Bandura – Self efficacy (1977)
Bandura was interested in treating
people with a fear of snakes
He believed Locus of Control was too
simple as a theory of health belief
Why would he say this?
• Define self efficacy, outcome expectancy,
• Describe the APFC of Bandura’s study into
self efficacy and phobias
• Evaluate Bandura’s study using
psychological terminology and the
– How effective a person thinks they will be
at successfully adopting a health
– Cognitive approach based on thought
processes of the individual
• Bandura developed a theory of self-
– Went further than the locus of control
which he thought was too simplified
– Considered how treatments for disorders
such as anxiety can be helped by
• We learn from previous experience and
use this to estimate a likely outcome in
• Efficacy expectation – we believe we
can successfully do whatever is
required to achieve the outcome
Define these words:
The three factors that affect our
• Ablutophobia - Fear of washing or bathing.
• Anemophobia - Fear of wind.
• Arachnophobia - Fear of spiders.
• Bibliophobia - Fear of books
• Coulrophobia – fear of clowns
• Disposophobia, better known as "compulsive
hoarding" – the fear of getting rid of or losing
• Friggatriskaidekaphobia - fear of Friday the 13th
Do you have one of the following
• Halitophobia - fear of bad breath.
• Pyrophobia – fear of fire.
• Xenophobia – fear of strangers,
• Tetraphobia – fear of the number 4
• Necrophobia – fear of death and/or the
• Ailurophobia – fear/dislike of cats.
• Ophidiophobia – fear/dislike of snakes
• Entomophobia – fear/dislike of insects.
• To assess the self-efficacy of patients
undergoing systematic desensitisation.
• A controlled quasi-experiment with
patients with snake phobias.
Aim – Bandura and Adams
• Phobia treatment
• Anxiety hierarchy
• Move up step by step – using relaxation
Client forms positive associations
• 10 snake phobics
• 9 females 1 male
• 19-57 yrs old
• Replied to an
advert in paper
• Systematic desensitisation – a standard
desensitisation programme was followed
where patients were introduced to a
series of events involving snakes and at
each stage were taught relaxation.
• Post-test assessment. Each patient was
again measured on behaviours and belief
of self-efficacy in coping.
• Higher levels of post-test self-efficacy
were found to correlate with higher
levels of coping behaviour with
• Desensitisation enhanced self-efficacy
levels, which in turn lead to a belief that
the participant was able to cope with the
phobic stimulus of a snake.
• What does self efficacy mean?
• What factors influence self efficacy?
• What were the conclusion in Bandura
and Adam’s study?
Science Not Science