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5 Tips to Enhance SEO                                 & Online Reputation                                 with Social Medi...
1. Produce and Post Content     Type of content depends on     your objectives     Post photos and short updates     to ma...
2. Listen and Respond….Or Don’t     Develop a social media communication     strategy that meets the needs of your     org...
3. Claim & Complete Your Google+ Local Page   Replaced Google Place   pages   Requires entering a PIN   that’s mailed to t...
4. Socialize Your Website   Use social elements   to make your site   dynamic        Improve SEO results        Personaliz...
5. Manage Your Expectations       Social media does:           Help improve resident           communication           Pro...
Review  1. Produce and Post Content  2. Listen and Respond….Or Don’t  3. Claim & Complete Your     Google+ Local Page  4. ...
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5 Tips to Enhance SEO & Online Reputation with Social Media

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Some ideas for property managers looking to improve the effectiveness of their social media initiatives.

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5 Tips to Enhance SEO & Online Reputation with Social Media

  1. 1. 5 Tips to Enhance SEO & Online Reputation with Social Media Respage Social Media Platforms for the Multifamily Industrywww.respage.com www.respage.com 1
  2. 2. 1. Produce and Post Content Type of content depends on your objectives Post photos and short updates to maximize Facebook engagement Post during lunch Post towards the end of the week Longer form content, such as blog posts, generates inbound traffic Our analytics do not support that unique content generates better results, but most SEO experts encourage unique content Integrate blog headlines into your index page to make your site dynamicwww.respage.com 2
  3. 3. 2. Listen and Respond….Or Don’t Develop a social media communication strategy that meets the needs of your organization Different organizations handle these challenges differently Some do not respond to negative reviews and ratings Some outsource monitoring Regardless, monitoring tools to listen and respond to what your clients and prospects are saying are imperative If you are objective, you will find areas of improvement Consider choosing a monitoring tool that will allow you to see comments for your entire portfolio’s social media campaignswww.respage.com 3
  4. 4. 3. Claim & Complete Your Google+ Local Page Replaced Google Place pages Requires entering a PIN that’s mailed to the property – this makes claiming them difficult But since Google+ Local Pages will likely be important for SEO, it should be a major priority Also claim other major directory pages Yellowpage.com Bing and Yahoo Local Pages Consider using a directory submission service to maintain contentwww.respage.com 4
  5. 5. 4. Socialize Your Website Use social elements to make your site dynamic Improve SEO results Personalize your marketing Examples of social elements you can integrate Blog headlines Facebook/Twitter feeds Reviews and ratingswww.respage.com 5
  6. 6. 5. Manage Your Expectations Social media does: Help improve resident communication Provide an additional platform for prospects to connect with and ask pre-leasing questions to your community and your residents Improve SEO Require constant attention Although there are exceptions, most communities report that social media doesn’t provide a large number of leadswww.respage.com 6
  7. 7. Review 1. Produce and Post Content 2. Listen and Respond….Or Don’t 3. Claim & Complete Your Google+ Local Page 4. Socialize Your Website 5. Manage Your Expectations Questions? Email ellen@4walls.netwww.respage.com 7

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