TTI PEC Nairobi Workshop - Budgeting and Resourcing

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  • HFG, JLN, CEI, Mkt dynamics, HIV/AIDS funding in Pepfar countries
  • HFG, JLN, CEI, Mkt dynamics, HIV/AIDS funding in Pepfar countries
  • HFG, JLN, CEI, Mkt dynamics, HIV/AIDS funding in Pepfar countries
  • HFG, JLN, CEI, Mkt dynamics, HIV/AIDS funding in Pepfar countries
  • HFG, JLN, CEI, Mkt dynamics, HIV/AIDS funding in Pepfar countries
  • TTI PEC Nairobi Workshop - Budgeting and Resourcing

    1. 1. Budgeting and Resourcing for Executive Directors April 29, 2014 TTI PEC Africa workshop - Nairobi Courtney Tolmie (Results for Development Institute)
    2. 2. Starting with a question What are the biggest challenges that you face in budgeting and resources for PEC as an executive director? 2 | R4D.org
    3. 3. Budgeting for PEC – Project versus Organization Budget 3 | R4D.org  Like with PEC strategies and M&E plans, think tanks should think about Project-level communications budgets and Organization-level communications budgets Project Level Organization Level Both should be tied to objectives from your strategy Generally shorter term Generally longer term Tied to specific activities More strategic
    4. 4. Where does an organization PEC budget fit in the process? 4 | R4D.org 1 • Identify target audiences 2 • Determine the PEC objective(s) for each audience 3 • Select the PEC channels 4 • Design the message 5 • Establish the communications budget 6 • Decide on communications mix 7 • Measure PEC results From Ray Struyk – Managing Think Tank Practices (second edition)
    5. 5. Main Categories of Budget for PEC  Staff salaries and fringe  Staff training and capacity building  Communications planning/strategy  Branding  “Products”  Events  Publications (print)  Online communications  Other media (video, etc) 5 | R4D.org Your Costs + Consultants
    6. 6. Budgeting for PEC Staff  First step – identifying the model that works best for you: 6 | R4D.org Executive Director Researcher Researcher Researcher Communications Lead/Director
    7. 7. Budgeting for PEC Staff  First step – identifying the model that works best for you: 7 | R4D.org Executive Director Researcher Communications Officer Researcher Communications Officer Researcher Communications Officer
    8. 8. Budgeting for PEC Staff  First step – identifying the model that works best for you: 8 | R4D.org Executive Director Researcher (with PEC duties) Researcher (with PEC duties) Researcher (with PEC duties)
    9. 9. Budgeting for PEC Staff  In groups of 3, share your PEC staffing model with your group  Discuss the Advantages and Disadvantages of your model  5 minutes per person 9 | R4D.org
    10. 10. Building Resources for PEC Staffing  Project budgets versus Organization (Core) budgets  Project budget  Can (and should) build part of PEC staff time into project budgets  Covers some cost – but difficult to stretch this to consistently cover full salary  Core budget options:  TTI budget  Other core funding 10 | R4D.org
    11. 11. Main Categories of Budget for PEC  Staff salaries and fringe  Staff training and capacity building  “Products”  Events  Publications (print)  Online communications  Other media (video, etc)  Communications planning/strategy  Branding 11 | R4D.org
    12. 12. Staff training and capacity building Resources  TTI Phase 2 – opportunities for capacity building  TTI PEC – for remainder of program  Others? 12 | R4D.org For PEC Staff For Researchers  Topics – particular skills, programs, etc that can help your PEC effectiveness  Motivation for PEC Staff  Listen to your team  Topics – talking to the media, writing for broader audiences, blogging  Especially valuable if moving to a CGD-like model  Listen to your (PEC and research) team
    13. 13. Main Categories of Budget for PEC  Staff salaries and fringe  Staff training and capacity building  “Products”  Events  Publications (print)  Online communications  Other media (video, etc)  Communications planning/strategy  Branding 13 | R4D.org
    14. 14. Products  We often think of products with projects – but there are strategic products as well:  Resource mobilization  If you can budget in core, great.  However often can cover costs for these through project budgets. 14 | R4D.org Website Newsletters, Magazines Videos or promotional materials Events
    15. 15. Revisiting the Challenges and Take Aways  What challenges have we not covered?  What opportunities are there for the TTI partners to support each other? 15 | R4D.org

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