Individualistic ‘Common Sense’
- the Corporate Trump Card
This form of ‘common sense’ seeks to explain behaviour with
reference only to the individual's persona, attributes or failings.
For instance, blaming poverty on the personal weaknesses of the
The video below is a succinct condensing of ‘Smile or Die,’ a book
by Barbara Ehrenreich. Here, she tells us how individual positivity
or negativity is used by the ‘motivational industry’ to blame
redundancy or unemployment on the personal psychology of the
Here we see the dangers of this type of thinking; namely, that by
failing to address economic, historical or political issues, the
burdens of circumstance are left with nowhere to fall but on the
shoulders of the individual.
Much Healthier (and with apologies
to Mr Freud) – Outrospection!
Because then, we can step out of our
‘Private Orbits’ and begin to develop
our ‘Sociological Imaginations’:
‘Private Troubles’ become ‘Public
• And begin to assert perhaps, a ‘New