domain names have been
registered since 1985.
Domain Names Registered Since 1985
800 million users
each month, watching
4 billion hours of
72 hours of video are
uploaded every minute
Do websites still matter?
Question: Rank the following from most trustworthy
81% chose an
organization’s website as the
most trustworthy place.
60% of respondents chose
Twitter as the least.
The Old Way of Doing Business
Very little visibility beyond
The New Way of Doing Business
What does this mean for the channel?
» You are in the driver’s seat in terms of affecting buying behavior.
» You become the “educator.”
» Higher Visibility
» Direct interaction with Registries
What is Public Interest Registry
doing to remain competitive?
» Expansion (beyond .ORG, but within our mission)
» Broadening of .ORG base internationally
• Beyond nonprofit, social enterprises is a natural segment for .ORG
» Building stronger relationships
• Closer relationships with channels beyond Registrars
• Programs targeted specifically towards resellers
What to expect from PIR in the next few months..
» Preferred partner program – Registry end
» Region-specific and reseller-specific marketing tool kit
» Collateral and branding material for events
» Marketing funds in partnership with parent Registrars
How many domain names has Public
Interest Registry sold so far?