Navneet Kaushal, Director, CEO and Co-Founder of Page Traffic speaks about URL structuring to make the website SEO friendly and the factors that need to be in a filepath. He explains why having a heirarchy in the directory structure, linking and usage of canonical tags boost your SEO marketing efforts.
Further, Mr. Kaushal tells us how banal issues with the website lead to crawl wastage and index inflation and how it is possible to solve these problems. Lastly, he concludes with the importance of structured data, implementation of structured data and how it improves the CTR for the website.
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