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Design with Context
Ninad Raval, Directi.
About me
Programmer, Designer,
Product person.
Setup Directi’s 1st Design Team
(10 years back)
Worked with…
Lets talk about
UX & Design
Purpose of UX & Design
To make things
Intuitive
Easy to use
Delightful
Get the job done
Our job responsibility
To cultivate empathy
To make peoples lives easy
To make a difference
Lets talk about some products
you have used
that you really enjoyed using.
Lets create a product
What do we need?
An Idea
Engineering
Design the product
Idea Engineering Design
+ +
A typical process...
Show
time
Metal, Gears,
Battery
Color, look,
layout
Lets design a watch
Take 10 mins, draw a watch.
Lets design a watch
Take 3 minutes to come up
with your own…
Marathon
Runner
Will she buy?
Lets see how our
watch holds up to our
buyers requirements.
Digital time w/
seconds
Light weight
Measures Distance
Stop Watch
Scuba diver
will he buy?
Water proof
Digital time w/
seconds
Backlit display
Measures depth
Measures water
temperature
Celebrity
Will she buy?
Exclusive
Expensive
Colour options
Maybe show time?
So, does a good Idea,
great Engineering &
a kickass Visual design
Good
UX?
=
NO.
we need to understand our
users, their tasks and their
context
So what defines the
experience of a user
for a Product?
Users needs, and his
context of use
ContextProduct
What is context?
Why is he on this screen?
What does he need here?
Which screen has he come from?
Is he on mobile or deskt...
Files screen in a project
management tool
Friction is a measurement
of a good fit
- Christopher Alexander,
Notes on Synthesis of Form
Products NOT designed
keeping context in mind?
Questions?
twitter: @ninad
Ctrl+F5 Mumbai, 2016: Design with Context by Ninad Raval
Ctrl+F5 Mumbai, 2016: Design with Context by Ninad Raval
Ctrl+F5 Mumbai, 2016: Design with Context by Ninad Raval
Ctrl+F5 Mumbai, 2016: Design with Context by Ninad Raval
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Ctrl+F5 Mumbai, 2016: Design with Context by Ninad Raval

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‘Design with context', covers a methodical approach to design to ensure that every aspect of a given problem statement is factored into designing without compromising on aesthetics. The design must look great, be intuitive and fit the need and at the same time, also convey what is required with minimal effort for the audience/user and this presentation will help you accomplish that.

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Ctrl+F5 Mumbai, 2016: Design with Context by Ninad Raval

  1. 1. Design with Context Ninad Raval, Directi.
  2. 2. About me Programmer, Designer, Product person. Setup Directi’s 1st Design Team (10 years back)
  3. 3. Worked with…
  4. 4. Lets talk about UX & Design
  5. 5. Purpose of UX & Design To make things Intuitive Easy to use Delightful Get the job done
  6. 6. Our job responsibility To cultivate empathy To make peoples lives easy To make a difference
  7. 7. Lets talk about some products you have used that you really enjoyed using.
  8. 8. Lets create a product What do we need?
  9. 9. An Idea
  10. 10. Engineering
  11. 11. Design the product
  12. 12. Idea Engineering Design + + A typical process...
  13. 13. Show time Metal, Gears, Battery Color, look, layout Lets design a watch Take 10 mins, draw a watch.
  14. 14. Lets design a watch Take 3 minutes to come up with your own…
  15. 15. Marathon Runner Will she buy?
  16. 16. Lets see how our watch holds up to our buyers requirements.
  17. 17. Digital time w/ seconds Light weight Measures Distance Stop Watch
  18. 18. Scuba diver will he buy?
  19. 19. Water proof Digital time w/ seconds Backlit display Measures depth Measures water temperature
  20. 20. Celebrity Will she buy?
  21. 21. Exclusive Expensive Colour options Maybe show time?
  22. 22. So, does a good Idea, great Engineering & a kickass Visual design Good UX? =
  23. 23. NO.
  24. 24. we need to understand our users, their tasks and their context
  25. 25. So what defines the experience of a user for a Product?
  26. 26. Users needs, and his context of use ContextProduct
  27. 27. What is context? Why is he on this screen? What does he need here? Which screen has he come from? Is he on mobile or desktop? Is he sitting or standing? Power user or beginner?
  28. 28. Files screen in a project management tool
  29. 29. Friction is a measurement of a good fit - Christopher Alexander, Notes on Synthesis of Form
  30. 30. Products NOT designed keeping context in mind?
  31. 31. Questions? twitter: @ninad

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