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Resourcd File

  1. 1. Health concerns influencing attitudes towards food Ao1 & Ao2: Rapport (2007) The existence of healthy food related TV programmes suggests that there is a growing interest in, and a market for, healthy foods This suggests that health must be a motivation for some people People are more aware of what healthy foods are Health concerns that influence Health concerns that don’t influence eating behaviour: eatingbehaviour: ……………………………………………………… …………………………………………………………………….. ……………………………………………………………………………………………………………………………………………………. …………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………….…… …………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………………………………………………………………………………. ……………………………………………………….. …………………………………………………………. Health concerns: The UK’s Food Standard’s Agency (2007) questioned British children on their attitudes to food and health and found that… • ……….had concerns about food-related diseases and about various food issues relating to fat, sugar, salt etc • ………. believed that eating healthy foods would make them healthier • ………. reported receiving information on healthy eating from school • Most realized the importance of eating five daily portions of fruit and veg
  2. 2. However… Food Standard’s Agency Report (2005) People are increasingly concerned about their diet and health Salt levels were the top food concern, with fat and sugar also appearing in the list of top five More people than ever before check food labels to find out how much salt, fat and sugar is in food The number of people who said they looked for nutritional details had risen to 75% in 2004, from just over half in 2000 The number of people claiming to have eaten five portions of fruit and vegetables the previous day rose from just over a quarter in 2000 to half of all consumers in 2004 Knowledge of the '5 a day' message of eating fruit and vegetables has increased by 43% since 2000 Concern about the accuracy of food labelling had risen from 35% in 2000 to 44% in 2004 Gill Fine, Director of Consumer Choice and Dietary Health at the Food Standards Agency said: 'Over the last five years the trend among consumers has been towards healthier eating and an increase in demand for reliable and practical information on all aspects of nutrition, food and health. People are more worried about levels of salt, fat and sugar in food and the accuracy of food labels, and less concerned about issues like BSE.’ Given this understanding of nutrition it seems confusing that... Steptoe et al (1995) carried out a large-scale survey and found that health was only one of many motivations for food choice. Other factors that influenced food choice and eating behaviour were:
  3. 3. Research: Westcombe and Wardle (1997)- Do health warnings influence food choice and attitudes towards food? • Thirty six 18 to 53 year olds were given three cheeses, three yogurts and three tofu based dishes to taste • Although all three of each category contained similar levels of fat they were labelled differently as having either low, medium or high fat content • The participants were asked to judge the items on taste and asked howlikely they would be to buy the products They found that… They concluded that… Education: The better educated the parents the better the diet of their offspring. Although education at school can influence later adult diet, generally knowledge about nutrition does not equate to a good diet in practice Part of this failure to act on advice could be put down to mixed messages from science and misinterpretation and distortion by the press in their reporting of scientific advice De Almeida et al (1997) emphasized the importance of consistent and accurate messages when it comes to food However… • Studies like this, based on self report are not always reliable since they consider people’s opinions on how they would behave rather than look at their behaviour directly • Allen et al (2007) asked adolescents to select a fast food meal. They were then presented with a 30 minute education video. When asked to select a fast food meal afterwards they were more likely to go for a healthier option than before. This suggests that…
  4. 4. A03: Gender bias Culture bias Freewill/ determinism Nature/ Nurture Parsimonious/ Holistic Practical Applications

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