Digital’s Emerging Role In Unconsumption

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“Buy one, give one” isn’t a campaign for charity. It’s one facet of the massive values correction that recession-rewired consumers are making. Learn how the digital channel is driving the trend in consumer goods’ reuse and repurposing, and why brands should embrace unconsumption for both CSR and ecommerce initiatives.

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Digital’s Emerging Role In Unconsumption

  1. Unconsumption
  2. Unconsumptio n Unconsumption Actions andSXSW forces that From: reduce a consumer footprint Dr. Nita Rollins, Futurist Resource Interactive‟s RI:Lab
  3. No Shortage of Scholarship
  4. RI TREND MAP 2009-2015 Macrotrend Consumer Digital Sociocultural Brand/Industry Vertical
  5. RI TREND MAP 2009-2015 Recessionary Scarcity & Reality Sustainability The Socially Skeptinomics Conscious Web Lifehacking Unconsumption Stopwatch CSR Shopping Macrotrend Consumer Digital Sociocultural Stealth Wealth Locasumers Brand/Industry Vertical
  6. The Lazy Environmentalist
  7. NYT
  8. • • • • •
  9. he CleanEconomy: Repowering Jobs, Businesses and Investments Across America,
  10. Are marketers focused on this alternate economy and ecosystem?
  11. Some are...
  12. “Unconsumption is a word used to describe everything that happens after an act of acquisition.Unconsumption is an invisible badge. Unconsumption means enjoying the things you own to the fullest – not just at the moment of acquisition. Unconsumption is an idea, a set of behaviors, a way of thinking about consumption itself from a new perspective.Unconsumption is free.” SOURCE: unconsumption blog by Rob Walker, Tom Hosford, Steve Chaney, Brian W. Jones
  13. H&M Outed for Destroying Unsold Apparel SOURCE: NYT, Jan 2010
  14. PUBLICIZING AND CATALOGING CONSUMPTION
  15. ARTISTIC INVENTORIES EXAMINE CONSUMPTION the & IDENTITY friendliness which stuff-swapping could engender. my relationship with stuff and how not to let it define you.
  16. ARTISTIC INVENTORIES EXAMINE CONSUMPTION the & IDENTITY friendliness which stuff-swapping could engender. Everything I Have my relationship with stuff and how not to let it define you.
  17. digitalconsumer FORCESACTIONS
  18. consumer ACTIONS Online Forums Dane, 24, Austinite & unconsumer Video Ethnography
  19. Swap
  20. digital FORCES
  21. RADICAL TRANSPARENCY 900 of 4,500 companies delisted
  22. DISINTERMEDIATION
  23. FREECONOMICS Free: The Future of a Radical Price
  24. “Companies like Facebook, Twitter, Ebay and Apple--but not Google--will dominate the NETWORK EFFECT future of the internet. Collecting data is less valuable than connecting people.” The Facebook Causes application has become the fastest growing consumer Internet application in history, reaching 50 million users in just two years.
  25. DEMATERIALIZATION The Technium
  26. OFFER NO HOLDS BARRED SUSTAINABLE MARKETING RENT THE NEWEST, MOST COVETABLE ITEMS OLD IS THE NEW NEW: SELL VINTAGE PREPARE FOR CSR SCRUTINY CLARIFY SUSTAINABILITY MIRROR CONSUMERS„ DESIRE FOR DISRUPTION SUPPORT SWAPPING ON SITE
  27. Marks & Spencer OFFER NO HOLDS BARRED SUSTAINABLE MARKETING
  28. RENT THE NEWEST, MOST COVETABLE ITEMS
  29. OLD IS THE NEW NEW: SELL VINTAGE
  30. PREPARE FOR CSR SCRUTINY Guide to Greener Electronics
  31. CLARIFY SUSTAINABILITY
  32. MIRROR CONSUMERS„ DESIRE FOR DISRUPTION Tropicana Origami
  33. SUPPORT SWAPPING ON SITE
  34. SUPPORT SWAPPING ON SITE

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