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Introducing:Palindromic Queries<br />
A palindromic query is a question or statement you can apply in multiple contexts...<br />such as to any area of your busi...
Palindromic queries are <br />to innovation <br />what breathing is <br />to life<br />
An example of a palindromic query is...<br />‘What can I remove <br />and this still make sense?’<br />
Consider…<br />…and millions of other contexts<br />
will result in improvement<br />Applying the question to any (business) area <br />
Zoom right in to a product roadmap, production<br />workflow, departmental structure or UX design<br />Zoom right out unti...
Palindromic queries offer a <br />pathway to the optimum<br />Serving as a hub around which you can<br />connect seemingly...
Another example…<br />‘The more connections something <br />has the more powerful it is’ <br />or connectedness = power<br />
In a network the most connected <br />nodes are the most powerful<br />
The Law of the Few<br />“The success of any kind of social epidemic <br />is heavily dependent on the involvement of <br /...
connectedness = power<br />
‘If one style of thought stands out as the most potent explanation of genius <br />it is the ability to make juxtaposition...
The only difference found between Einstein’s brain and that <br />of others was the richness of connections between brain ...
The more you unpick, the more obvious <br />and fundamental the concept seems<br />This is a key characteristic of a palin...
Palindromic queries are growth’s secret sauce<br />
Another palindromic query example…<br />‘Good replicators get replicated’<br />
Over 3 billion years ago molecules were created that could make copies of themselves<br />The earth’s first replicator was...
In Richard Dawkins’ The Selfish Gene [1976], he explored how genes will get copied if they can, regardless of the conseque...
Humans are replicators too... <br />copying information (‘memes’) <br />from brain to brain<br />We’re part of a design pr...
Starfish have a decentralized neural structure permitting regeneration<br />
‘If you cut off a spider's head, it dies; if you cut off a <br />starfish's leg it grows a new one, and that leg can <br /...
What can you remove from your [business/product/life] <br />and it still make sense?<br />
How can you put connectedness at the <br />heart of your organization? <br />How can you help your customers, colleagues, ...
How can your [business model/organization structure/marketing] become a better replicator?<br />How can you operate in a m...
Palindromic queries unleash creativity, <br />innovation and clarity<br />
Searching for palindromic queries unearths <br />scalable 21st century business models<br />
Building a list of palindromic queries is <br />also a secret ingredient for revelatory workshops, strategies and proposal...
How many statements or questions can you think of that apply in multiple contexts…<br />…that will always result <br />in ...
Palindromic queries offer a <br />pathway to the optimum<br />
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Unleashing innovation & 21st century scale - Palindromic Queries

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A palindromic query is a statement or question that applies in multiple (sometimes any) context, that will always result in improvement. The search for palindromic queries can unleash genius. They're the secret sauce for growth, innovation and the unearthing of lucrative, immensely scalable 21st century business models.

Published in: Business, Technology

Unleashing innovation & 21st century scale - Palindromic Queries

  1. 1. Introducing:Palindromic Queries<br />
  2. 2. A palindromic query is a question or statement you can apply in multiple contexts...<br />such as to any area of your business<br />(including strategy, structure, plans and process)<br />...that will always<br />result in improvement<br />
  3. 3. Palindromic queries are <br />to innovation <br />what breathing is <br />to life<br />
  4. 4. An example of a palindromic query is...<br />‘What can I remove <br />and this still make sense?’<br />
  5. 5. Consider…<br />…and millions of other contexts<br />
  6. 6. will result in improvement<br />Applying the question to any (business) area <br />
  7. 7. Zoom right in to a product roadmap, production<br />workflow, departmental structure or UX design<br />Zoom right out until your business is a dot<br />Palindromic queries apply across, down and throughout business, strategy and ethos<br />Unveiling a design for life<br />
  8. 8. Palindromic queries offer a <br />pathway to the optimum<br />Serving as a hub around which you can<br />connect seemingly unconnected ideas<br />
  9. 9. Another example…<br />‘The more connections something <br />has the more powerful it is’ <br />or connectedness = power<br />
  10. 10. In a network the most connected <br />nodes are the most powerful<br />
  11. 11. The Law of the Few<br />“The success of any kind of social epidemic <br />is heavily dependent on the involvement of <br />people with a particular and rare set of social gifts” [Malcolm Gladwell]<br />
  12. 12. connectedness = power<br />
  13. 13. ‘If one style of thought stands out as the most potent explanation of genius <br />it is the ability to make juxtapositions that elude mere mortals. Call it a facility with metaphor, the ability to connect the unconnected to see relationships to which others are blind’ [Joshua Cooper Ramo & Debra Rosenberg]<br />Palindromic queries <br />are the glue of genius<br />
  14. 14. The only difference found between Einstein’s brain and that <br />of others was the richness of connections between brain cells <br />Whenever we think a new thought or explore a topic in a new way (perhaps <br />as you’re doing right now) the more connections we make between our neurons and dendrites… the more connections, the greaterour brain <br />capacity and potential for intelligent thought<br />
  15. 15. The more you unpick, the more obvious <br />and fundamental the concept seems<br />This is a key characteristic of a palindromic query <br />
  16. 16. Palindromic queries are growth’s secret sauce<br />
  17. 17. Another palindromic query example…<br />‘Good replicators get replicated’<br />
  18. 18. Over 3 billion years ago molecules were created that could make copies of themselves<br />The earth’s first replicator was born<br />
  19. 19. In Richard Dawkins’ The Selfish Gene [1976], he explored how genes will get copied if they can, regardless of the consequences; and so long as you have variation, selection and heredity, you must get evolution<br />‘Design out of chaos <br />without the aid of mind’<br />[Dan Dennett]<br />
  20. 20. Humans are replicators too... <br />copying information (‘memes’) <br />from brain to brain<br />We’re part of a design process…<br />variation, selection, evolution<br />
  21. 21. Starfish have a decentralized neural structure permitting regeneration<br />
  22. 22. ‘If you cut off a spider's head, it dies; if you cut off a <br />starfish's leg it grows a new one, and that leg can <br />grow into an entirely new starfish’ <br />‘Traditional top-down organizations are like spiders, <br />but now starfish organizations are changing the <br />face of business and the world’ <br />[The Starfish & the Spider, OriBrafman & Rod A. Beckstrom]<br />
  23. 23. What can you remove from your [business/product/life] <br />and it still make sense?<br />
  24. 24. How can you put connectedness at the <br />heart of your organization? <br />How can you help your customers, colleagues, offices, partners, processes, websites, products, services, systems... connect more?<br />
  25. 25. How can your [business model/organization structure/marketing] become a better replicator?<br />How can you operate in a more <br />decentralized way?<br />
  26. 26. Palindromic queries unleash creativity, <br />innovation and clarity<br />
  27. 27. Searching for palindromic queries unearths <br />scalable 21st century business models<br />
  28. 28. Building a list of palindromic queries is <br />also a secret ingredient for revelatory workshops, strategies and proposals<br />
  29. 29. How many statements or questions can you think of that apply in multiple contexts…<br />…that will always result <br />in improvement?<br />
  30. 30. Palindromic queries offer a <br />pathway to the optimum<br />

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