1.
The Evolution of
Naming
ctrl+f5

2.
HELLO!

3.
3
Manage Almost 7 Billion Physical And Virtual Addresses
Enable 6 Billion Daily Text Messages
Manage 6.4 million Domain Names
Resolve over 13 Billion Daily DNS Queries
Enable 4 Billion Daily Phone Calls
Geo Locate nearly 2.8 Billion IP Addresses
Enable 5 Billion Daily Internet Location Searches
Answer 2 Billion Daily Customer Client Queries
Ensuring a Stringent Privacy by Design Philosophy
to Protect Your Customers
PROVEN LEADER IN THE INDUSTRY

4.
4 4
1.6K Employees 14k Customers
NYSE: NSR
$1.2Bill Rev

5.
5 5
Registry Services

6.
6 6
Corporate Partners & Clients

7.
It all starts with your name…
….your domain name.
©2016 Neustar Inc. All Rights Reserved 8

8.
1985: THE FIRST .COM DOMAIN
9

9.
1995: DOMAIN NAME REGISTRATION IS NO LONGER FREE
10

10.
1998: PRIVATIZATION OF THE DNS AND ICANN
11

11.
2000: NEW GTLD DOMAINS ARE APPROVED
12

12.
2007: VACATIONRENTALS.COM SELLS FOR $35MILLION
13

13.
2013: INTERNET RUNS OUT OF FOUR LETTER .COM-DOMAINS
14

14.
2014 : MORE THAN 100 NEW GENERIC TOP-LEVEL DOMAINS ADDED
16

15.
329M
Source: Verisign Domain Name Brief, nTLDStats (March 2017)
Domain Names Globally
28MNew gTLDs Globally
6.8%21M Increase over Q4-2015
GLOBAL DOMAIN REGISTRATIONS
©2016 Neustar Inc. All Rights Reserved 17

16.
“In the new era of the Internet … short
and memorable web addresses are
critical for capturing the attention of
mobile and socially connected Internet
users…”
PATRICK BYRNE, CEO,
OVERSTOCK.COM

17.
“dot-COM” is not a
generic term.
©2016 Neustar Inc. All Rights Reserved 19

18.
BRANDS AS GENERIC NAMES
20

19.
21

20.
22

21.
23

22.
Copyright © 2016 Neustar, Inc. All Rights Reserved 24

23.
Domain Names as
online channels.
©2016 Neustar Inc. All Rights Reserved 25

24.
SLASH WAS COOL…

25.
SLASH WAS COOL…

26.
CREATE WEB CHANNELS & MARKETING DOORWAYS
28

27.
“TRASH THE SLASH” IN YOUR MARKETING CAMPAIGNS
• With 1,000+ new domain extensions launched – there are now
domain name options to help drive traffic to your website
• Using domain names as marketing channels helps you and your
customers gain insights into user traffic along with website
analytics tools
• Domain Names can be used as short, memorable marketing tools
for campaigns and collateral
29
Nike Stores (long unmemorable URL for a campaign)
http://www.nike.com/us/en_us/sl/store-locator 
http://nike.store

28.
“YOURBUSINESS.COM” DOMAIN CHANNELS
“YourBusiness.com” has been in business for
the past 10 years. Not only does
YourBusiness have a local, loyal customer
base – they are also growing outside of in
other countries like Germany, United Kingdom
and the USA and planning marketing
campaigns and creating content to gain more
customers in those regions.
EXAMPLE
How can we help “YourBusiness” drive,
measure and create memorable
marketing campaigns for their traffic
via domain names?

29.
YOURBUSINESS.COM DOMAIN CHANNELS
YourBusiness.com
YourBusiness.co
YourBusiness.us
YourBusiness.de
YourBusiness.co.uk
Marketing Channels
YourBusiness.club
YourBusiness.org
YB.media
YourBusiness.blog
YourBusiness.tube

30.
LINK A GLOBAL MARKETING PLAN & NETWORK THROUGH DOMAINS

31.
CHALLENGES & ISSUES?
Keeping up to date
 Universal Acceptance (usag.tech)
 Domain Name Association (thedna.org)
 ICANN (icann.org)
Copyright © 2016 Neustar, Inc. All Rights Reserved 33

32.
Get found in today’s
crowed online
landscape.

33.
85% of Consumers
search for local business
online
– 2014 comScore Local Search Study

34.
CONTENT IS KING
Modern SEO is all about crafting content so
compelling that other people want to promote it by
linking to it or sharing it, which increases your trust
and authority and helps the pages you want to rank
well for certain keywords.

35.
Domain names are
not a fad.
09.01.2016
©2016 Neustar Inc. All Rights Reserved 37

36.
30 YEARS – WE STILL HAVE A LOT TO LEARN!
39

37.
IT ALL STARTS WITH A DOMAIN NAME…
40

38.
THE FREEDOM OF CHOICE
41

39.
42

40.
THANK
YOU
Contact me at:
Crystal.Peterson@neustar.biz