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Digital Media:
A focus on strategies for engagement on Social Media
By Kudzai Makombe and Naomi Lucas
Outline
• Objectives
• Definition
• Platforms
• Features
• Uses
• Social Media
Strategy Framework
• Strategies
• Questions
Objectives
• To enhance participants understanding of
the concept and role of social media as an
effective communication t...
Definition
• Social media is the
interaction among
people in which they
create, share or
exchange
information and
ideas in...
Platforms
Features
• Communal
• Real time
• Two-way
• Informal
• Responsive
Uses
Social Media Strategy Framework
Strategies
• Don‘t spread yourself too thin: Choose
wisely.
• Understand your audience (Eyeball rule,
geography, time, int...
TTI PEC Nairobi Workshop - Digital Media
TTI PEC Nairobi Workshop - Digital Media
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TTI PEC Nairobi Workshop - Digital Media

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TTI PEC Nairobi Workshop - Digital Media

  1. 1. Digital Media: A focus on strategies for engagement on Social Media By Kudzai Makombe and Naomi Lucas
  2. 2. Outline • Objectives • Definition • Platforms • Features • Uses • Social Media Strategy Framework • Strategies • Questions
  3. 3. Objectives • To enhance participants understanding of the concept and role of social media as an effective communication tool. • To provide strategies for engaging stakeholders using social media.
  4. 4. Definition • Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.- Wikipedia
  5. 5. Platforms
  6. 6. Features • Communal • Real time • Two-way • Informal • Responsive
  7. 7. Uses
  8. 8. Social Media Strategy Framework
  9. 9. Strategies • Don‘t spread yourself too thin: Choose wisely. • Understand your audience (Eyeball rule, geography, time, interests, influences, needs) • Plan your engagement. • Keep it active (but don’t overload audiences) • Keep your posts short, punchy and newsy. • Make use of good images to attract the reader’s attention. • Encourage participation. • Make use of the monitoring tools. • Integrate your digital media platforms. • Encourage the face of your organization use. select social media platforms or grant access for them to be used. • Budget resources (Human, time, funds) • Be flexible in your approach.

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