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THE EVOLUTION OF
NAMING
Hyderabad, India – November 2016
HELLO!
Copyright © 2016 Neustar, Inc. All Rights Reserved
3
Manage Almost 7 Billion Physical And Virtual Addresses
Enable 6 Billion Daily Text Messages
Manage 6.4 million Domain Na...
44
1.6K Employees 14k Customers
NYSE: NSR
$902M Rev
55
Registry Services
66
Corporate Partners & Clients
Copyright © 2016 Neustar, Inc. All Rights Reserved
Copyright © 2016 Neustar, Inc. All Rights Reserved
It all starts with your name...
...your domain name...
1985: THE FIRST .COM DOMAIN
Copyright © 2016 Neustar, Inc. All Rights Reserved 9
1995: DOMAIN NAME REGISTRATION IS NO LONGER FREE
Copyright © 2016 Neustar, Inc. All Rights Reserved 10
1998: PRIVATIZATION OF THE DNS AND ICANN
Copyright © 2016 Neustar, Inc. All Rights Reserved 11
2000: NEW GTLD DOMAINS ARE APPROVED
Copyright © 2016 Neustar, Inc. All Rights Reserved 12
2007: VACATIONRENTALS.COM SELLS FOR $35MILLION
Copyright © 2016 Neustar, Inc. All Rights Reserved 13
2013: INTERNET RUNS OUT OF FOUR LETTER .COM-DOMAINS
Copyright © 2016 Neustar, Inc. All Rights Reserved 14
2014 : MORE THAN 100 NEW GENERIC TOP-LEVEL DOMAINS ADDED
Copyright © 2016 Neustar, Inc. All Rights Reserved 16
TODAY: 314 MILLION DOMAINS REGISTERED GLOBALLY
Copyright © 2016 Neustar, Inc. All Rights Reserved 17
“In the new era of the Internet …
short and memorable web
addresses are critical for capturing
the attention of mobile and...
‘DOT-COM’ IS NOT
THE GENERIC TERM
Copyright © 2016 Neustar, Inc. All Rights Reserved 19
BRANDS AS GENERIC NAMES
Copyright © 2016 Neustar, Inc. All Rights Reserved 20
Copyright © 2016 Neustar, Inc. All Rights Reserved 21
Copyright © 2016 Neustar, Inc. All Rights Reserved 22
GETTING OUT OF THE ‘DOT-COM’ MINDSET…
Copyright © 2016 Neustar, Inc. All Rights Reserved 23
DOMAIN NAMES AS
CHANNELS
Copyright © 2016 Neustar, Inc. All Rights Reserved 24
SLASH WAS COOL…
Copyright © 2016 Neustar, Inc. All Rights Reserved
SLASH WAS COOL…
Copyright © 2016 Neustar, Inc. All Rights Reserved
CREATE WEB CHANNELS & MARKETING DOORWAYS
Copyright © 2016 Neustar, Inc. All Rights Reserved 27
“TRASH THE SLASH” IN YOUR MARKETING CAMPAIGNS
 With 500+ new domain extensions launched – there are now domain
name optio...
“YOURBUSINESS.COM” DOMAIN CHANNELS
 “YourBusiness.com” has been in business for the
past 10 years. Not only does YourBusi...
YOURBUSINESS.COM DOMAIN CHANNELS
YourBusiness.com
YourBusiness.co
YourBusiness.us
YourBusiness.de
YourBusiness.co.uk
Marke...
LINK A GLOBAL MARKETING PLAN & NETWORK THROUGH DOMAINS
CHALLENGES & ISSUES?
 Keeping up to date
– Universal Acceptance (usag.tech)
– Domain Name Association (thedna.org)
– ICAN...
GETTING FOUND IN
THE CROWDED
LANDSCAPE
Copyright © 2016 Neustar, Inc. All Rights Reserved 33
85% of Consumers
search for local business
online
– 2014 comScore Local Search Study
CONTENT IS KING
Modern SEO is all about crafting content so
compelling that other people want to promote it by
linking to ...
DOMAIN NAMES ARE
NOT A ‘FAD’!
Copyright © 2016 Neustar, Inc. All Rights Reserved 36
Copyright © 2016 Neustar, Inc. All Rights Reserved
30 YEARS – WE STILL HAVE A LOT TO LEARN!
Copyright © 2016 Neustar, Inc. All Rights Reserved 38
IT ALL STARTS WITH A DOMAIN NAME…
Copyright © 2016 Neustar, Inc. All Rights Reserved 39
THE FREEDOM OF CHOICE
Copyright © 2016 Neustar, Inc. All Rights Reserved 40
Copyright © 2016 Neustar, Inc. All Rights Reserved 41
Copyright © 2016 Neustar, Inc. All Rights Reserved 42
THANK YOU
Contact me at:
Crystal.Peterson@neustar.biz
Ctrl+F5 Hyderabad, 2016 - Crystal Peterson: The Evolution of Naming
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Ctrl+F5 Hyderabad, 2016 - Crystal Peterson: The Evolution of Naming

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At the Hyderabad event, Crystal Peterson, Director of Registry services at Neustar talks about the origin of domain names and their evolution over a period of time. Further, she also talks about how domain names are valued, the flux in their valuation and why it has become difficult for SMBs to choose a suitable busiess name for themselves.

In addition to this, she also speaks at length about the parameters SMBs need to take into consideration in order to choose a good domain name and stand out in the market.

Ctrl F5, powered by ResellerClub is a summit for elite web designers and developers looking to collaborate, network and share knowledge with some of the best leaders of the Internet presence industry in India.

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ResellerClub (https://www.resellerclub.com/) was founded with the objective of offering domain names and hosting products to Web Designers, Developers, and Web Hosts. ResellerClub offers Shared Hosting, Cloud Hosting, Dedicated Servers, VPS, Email, Backup, Security and more with multi-brand options in many of these categories to empower choice. ResellerClub also offers a comprehensive solution to register and manage 500+ gTLDs, ccTLDs and new domains.
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Ctrl+F5 Hyderabad, 2016 - Crystal Peterson: The Evolution of Naming

  1. 1. THE EVOLUTION OF NAMING Hyderabad, India – November 2016
  2. 2. HELLO! Copyright © 2016 Neustar, Inc. All Rights Reserved
  3. 3. 3 Manage Almost 7 Billion Physical And Virtual Addresses Enable 6 Billion Daily Text Messages Manage 6.4 million Domain Names Resolve over 13 Billion Daily DNS Queries Enable 4 Billion Daily Phone Calls Geo Locate nearly 2.8 Billion IP Addresses Enable 5 Billion Daily Internet Location Searches Answer 2 Billion Daily Customer Client Queries Ensuring a Stringent Privacy by Design Philosophy to Protect Your Customers PROVEN LEADER IN THE INDUSTRY Copyright © 2014 Neustar, Inc. All Rights Reserved
  4. 4. 44 1.6K Employees 14k Customers NYSE: NSR $902M Rev
  5. 5. 55 Registry Services
  6. 6. 66 Corporate Partners & Clients
  7. 7. Copyright © 2016 Neustar, Inc. All Rights Reserved
  8. 8. Copyright © 2016 Neustar, Inc. All Rights Reserved It all starts with your name... ...your domain name...
  9. 9. 1985: THE FIRST .COM DOMAIN Copyright © 2016 Neustar, Inc. All Rights Reserved 9
  10. 10. 1995: DOMAIN NAME REGISTRATION IS NO LONGER FREE Copyright © 2016 Neustar, Inc. All Rights Reserved 10
  11. 11. 1998: PRIVATIZATION OF THE DNS AND ICANN Copyright © 2016 Neustar, Inc. All Rights Reserved 11
  12. 12. 2000: NEW GTLD DOMAINS ARE APPROVED Copyright © 2016 Neustar, Inc. All Rights Reserved 12
  13. 13. 2007: VACATIONRENTALS.COM SELLS FOR $35MILLION Copyright © 2016 Neustar, Inc. All Rights Reserved 13
  14. 14. 2013: INTERNET RUNS OUT OF FOUR LETTER .COM-DOMAINS Copyright © 2016 Neustar, Inc. All Rights Reserved 14
  15. 15. 2014 : MORE THAN 100 NEW GENERIC TOP-LEVEL DOMAINS ADDED Copyright © 2016 Neustar, Inc. All Rights Reserved 16
  16. 16. TODAY: 314 MILLION DOMAINS REGISTERED GLOBALLY Copyright © 2016 Neustar, Inc. All Rights Reserved 17
  17. 17. “In the new era of the Internet … short and memorable web addresses are critical for capturing the attention of mobile and socially connected Internet users…” PATRICK BYRNE, CEO, OVERSTOCK.COM
  18. 18. ‘DOT-COM’ IS NOT THE GENERIC TERM Copyright © 2016 Neustar, Inc. All Rights Reserved 19
  19. 19. BRANDS AS GENERIC NAMES Copyright © 2016 Neustar, Inc. All Rights Reserved 20
  20. 20. Copyright © 2016 Neustar, Inc. All Rights Reserved 21
  21. 21. Copyright © 2016 Neustar, Inc. All Rights Reserved 22
  22. 22. GETTING OUT OF THE ‘DOT-COM’ MINDSET… Copyright © 2016 Neustar, Inc. All Rights Reserved 23
  23. 23. DOMAIN NAMES AS CHANNELS Copyright © 2016 Neustar, Inc. All Rights Reserved 24
  24. 24. SLASH WAS COOL… Copyright © 2016 Neustar, Inc. All Rights Reserved
  25. 25. SLASH WAS COOL… Copyright © 2016 Neustar, Inc. All Rights Reserved
  26. 26. CREATE WEB CHANNELS & MARKETING DOORWAYS Copyright © 2016 Neustar, Inc. All Rights Reserved 27
  27. 27. “TRASH THE SLASH” IN YOUR MARKETING CAMPAIGNS  With 500+ new domain extensions launched – there are now domain name options to help drive traffic to your website  Using domain names as marketing channels helps you and your customers gain insights into user traffic along with website analytics tools  Domain Names can be used as short, memorable marketing tools for campaigns and collateral 28 Nike Stores (long unmemorable URL for a campaign) http://www.nike.com/us/en_us/sl/store-locator  http://nike.store
  28. 28. “YOURBUSINESS.COM” DOMAIN CHANNELS  “YourBusiness.com” has been in business for the past 10 years. Not only does YourBusiness have a local, loyal customer base – they are also growing outside of in other countries like Germany, United Kingdom and the USA and planning marketing campaigns and creating content to gain more customers in those regions. 29 EXAMPLE How can we help “YourBusiness” drive, measure and create memorable marketing campaigns for their traffic via domain names?
  29. 29. YOURBUSINESS.COM DOMAIN CHANNELS YourBusiness.com YourBusiness.co YourBusiness.us YourBusiness.de YourBusiness.co.uk Marketing Channels YourBusiness.club YourBusiness.org YB.media YourBusiness.blog YourBusiness.tube
  30. 30. LINK A GLOBAL MARKETING PLAN & NETWORK THROUGH DOMAINS
  31. 31. CHALLENGES & ISSUES?  Keeping up to date – Universal Acceptance (usag.tech) – Domain Name Association (thedna.org) – ICANN (icann.org) Copyright © 2016 Neustar, Inc. All Rights Reserved 32
  32. 32. GETTING FOUND IN THE CROWDED LANDSCAPE Copyright © 2016 Neustar, Inc. All Rights Reserved 33
  33. 33. 85% of Consumers search for local business online – 2014 comScore Local Search Study
  34. 34. CONTENT IS KING Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords.
  35. 35. DOMAIN NAMES ARE NOT A ‘FAD’! Copyright © 2016 Neustar, Inc. All Rights Reserved 36
  36. 36. Copyright © 2016 Neustar, Inc. All Rights Reserved
  37. 37. 30 YEARS – WE STILL HAVE A LOT TO LEARN! Copyright © 2016 Neustar, Inc. All Rights Reserved 38
  38. 38. IT ALL STARTS WITH A DOMAIN NAME… Copyright © 2016 Neustar, Inc. All Rights Reserved 39
  39. 39. THE FREEDOM OF CHOICE Copyright © 2016 Neustar, Inc. All Rights Reserved 40
  40. 40. Copyright © 2016 Neustar, Inc. All Rights Reserved 41
  41. 41. Copyright © 2016 Neustar, Inc. All Rights Reserved 42 THANK YOU Contact me at: Crystal.Peterson@neustar.biz

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