In your groups – see if you can get all 9
– discuss quietly so others cannot hear
your answers!
 We learnt about 1.______...
So you know
detail about
official
statistics
which are an
example of
secondary
quantitative
data, you also
need to know
de...
Documents are a type of secondary qualitative
data. They refer to ANY written or visual text,
such as : Diaries, newspaper...
Secondary qualitative data examples
Personal
documents

Public documents
Historical
documents

Mass media
documents
Why mi...
Why do researchers use
secondary qualitative data?
 A person that you are trying to
research may no longer be alive and
t...
TASK: 4 of the below are disadvantages of using secondary
qualitative data. In pairs or threes can you identify which 4?
1...
In front of you you have a
document
In your books you need to finish the sentences :
1) I was looking at _________ it is a...
What type of document?
“My hands still shaking, though it‟s been two hours since
we had the scare… The office staff stupid...
What type of document?
“This is a calm and purposeful school. It is a friendly and
welcoming place for staff, students and...
What type of document?
What type of document?
You have been asked as a sociologist to investigate
attitudes towards marriage.
 Identify one secondary source of informa...
Exam link
You have been asked as a sociologist to investigate
attitudes towards marriage.
 Identify one secondary source ...
Plenary
Personal Documents

Public Documents

Include items such as diaries,
letters, notes etc. These are first
person ac...
Plenary
Why do we use secondary methods?

What primary methods may be better?
Why is qualitative data better than quantita...
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  1. 1. In your groups – see if you can get all 9 – discuss quietly so others cannot hear your answers!  We learnt about 1._________ statistics  These are a type of 2.________ data which is data that is already in existence and was collected by someone other than the sociologist  They are also a type of 3._______ data that is data in the form of numbers  There are two types of statistics: 4._____ statistics which are objective as they are based on fact and 5._____ statistics that are 6._________ as they can be influenced by society  Statistics are 7._________ as it is easy to repeat measures to check results. However they lack 8.______ because you can‟t always be sure you are measuring what you intended to. For example the crime rate may not be an accurate reflection of all crime committed because 9.______________
  2. 2. So you know detail about official statistics which are an example of secondary quantitative data, you also need to know detail about….. Secondary, Qualitative data L/O To be able to identify examples of secondary qualitative data and explain strengths and weaknesses of them. Thinking Task Can you think of an example of secondary data that would be qualitative?
  3. 3. Documents are a type of secondary qualitative data. They refer to ANY written or visual text, such as : Diaries, newspapers, letters, notes, photographs. TASK Write the There are 4 main different types of documents:correct example under Personal documents the correct type of document e.g. Public documents e.g. Historical documents e.g. Mass media documents e.g. Novels, autobiographies, photographs from the past Diaries, letters, suicide notes Adverts, newspaper articles, TV documentaries Ofsted reports, birth certificates, crime reports STRETCH AND CHALLENGE QUESTION: Can you give an example of a document that could fit into two categories?
  4. 4. Secondary qualitative data examples Personal documents Public documents Historical documents Mass media documents Why might they be valid? Why would they be useful to a sociologist? Why are they qualitative? These are all Qualitative because they are descriptive data, in written, picture or verbal form Why are they secondary? The sociologist did not collect them, someone else did What could make them lack validity?
  5. 5. Why do researchers use secondary qualitative data?  A person that you are trying to research may no longer be alive and therefore can‟t be interviewed.  The data is free to access and easily available.  High in validity- give you a deep insight into a person, group or organisation Complete the sentence: „Sociologists use secondary Qualitative data because…‟ Extension: „However, sociologists should be cautious because…
  6. 6. TASK: 4 of the below are disadvantages of using secondary qualitative data. In pairs or threes can you identify which 4? 1. It is expensive for the sociologist to use these documents 2. Those who have produced the document may not be interested in the same topics as the sociologist Stretch and challenge: 3. There may be ethical issues such as confidentiality and sensitive issues if you are using someone's Which personal documents disadvantage do you think is 4. It is hard for the sociologist to gain access to the biggest documents problem for a 5. The sociologist‟s interpretation of the document is sociologist and subjective – it may be biased and reflect their own why? opinion. 6. The documents don‟t provide the sociologist with in depth data 7. The documents may be forged
  7. 7. In front of you you have a document In your books you need to finish the sentences : 1) I was looking at _________ it is an example of a _____________ document. 2) This document would be useful to a sociologist because…. 3) However there may be disadvantages of using this because… Stretch and challenge: Ask me for the extension sheet!
  8. 8. What type of document? “My hands still shaking, though it‟s been two hours since we had the scare… The office staff stupidly forgot to warn us that the carpenter, or whatever he‟s called, was coming to fill the extinguishers… After working for about fifteen minutes, he laid his hammer and some other tools on our bookcase (or so we thought!) and banged on our door. We turned white with fear. Had he heard something after all and did he now want to check out this mysterious looking bookcase? It seemed so, since he kept knocking, pulling, pushing and jerking on it. I was so scared I nearly fainted at the thought of this total Anne Frank October 20th 1942
  9. 9. What type of document? “This is a calm and purposeful school. It is a friendly and welcoming place for staff, students and visitors. Students get on well together and are courteous, considerate and caring. Students‟ behaviour is typically good in lessons and around the school. Disruption to learning is rare. Students say they feel very safe and secure. They have a good awareness of how to keep themselves safe in many different circumstances including when using modern technology. They say they learn how to keep themselves safe because they are well taught in personal, social and health education lessons.” Wanstead High School Ofsted Report 2013
  10. 10. What type of document?
  11. 11. What type of document?
  12. 12. You have been asked as a sociologist to investigate attitudes towards marriage.  Identify one secondary source of information that you would use in your study and explain why this source might be useful. (4 marks) 1 mark for an appropriate identification e.g. I would use government reports, I would use news articles) without explanation. 2 marks for an appropriate identification with simple explanation e.g. I would use historical news articles because they give you data to compare. 3 marks for a reasonable explanation with some development, e.g. I would use current and historical newspaper articles which would be useful because I could compare todays attitudes to previous ones 4 marks for a clear explanation relating the kind of information available from secondary sources to the needs of the particular study. E.g. I would use current and historical news articles about marriage to compare previous views about marriage with ones today.
  13. 13. Exam link You have been asked as a sociologist to investigate attitudes towards marriage.  Identify one secondary source of information that you would use in your study and explain why this source might be useful. (4 marks) 1 mark: identify a secondary source 2 marks: identify a secondary source and state a use of them 3 marks: identify a secondary source and explain why it is useful 4 marks: identify a secondary source and explain why it would be useful to investigate attitudes to marriage
  14. 14. Plenary Personal Documents Public Documents Include items such as diaries, letters, notes etc. These are first person accounts of social events and PERSONAL experiences. They are not usually produced with research in mind. They generally include a deeper understanding about feelings and attitudes Documents produced by agencies such as Government, Welfare, Schools. Documents may include things like Ofsted reports, minutes from a meeting and so on. Historical Documents Mass media documents Any document created in the past which can be used to gain insight into previous social activity. This data is often used in comparison with more recent activity. Might include novels, biographies, autobiographies & of course, other sociological research. Documents produced by the media. For example, newspaper articles, television documentaries, adverts & internet pages.
  15. 15. Plenary Why do we use secondary methods? What primary methods may be better? Why is qualitative data better than quantitative data? Why is quantitative data better than qualitative data?

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