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Resourcd File

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Resourcd File

  1. 1. Qualitative and Quantitative Qualitative Uses language/ and context to assess what is going on. For example they may write down what people say or video record what is happening. It is rich in depth and detail always giving the context of the information collected. would use probing questions. the sample size tends to be small. A lot of training is needed for researchers aiming to get qualitative data. Linked to the interpretivist view that nothing can be understood without full context Examples • Unstructured interview • Open ended questions • Unstructured free flow observations Strengths • Depth detail insight • Context and so more valid • Meanings and motives • Does not pigeon hole people • Less open to bias in that you don’t look for information to back up aims you already have • Can get new info with open questions Weaknesses • Unwieldy • Behaviour and interviews open to interpretation • Not usually reliable • Unrepresentative Task Take each evaluation point and extend fully using example where possible.
  2. 2. Quantitative This is numerical data For example percentages or frequencies. (counting) The questions would usually be non probing if a questionnaire was used .For example yes no or likert scales so that you get scores which are quantitative data. The sample sizes can usually be large and less training for researchers would be required. linked to the positivist view that data does have meaning and social facts exist Examples • Experiments • Surveys /questionnaires With closed questions • Structured observations • National statistics eg data on prejudice in police Strengths • Can look for cause and effect • You can make comparisons see patterns and trends • Easy to analyse • Can repeat to test reliability • Large sample / generalizable Weaknesses • Distort the truth • Lacks validity Pigeon holes doesn’t give scope for full answer • Does not give context ie meanings lack depth and detail Easy to be bias you are likely to find what you are looking for and statistics from another source may have a deliberate bias Task Take each evaluation point and extend fully using example where possible.

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