TTI PEC Nairobi Workshop - Packaging and research usability

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TTI PEC Nairobi Workshop - Packaging and research usability

  1. 1. Packaging to increase research usability
  2. 2. Packaging research in different ways: • Makes research work harder on your behalf • Increases ‘opportunities to see’ – especially new audiences and those who don’t have time to read a 30-page report • Creates new opportunities to interact with different audiences • And more...
  3. 3. Five steps to improve packaging • What, and who, are you packaging for? • Branding and messaging • Leveraging the research - and the researcher • Timing • Leveraging other tools, channels and people.
  4. 4. ODI publications at a glance
  5. 5. DFID 1.4.40 approach “We have found the “1.4.40 approach” to be effective and useful...involves producing a package or portfolio of products: - a one page of key messages - a four page executive summary - a report of no more than 40 pages presenting your findings.”
  6. 6. 2011: Timing + other people
  7. 7. 2014: ‘Could someone please clone Sarah Phillips?’
  8. 8. Policy influence: ECDPM and Economic Partnership Agreements
  9. 9. Policy influence: ECDPM #AfricaEU2014
  10. 10. Policy influence: ECDPM #AfricaEU2014
  11. 11. What’s the potential? Is there a researcher or ED at your table? Ask them to select a piece of research. What can they tell you about: - Why is it important or unusual? - What do they want people to do once they have read it? Aim for: - A single page of four key messages? - Ideas to package that research to engage key audiences?

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