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How Marketing to Moms and At-Home Millennials Can Help Retailers Thrive During a Recession
Price reductions have been retailers’ primary
response to the recession, but consumers’ responses are far more varied, particularly across cohorts. While Americans have demonstrably tempered their conspicuous consumption, other purchase factors such as brand affinities, social conformity and the need to be on-trend haven’t disappeared altogether.Younger millennials must balance their families’ new frugality with peer pressure to have and wear what’s in. Hear new consumer research into the millennial cohort and their Moms with whom they share the shopping process. Learn innovative ways marketers can use the online channel to drive purchases while providing better decision support, emotional reward
and budget-sensitive options for the recession-rewired.