transactions, promotions, and campaigns more successful.
With their patented technology,
RetailNext has become the world
leader in data results for brick-and-
mortar businesses. When companies
need real-time, all-inclusive analytics
on their in-store consumers, they turn
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