Future of marketing the cloud
John Fearon
Founder of Dropmysite
Cloud Storage to grow 4x in 3 Years
Cloud revenues to grow 6x in 7 years
SaaS has better ROI

70% better

*The hosted services could offer increasing benefits over time without a proportional
inc...
US losing its dominance
Mobile dominates in Asia
India and SEA are growing
Many payment options in Asia
Asia-Pacific storage regulations
create opportunity
Outdated data
Outdated data
privacy laws
privacy laws

Lacking IP
Lack...
What hosting providers compete on
Competing on price is a race to the bottom
Better to compete on
Brand & Relationships
Language is a huge opportunity

http://www.internetworldstats.com/stats3.htm
Top search engines in APAC

Oxford University, Internet” Age of Empires”
http://geography.oii.ox.ac.uk/2013/09/age-of-inte...
Non-English speaking countries are
top users of Google

Source: ComScore Insights
Top Social Networks in APAC
Many languages growing faster on
Facebook than English
Be consistent in your messaging
Asia is about relationships
Asian incumbents need stay ahead
Dropmysite works with resellers
A global leader based in Asia

Languages supported:
English
Hindi
Korean
Traditional Chinese
Thai

Bahasa Indonesia
Japane...
Get in contact
• Dropmysite & Dropmyemail API available
• Please visit our booth at G11
• www.Dropmysite.com
Future of Marketing The Cloud - John fearon, DropMySite
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  • BPaaS: Business Process as a Service
    PaaS: Platform as a Service
    IaaS: Infrastructure as a Service
  • According to Nucleus Research. The hosted services could offer increasing benefits over time without a proportional increase in costs.
  • Price
    Scale
    Burgeoning tech
    Services layered on top of the technology
  • Future of Marketing The Cloud - John fearon, DropMySite

    1. 1. Future of marketing the cloud John Fearon Founder of Dropmysite
    2. 2. Cloud Storage to grow 4x in 3 Years
    3. 3. Cloud revenues to grow 6x in 7 years
    4. 4. SaaS has better ROI 70% better *The hosted services could offer increasing benefits over time without a proportional increase in costs.
    5. 5. US losing its dominance
    6. 6. Mobile dominates in Asia
    7. 7. India and SEA are growing
    8. 8. Many payment options in Asia
    9. 9. Asia-Pacific storage regulations create opportunity Outdated data Outdated data privacy laws privacy laws Lacking IP Lacking IP protection protection Privacy law will Privacy law will only begin in only begin in 2014. 2014. Confusion on what laws are Confusion on what laws are applicable on the storage of applicable on the storage of data data Weak laws on Weak laws on data sovereignty data sovereignty and data centre and data centre risk risk
    10. 10. What hosting providers compete on
    11. 11. Competing on price is a race to the bottom
    12. 12. Better to compete on Brand & Relationships
    13. 13. Language is a huge opportunity http://www.internetworldstats.com/stats3.htm
    14. 14. Top search engines in APAC Oxford University, Internet” Age of Empires” http://geography.oii.ox.ac.uk/2013/09/age-of-internet-empires
    15. 15. Non-English speaking countries are top users of Google Source: ComScore Insights
    16. 16. Top Social Networks in APAC
    17. 17. Many languages growing faster on Facebook than English
    18. 18. Be consistent in your messaging
    19. 19. Asia is about relationships
    20. 20. Asian incumbents need stay ahead
    21. 21. Dropmysite works with resellers
    22. 22. A global leader based in Asia Languages supported: English Hindi Korean Traditional Chinese Thai Bahasa Indonesia Japanese Spanish Simplified Chinese
    23. 23. Get in contact • Dropmysite & Dropmyemail API available • Please visit our booth at G11 • www.Dropmysite.com

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