Investing News Network - 20120 Services


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The Investing News Network offers public companies in the mining and resources sectors access to thousands of retail and institutional investors who read our content everyday.

Services we offer:
+ Educational Profiles
+ News Catalyst
+ Analyst Interviews
+ Custom Banner Advertisements
+ Branded Press Releases
+ Featured Stock Listings
+ Email Advertising
+ Lead Generation

Benefits for working with Investing News Network:
+ Educated, sophisticated, affluent investors
+ Qualified institutional and retail leads
+ Exposure for your story and news
+ Greater liquidity

Where you can find us:

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Investing News Network - 20120 Services

  1. 1. EducateBrand Using unbiased, independentConnect news and education to connect sophisticated investors with trusted organizations and businesses.
  2. 2. (604) 688-8231+ 34 commodity specific websites + top-ranked resource investing+ 200,000 investors monthly news sites+ 150 clients + over 200,000 leads generated in 2011 Educate Brand Connect +200,000 readers/month Your custom ads Social Media +40% USA Your news Newsletters Institutional and retail Your profile Links to websites Commodity-specific Ready to invest in you Double opt-in leads World-class journalists Ready for your call Unbiased, independent content Ready to invest 1
  3. 3. (604) 688-8231 Bottom line, dollar for dollar one of the best return on investments, we+ Benefits have been using them for a year and out of all the IR initiatives, they have consistently produced results i.e. + Educated, sophisticated, affluent investors lead generation & exposure. Marc S Lubow, + Qualified institutional and retail leads Executive Vice President, Li3 Energy Inc. + Exposure for your story and news “I have invested in a significant + Greater liquidity amount of advertising and Dig Media and their Investing News Network was the only source which provided tangible results. The leads they sent me even bought our company stock!” “Our program on the Resource “Quality content that educates Dan Patience, Investing News network is money put investors, excellent creative that President, to good use. This is a platform that drives awareness and double opt in Noble Investments delivers quality content and quality leads that are not only from North investor leads – a program where you American but are truly international. “Even in challenging markets, the can actually see the results. What’s Dig Media’s responsive team also investing news network continues more, the amazing customer service ensures our educational profile is to bring us well informed investors ensures we consistently execute a kept current. What more could you weekly that are interested in our successful program.” ask for in a media partner?” company.” Christine Kopr, Irene Dorsman, Michael Hyslop, Business Development, Manager Corporate Communications, Director, Corporate Development, Premium Exploration Inc. Helio Resources Corp. American Vanadium Corp. 2
  4. 4. (604) 688-8231+ Investing News Network The Investing News Network® (INN) is a rapidly growing network of focused publications. We deliver independent, unbiased news and education for investors in targeted markets. For investors who are comfortable taking the next step, we offer the opportunity to connect with trusted companies providing investment opportunities. For these trusted companies, we connect them with investors who are educated in the specific opportunities in that niche and who are ready to engage.+ Network Our network consists of 34 focused web sites where we provide deep niche content. This content is rolled up from the niche sites to provide broader context on overview sites. 3
  5. 5. (604) 688-8231+ Resource Investing News Network Traffic Our network of 34 commodity specific websites are staffed with researchers and journalists that monitor the commodities markets in order to produce and select content for an audience of + 200,000 unique monthly investors. 4
  6. 6. (604) 688-8231+ Syndication Partners Leading financial portals including Jim Cramer’s TheStreet. com, International Business Times and Business Insider recognize the quality of our articles. They have initiated syndication agreements allowing them to include our content on their sites. In return, we receive broad distribution, linking back to our sites and increased search engine recognition.The Street Business Insider International Business Times Google NewsVisits/month: 1,000,000 Visits/month: 13,000,000 Visits/month: 10,500,000 Visits/month: 69,500,000Unique visits/month: 900,000 Unique visits/month: Unique visits/ Unique visits/Major Market: USA 9,000,000 month:3,000,000 month:2,5900,000 Major Market: USA Major Market: Global Major Market: Global 5
  7. 7. (604) 688-8231+ Audience Our audience is primarily made up of institutional and retail investors from the United States and Canada with increased traffic from the UK, Australia and Germany. Demographic highlights Visitor % from across the network 75% – male 28% – 35-49 56% – 50+ +40% 87% – no kids at home 48% – earn $100k+ 32% – have completed Graduate School +22% +4.5% 28% – visited the network from their place of work +5% +2% 6
  8. 8. (604) 688-8231+ Institutional Audience Our independence results in a strong following in the institutional market, including these subscribers: Abbott Financial Fort House Inc. National Bank Financial AXA Services Greendale Financial National Securities BHP Billiton Horizon Capital LLC Novadan Capital Brant Securities Inggs Capital Nuclear Energy Institute Cameco Corp. International Credit Suisse Prosper Financial Inc. Canaccord Capital Interward Asset Management Quest Capital Capital Rock Advisors Kapital Investment Group Raymond James CBC Lentikia Capital RBC Capital Markets CIBC Wood Gundy Macquarie Finacial RBC Dominion Securities Colliers Midland Properties Inc. Research Capital D&D Securities Mirabaud Securities Selier Energy Ltd. ING Pension Fund Mitsubishi Development Smith Barney Forsyth Barr Ltd. Morgan Stanley Sun Life Financial MPartners 7
  9. 9. (604) 688-8231+ Sample of our 140+ clientsAmerican Manganese Inc. Colossus Minerals Inc. Goldgroup Mining Inc. Helio Resource Corp.(TSX-V:AMY) (TSX:CSI) (TSX:GGA) (TSX-V:HRC)IC Potash Corp. Kivalliq Energy Corp. Kootenay Silver Inc. Nevada Copper Corp.(TSX:ICP) (TSX-V:KIV) (TSX-V:KTN) (TSX:NCU)Orbite Aluminea Inc. Rock Tech Lithium Inc. Tarsis Resources Ltd. Woulfe Mining Corp.(TSX:ORT) (TSX-V:RCK) (TSX-V:TCC) (TSX-V:WOF) 8
  10. 10. (604) 688-8231+ Educational Profile The educational profile is a snapshot that captures your company’s value proposition. Professionally Written Overview + Project highlights + Investment highlights + Maps & images + Management bios Integrated Features + Social media (Facebook, Twitter, LinkedIn) + Analyst material + Link to external media + Link to company website Interactive Features + Five most recent press releases + Yahoo stock chart + Personalized lead generation form + Video and multimedia material Instant IR + Allows investors to connect with one click + Investors enter their phone number for an instant connection with your IR Team + Calls are recorded and can be sent to you via email 9
  11. 11. (604) 688-8231+ News Catalyst A summarized monthly collection of upcoming and significant news from our clients that have the potential to act as a catalyst for moving the stock in the next 30 days. Education Simplified The public tracks a company through its press releases, but not all news is significant enough to move stock price. Savvy investors, brokers and institutional investors try to identify future news items or “catalysts” that address sig- nificant company milestones which can move a company’s stock price. Branded Education + Your “News Catalysts” are reviewed and summarized by our analyst partner Thomas Schuster to appeal to the investor audience. + News Catalysts are a reminder of already publicly released plans. Connecting Educated Investors + The “News Catalysts” are published in all our Network Newsletters monthly, reaching an audience of 40,000 sub- scribers. + News catalysts are published on network hub with the big- gest audience, Resource Investing News, our highest traffic site 10
  12. 12. (604) 688-8231+ Analyst Interviews We continue to look for new ways to help investors better understand the resource sector and are seeking interviews with analysts that cover the market. As a client you are invited to recommend an analysts that we will contact and interview. Benefits + Third party public figure perspective of mutual client + Distribution to 40,000 newsletter subscribers + Full attribution with contact information of analyst + Full editorial control Interview Format + Brief introduction and biography of analyst + 3-4 questions, reviewed in advance + Recorded call with professional system + Disclaimer and disclosure statement + Full editorial review before publication Distribution + Transcript as separate article on the network + Featured section of Educational Profile + Social media (Facebook, Twitter, LinkedIn) 11
  13. 13. (604) 688-8231+ Custom Banner Advertisements Our design team creates custom banner ads that communicate your company’s investment highlights with logo and brand imagery. Value Added + Leaderboard and medium rectangle advertisements on all pages of the Resource Investing News Network. + Quarterly advertising reports summarizing your results. + Updates to your advertisements to include your most recent investment headline.+ Branded Press Release Better Exposure for Your Company + Summary of the release + Pull quote + Linked to the press release on the wire + Linked to your educational profile + Pushed to social media channels Better Exposure for Your Important News + Higher search engine ranking + More traffic + More press release exposure + More brand recognition for your company 12
  14. 14. (604) 688-8231+ Feature Stock The Featured Stock is a static logo and healine that appears below the featured articles on all Resource Investing News Network sites. Prime Homepage Positioning + Draws more attention to educational profiles + Creates brand recognition Educational Profile Traffic + Investors educated and informed about your: + commodities + value proposition + company news Increased Lead Generation + Connecting qualified and educated investors with your company + Client exclusive leads provided weekly 13
  15. 15. (604) 688-8231+ Email Advertising Commodity specific newsletters sent to the audience from each of our sites. The newsletter includes our exclusive content and has open and click rates significantly higher than industry average. Highly targeted branding opportunities + Average of over 70,000 emails each week + Companies are branded within each of our 34 commodity specific newsletters + To launch your campaign, your company logo, ticker symbol and name will be featured in “New to the Network” section found in all newsletters for a period of one month 14
  16. 16. (604) 688-8231+ Lead Generation Connecting you with qualified investors. Building Relationships On your educational profile and throughout our Investing News Sites, investors may request information on your com- pany via lead generation forms. Investors requesting information on your company provide their personal contact information and are qualified via a double opt-in system. Leads Delivered Client exclusive leads delivered every Friday in a user-friendly format. 15
  17. 17. (604) 688-8231+ Additional Marketing Services + Customer Service & Reporting Run of the network Advertising INN creates all the content and advertising for your cam- + Creating of leaderboard and medium rectangle banners. paign using what is in public domain within 10 days of an + Leaderboards rotate across 34 Investing News sites. authorized agreement. Value: $2,700/Month Please note that campaigns will officially start 10 days after Analyst Commentary the agreement is authorized. + 500 word report is drafted to accompany your news release by independent analyst, Thomas Schuster. We believe in complete transparency. In addition to weekly + Reports are posted on Resource Investing News, including emails of leads, we provide quarterly reports detailing of all links to the news release and lead generation. aspects of the campaign including an analytics and a lead + Excerpts of the reports with link to news releases are report. posted to your company’s educational profile. + Excerpts of reports are included in a dedicated section Metrics include: of all daily newsletters for 5 business days (Avg. 70,000 + Ad impressions emailed newsletters per week; 20% open rate). + Click thru rate + Social media campaigns are launched to further promote + Profile views analyst commentary and news release. + Time on profile Value: $5,000 + Total leads + Geographic breakdown Advertising Site Takeover + Exclusive advertising on Resource Investing News Network sites for 24 hours. + Creation of unique “Breaking News” leaderboard and medium rectangle banners (time permitting) Value: $1,500 18