Resource Interactive introduces Off the Wall—an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without leaving the Facebook environment.
How Off the Wall works: A brand posts an item for purchase as a status update to its Facebook page. In turn, fans can purchase the product directly from their live feed, news feed or the brand’s wall. They can also share this status update with their friends and its ecommerce functionality is maintained wherever it appears in Facebook.