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Management in a Cloud Centric World – The NEW Business Paradigm


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Management in a Cloud Centric World – The NEW Business Paradigm

Did you know that 90% of mobile users keep their device within arm’s reach, 100% of the time. Come and learn how Cloud is delivering on its promise to be a game-changing and disruptive enabler of business value. This session will talk about customer examples of business transformation leveraging cloud centric technologies and how you can get started today !! We will also focus on some of the systems management capabilities required in such a cloud centric world.

Manish Aggarwal
Cloud Strategy Manager

Published in: Technology
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Management in a Cloud Centric World – The NEW Business Paradigm

  1. 1. © 2013 IBM Corporation IBM Cloud: Think it. Build it. Tap into it. Management in a Cloud-Centric World - The NEW Business Paradigm Manish Aggarwal Cloud Strategy Manager, IBM Software Group Optimizing IT and Service Management
  2. 2. © 2013 IBM Corporation2 IBM Cloud: Think it. Build it. Tap into it.The convergence of technology presents a powerful opportunity of mobile users keep their device within arm’s reach 100% of the time1 90% of the connected devices in 2020 will be sensors & autonomic nodes2 60% of all data is unstructured and growing 15 times the rate of structured data3 80% of companies are using cloud to drive competitive and cost advantages4 57%
  3. 3. © 2013 IBM Corporation3 IBM Cloud: Think it. Build it. Tap into it. CEOs identify technology as the most important external force impacting their organizations. IBM CEO Study, 2004-2013 Technology Factors 2004 201220102006 2008 2013 2 222 2 2 3 333 3 3 4 444 4 4 5 555 5 5 6 666 6 6 7 777 7 7 8 888 8 8 9 999 9 9 1 111 1 1 Market Factors Macro-economic Factors People Skills Regulatory Concerns Socio-economic Factors Globalization Environmental Issues Geopolitical Factors
  4. 4. © 2013 IBM Corporation4 IBM Cloud: Think it. Build it. Tap into it. Example - American Express delivers personalized offers to customers via mobile apps and social media . . . which are pushed conveniently to a consumer for their acceptance via AmEx’s mobile app and credit card linked social media channels such as Facebook, Foursquare & Twitter. Cloud Individual consumer purchase history & preference data is fed or collected in the cloud . . . . . . where the data is analyzed to identify the most relevant offers . . Merchants upload promotions to be offered by AMEX. . .
  5. 5. © 2013 IBM Corporation5 IBM Cloud: Think it. Build it. Tap into it. 5 Example – used the cloud to innovate an entirely new shopping and revenue model . . . and consumers are directed the grocer who will provide the lowest price, where a pre-filled cart awaits. Cloud . . . Where product prices and promotions are aggregated from multiple grocers onto the cloud . . . Consumers add shopping lists to mySupermarket online . . .
  6. 6. © 2013 IBM Corporation6 IBM Cloud: Think it. Build it. Tap into it. An unprecedented opportunity for all businesses to make a personalized connection with nearly any consumer, anywhere, at any time. Consumer Centricity Key Themes behind these applications Create entirely new value propositions through new cloud-enabled business models and offerings. Business Model Innovation . . . Collaborated with consumers via social media to create “regionally-inspired” potato chip flavors to match local tastes. . . . “Personalized pricing” for individual customers based on analysis of their purchasing patterns, delivered via mobile and web, and applied at checkout upon swiping a loyalty card. . . . Mobile service helps consumers locate products in stores, manage shopping lists, connect via social media, and earn rewards, while aisle411 gathers valuable insights about consumer shopping habits. . . . Innovated an entirely new cloud-based business model for shaving products, and established a global brand within 48 hours of launch of viral video. Sidestepped traditional retailers & manufacturers with a new direct- to-consumer approach
  7. 7. © 2013 IBM Corporation7 IBM Cloud: Think it. Build it. Tap into it. Radical Simplification Expose the core objective behind a previously complex process, and enable it in one or two interactions. e.g., Instagram, Bump Extreme Personalization Derive analytics from vast quantities of personal data. Use these analytics to render incoming data consumable. e.g., Pandora, FourSquare, Participative Behavior Exploit social behaviors as an engagement technique. e.g., Facebook, Yelp, Foursquare World-as-an-interface Directly engage with the physical environment: point-and-click shopping, wayfinding, translation services. e.g., Amazon, Yelp Monocle, Glyphics Zero Barrier To Entry Demolish previous cost and complexity barriers to adoption with freemium pricing models. e.g., Dropbox,, Chatter Key characteristics of the applications we looked at
  8. 8. © 2013 IBM Corporation8 IBM Cloud: Think it. Build it. Tap into it. 1. Create app 2. Add database service 3. Extract social media data into database 4. Add social analytics service 6. Add Monitoring service instance Iterate Task: Create a secure application that analyses sentiment about topics in social media 5. Secure the service How are these applications built 7. FAIL FAST
  9. 9. © 2013 IBM Corporation9 IBM Cloud: Think it. Build it. Tap into it. What is Bluemix? 9 Bluemix is an open-standard, cloud-based platform for building, managing, and running applications of all types (web, mobile, big data, new smart devices, and so on). Go Live in Seconds The developer can choose any language runtime or bring their own. Zero to production in one command. DevOps Development, monitoring, deployment, and logging tools allow the developer to run the entire application. APIs and Services A catalog of IBM, third party, and open source API services allow the developer to stitch an application together in minutes. On-Prem Integration Build hybrid environments. Connect to on-premise assets plus other public and private clouds. Flexible Pricing Sign up in minutes. Pay as you go and subscription models offer choice and flexibility. Layered Security IBM secures the platform and infrastructure and provides you with the tools to secure your apps.
  10. 10. © 2013 IBM Corporation10 IBM Cloud: Think it. Build it. Tap into it. Create apps quickly with prebuilt services 1 • Runtimes, services, and tooling up to you Choice Industry Leading IBM Capabilities • Services leveraging the depth of IBM software • Full range of capabilities Completeness • Open source platform and services • Third party to enable key use cases Security Services Web and application services Cloud Integration Services Mobile Services Database services Big Data services Internet of Things Services Watson Services DevOps Services A full range of capabilities to suit any great idea.
  11. 11. © 2013 IBM Corporation11 IBM Cloud: Think it. Build it. Tap into it. Enabling innovation through optimization. CRM HR DB ERP Drives Investment Systems of Record Optimize IT infrastructure, data and processes Drives Need Systems of Engagement Knowledge Sharing Engagement Models Anywhere, Anytime New methods of interacting with clients and systems are allowing organizations to create innovative new products and services that deliver greater value to clients. SocialMobile More interactions means more data, which drives the need for more network bandwidth, more storage, more processing power, and more burden on traditional IT infrastructures. To free funds to continuously fuel innovation, organizations must continuously optimize existing infrastructures to meet new demand.
  12. 12. © 2013 IBM Corporation12 IBM Cloud: Think it. Build it. Tap into it. Online exchange that helps practitioners build and manage next generation and infrastructure better, faster, and with dramatically less effort. Service Engage Focus on Innovation – not managing your Service Management Infrastructure Better client experience with user friendly portal simplifying the entire engagement process for service management software and services Next Generation Service Management Learning Explore Try BuyExtend Support  Shift investment to innovation by lowering TCO  Faster access to service management solutions for better visibility, control, automation  Increase speed and efficiency with instant and ongoing scalability on SoftLayer Try it out:
  13. 13. © 2013 IBM Corporation13 IBM Cloud: Think it. Build it. Tap into it. IBM Service Engage provides a New Way to experience and acquire C&SI SaaS solutions IBM Monitoring Application Diagnostics Application Performance Management Find root cause of application problems 90% faster SmartCloud Control Desk Improve cost functional processes, requests, and maintenance planning by 40% Workload Automation Reduce labor costs by 90% Maximo Asset Management Industry leaders are 92% more likely to use asset management analytics Maximo Inventory Insights Reduce excess inventory by 10% and ensure parts availability for mission-critical assets MaaS360 Manage and secure your devices – wherever they are Laptop Management Manage your Windows devices from the cloud as simply as you manage your mobile devices
  14. 14. © 2013 IBM Corporation14 IBM Cloud: Think it. Build it. Tap into it. IBM Cloud Orchestrator Highlights Production workloads from the Production Workload People  Faster delivery and scaling of cloud services – “Ops in DevOps”  Cut provisioning times from weeks to 20 minutes  Reduce the number of steps to go-live  Enhanced user interface IT Management with Speed  World’s largest library of federated automations (20,000+): Chef, Puppet, IEM Fixlets, PureApp patterns, content packs  Built-in integration for over 30 management tools  Automate the full IT service lifecycle including request, use and terminate Avoid vendor lock-in with Open Standards  Supports OpenStack, OSLC, TOSCA  On-premise - VMware, KVM, System z and Power  Off-premise - IBM SoftLayer, Amazon EC2 Available January: IBM Cloud Orchestrator on Cloud on Service Engage
  15. 15. © 2013 IBM Corporation15 IBM Cloud: Think it. Build it. Tap into it.