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Influence of mood on
attitudes towards food
Lesson Objectives
Lo1: To recap the cultural and developmental influences on attitudes
towards food
Lo2: To be able to exp...
Starter
Moods
Mood: A temporary state of mind or feeling
Upset
Sad
Happy
Anxious
Bored
Angry
Lonely
• Do you eat more/ less when you are in certain
moods?
• Do you eat different types of food?
Mood and eating behaviour
• Mood has been found to influence what foods we eat and
also how much we eat
• Schachter (1968)...
Nowadays…
• It is accepted that people eat in response to their
mood, regardless of weight / presence of an
eating disorde...
Mood and eating behaviour
• Binge-eating
• Comfort eating
• Stress and eating
Evaluation: Steptoe et al (1995)
• Carried out a large-scale survey and found that there
were many factors and motivators ...
Evaluation of mood and eating behaviour (Ao3)
• Gender bias
• Culture bias
• Freewill/ determinism
• Nature/ Nurture
• Par...
Exam practice
Discuss the role of one or more factors that
influence attitudes towards food
• (Ao1- 4 marks)
• (Ao2/Ao3- 8...
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  1. 1. Influence of mood on attitudes towards food
  2. 2. Lesson Objectives Lo1: To recap the cultural and developmental influences on attitudes towards food Lo2: To be able to explain how mood can influence attitudes towards food Lo3: To evaluate the idea that mood influences attitudes towards food, with reference to relevant research Social Sciences
  3. 3. Starter
  4. 4. Moods Mood: A temporary state of mind or feeling Upset Sad Happy Anxious Bored Angry Lonely
  5. 5. • Do you eat more/ less when you are in certain moods? • Do you eat different types of food?
  6. 6. Mood and eating behaviour • Mood has been found to influence what foods we eat and also how much we eat • Schachter (1968) found that obese individuals tend to eat for emotional reasons (this is known as the ‘Emotionality theory of obesity’) • Bruch (1965) found that overeating and under eating in the context of an eating disorder was an individual’s way of managing their emotions
  7. 7. Nowadays… • It is accepted that people eat in response to their mood, regardless of weight / presence of an eating disorder • Ogden (2003) found that people may eat more when feeling unhappy in order to improve their mood • He also found that people may eat more when they are feeling happy as a means of celebration and enjoyment/ social interaction
  8. 8. Mood and eating behaviour • Binge-eating • Comfort eating • Stress and eating
  9. 9. Evaluation: Steptoe et al (1995) • Carried out a large-scale survey and found that there were many factors and motivators for food choice – Factors were: • Sensory appeal • Health concerns • Price • Convenience of purchasing and preparation • Weight control • Familiarity • Mood regulation • Natural content of food • Ethical concerns about manufacture and country of origin
  10. 10. Evaluation of mood and eating behaviour (Ao3) • Gender bias • Culture bias • Freewill/ determinism • Nature/ Nurture • Parsimony/ Holistic • Reductionism • Practical applications
  11. 11. Exam practice Discuss the role of one or more factors that influence attitudes towards food • (Ao1- 4 marks) • (Ao2/Ao3- 8 marks)

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