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At the Mumbai event, Crystal Peterson, Director of Registry services at Neustar talks about the origin of domain names and their evolution over a period of time. Further, she also talks about how domain names are valued, the flux in their valuation and why it has become difficult for SMBs to choose a suitable busiess name for themselves.
In addition to this, she also speaks at length about the parameters SMBs need to take into consideration in order to choose a good domain name and stand out in the market.
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