How Gain engages with its Gainiacs, as they are affectionately known, is a case study in optimal flow of content between brands, consumers and communities. Paul and Rob will highlight the social interactions, shareable content, fan engagement tactics, and mobile initiatives that Gain orchestrates in order to be in continuous contact with its fans.

1. Engaging Your Most Fanatic Fans iCitizen 2010: Go with the Flow, Embracing the Real-time Web

2. Shared 2/28/10 by Jennifer M. on Gain’s Facebook page

9. Shared 2/22/10 by Rebecca S. on Gain’s Facebook page

10. Shared 2/28/10 by Missy F. on Gain’s Facebook page

11. Shared 4/20/10 by Ismary P. on Gain’s Facebook page