RUSSIAN RETAIL
& ONLINE-RETAIL
CURRENT STATISTICS

1st - 2nd QUARTERS 2013
SEPTEMBER 2013
ABOUT CENTER OF STRATEGIC RESEARCH

«ENTER VISION»
CENTER OF STRATEGIC RESEARCH

ENTER VISION

was founded in 2011 by Ente...
RUSSIA:

MACROECONOMIC INDICATORS

GDP
Nominal GDP

+1,2% Real GDP growth, year over year
In constant prices (excl. inflat...
WORLDWIDE AND RUSSIAN RETAIL
RETAIL GROWTH RATES IN 2Q 2013
Retail

USA
European
Union (27)
China

3,4% 3,0%

Non-Food Ret...
RUSSIAN RETAIL MARKET
DYNAMICS & STRUCTURE
FOOD RETAIL
2 050

+8,2%
2 299

2 200

+12,4%

2 555

2 840

2 211

2 530

2 38...
RUSSIAN RETAIL MARKET
REGIONAL STRUCTURE
RETAIL SALES IN 2Q 2013

Food retail share, %

< 300 RUR bln.
300 – 499 RUR bln.
...
RUSSIAN RETAIL MARKET

TOP-10 REGIONS BY NON-FOOD RETAIL SALES IN 2Q 2013*
Region

Non-food turnover** Growth rate in 2Q 2...
RUSSIAN RETAIL MARKET

TOP-10 REGIONS BY NON-FOOD RETAIL SALES IN 2Q 2013*
Region

Non-food turnover** Growth rate in 2Q 2...
RUSSIAN RETAIL MARKET

GROWTH RATE IN RETAIL SEGMENTS
1Q 2013 to 1Q 2012

2012 to 2011

(Year over year)

(Year over year)...
RUSSIAN RETAIL MARKET
GROWTH RATES OF SOME COMPANIES
1Q 2013 to 1Q 2012

2012 to 2011

(Year over year)

(Year over year)
...
RUSSIAN ONLINE-RETAIL
INTERNET PENETRATION BY REGIONS
DEVELOPED

80

Average = 9%
Circle size corresponds to the populatio...
RUSSIAN ONLINE-RETAIL

TOP-30 ONLINE RETAILERS BY WEBSITE TRAFFIC IN 2Q 2013
(UNIQUE WEEKLY VISITORS FOR THE PERIOD FROM 1...
RUSSIAN ONLINE-RETAIL

WEBSITE TRAFFIC GROWTH BY SEGMENTS IN 2Q 2013 (year over year) *
Average in 2Q = -4,8%

2 500

Home...
DIRECT INVESTMENTS IN E-COMMERCE
IN 1st HALF 2013

E-Commerce

30

7 870 RUR mln.

2,7%

1,4%

16,2%

Online-retail
Agrega...
KEY INVESTMENTS IN ONLINE-RETAILERS
IN 2012 AND 1st HALF 2013
Company
Lamoda
Holodilnik.ru
Esky.ru
Trendsbrands.ru

Appare...
ДАРИМ ВРЕМЯ ДЛЯ НАСТОЯЩЕГО.
ЧЕСТНО. С ЛЮБОВЬЮ. КАК ДЛЯ СЕБЯ.
This research was conducted by Center of Strategic Research «...
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Russian retail & online-retail - statistics 2 quarter 2013

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• Retail growth worldwide and in Russia
• Top-10 Russian regions by retail sales
• Analysis of non-food segments

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Russian retail & online-retail - statistics 2 quarter 2013

  1. 1. RUSSIAN RETAIL & ONLINE-RETAIL CURRENT STATISTICS 1st - 2nd QUARTERS 2013 SEPTEMBER 2013
  2. 2. ABOUT CENTER OF STRATEGIC RESEARCH «ENTER VISION» CENTER OF STRATEGIC RESEARCH ENTER VISION was founded in 2011 by Enter company. Our key target is to increase transparency of Russian retail & online-retail markets for its players. Consolidating information from our experts and conducting research of market trends & performance, Enter Vision provides analytics of 3 types: 1. Market & industry reports 2. Competitive environment analysis 3. Ad-hoc research CONTACTS: Website: WWW.ENTER.RU/RESEARCH E-mail: RESEARCH@ENTER.RU Facebook: WWW.FACEBOOK.COM/RESEARCH.ENTER SlideShare: WWW.SLIDESHARE.NET/RESEARCH_ENTER «WORLDWIDE RETAILERS: BUSINESS RESULTS FOR THE 1ST QUARTER 2013» «WORLDWIDE AND RUSSIAN RETAIL MARKETS 2012-2016» • Quarterly index of retail: analysis of 75 international and Russian retailers by revenue, gross margin, turnover ratios, market capitalization indexes • Retail and e-commerce in Russia, USA, China: volumes, growth rates, forecasts 2009-2016 • Perfumes, Furniture, Jewelry markets: key players, retailers product mix, website traffic analysis June 2013 July 2013 «CUSTOMER-CENTRISM: METRICS, CASES, FACTS» • Client service metrics: NPS, CSI, TLR, FCR, TRI*M • Worldwide client service cases: Zappos, Costco, USAA, Edward Jones, Southwest airlines, Starbucks and others February 2013 «CURRENT TRENDS IN ONLINE RETAIL: FACTS AND FIGURES» • Online retail indexes: costs of delivery by regions, payment methods penetration, product mix analysis, average prices etc. October 2012 2
  3. 3. RUSSIA: MACROECONOMIC INDICATORS GDP Nominal GDP +1,2% Real GDP growth, year over year In constant prices (excl. inflation), % In current prices (inc. inflation), bln rub. Retail share in nominal GDP In current prices (inc. inflation), % +1,2%* +4,3% 11 925 14 646 13 348 15 880 16 350 15 013 34,3% 33,5% 1Q 2Q 3Q 2011 4Q 34,0% 34,1% 1Q 2Q 14 988 16 111 35,0% 13 802 35,1% 34,3% 17 434 35,0% 35,2% 4Q 1Q 2Q 33,6% 3Q 2012 2013 MACROECONOMIC SITUATION INDICATES THE DECREASING OF RUSSIAN ECONOMY GROWTH RATES * Rosstat estimation,06.09.2013 Source: Center of Strategic Research «Enter Vision» according to Rosstat. 3
  4. 4. WORLDWIDE AND RUSSIAN RETAIL RETAIL GROWTH RATES IN 2Q 2013 Retail USA European Union (27) China 3,4% 3,0% Non-Food Retail * 6,4% 5,0% Top segments of non-food retail by growth rate in 2Q 2013 (year over year) Jewelry украшения Ювелирные& Watches1 Товары для дома DIY Household Goods &иDIY1 Мебель Furniture1 Apparel & Footwear1 1,0% 0,5% 0,1% 0,5% 14,0% 13,6% 17,6% 20,0% Health & Beauty Products1 Electronics1 7,6% Brazil 10,3% 11.2% Russia 11,8% 10,9% 9,9% 8,9% 6,3% 13,2% * Non-food retail does not include retail sales of automobiles and fuel. 2Q 2012 to 2Q 2011 (Year over year) -0,5% ЮвелирныеJewelry & Watches1 украшения и часы Telecommunication Appliances1 Телекоммуникационная техника Apparel & Footwear1 Одежда и обувь 9,6% (Year over year) 1,0% 0,8% 59,4% 36,3% Furniture1 Мебель South Africa 2Q 2013 to 2Q 2012 12,2% 9,3% 5,5% Household Goods &иDIY1 Товары для дома DIY Парфюмерия & косметика Perfumes и Cosmetics1 10,2% Perfumes и косметика Парфюмерия & Cosmetics1 Товары для красоты и Products1 Health & Beauty здоровья Товары для дома DIY Household Goods &иDIY1 8,3% Sports & Outdoor1 Спортивные товары Автозапчасти Auto Parts1 Книги, газеты magazines1 Books, newspapers & и журналы 27,1% 10,8% 10,1% 5,3% WORLD RETAIL GROWTH RATES CONTINUE TO SLOW DOWN 16,0% 13,9% 12,3% 34,6% 27,7% 11,7% Source: Center of Strategic Research «Enter Vision» according to US Census, Eurostat, NBSC, IBGE, Statistics South Africa, Rosstat 4
  5. 5. RUSSIAN RETAIL MARKET DYNAMICS & STRUCTURE FOOD RETAIL 2 050 +8,2% 2 299 2 200 +12,4% 2 555 2 840 2 211 2 530 2 381 Food retail sales 2 676 2 477 In current prices (inc. inflation), bln rub. Non-food retail sales In current prices (inc. inflation), bln rub. 1Q 2Q 3Q 4Q 1Q 2Q 2011 3Q 4Q 1Q 2012 2Q 2013 Non-food retail sales (exc. auto & fuel) In current prices (inc. inflation), bln rub. NON-FOOD RETAIL +9,7% +15,1% 2 135 1Q 2 602 2 373 2Q 3Q 2 890 4Q 2 479 1Q 2 963 2 731 2Q 2011 3Q 3 260 4Q 2 762 2 995 1Q 2012 2Q 2013 THE STRONGEST SLOW DOWN IS SHOWN IN NON-FOOD RETAIL GROWTH RATE NON-FOOD RETAIL (excl. auto & fuel sales) +8,3% +13,2% 1 700 1 846 2 002 2 231 1 955 2 090 2 250 2 524 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2011 2012 2 150 2 262 1Q 2Q Source: Center of Strategic Research of Enter according to Rosstat Growth in current prices (year over year), % 2013 5
  6. 6. RUSSIAN RETAIL MARKET REGIONAL STRUCTURE RETAIL SALES IN 2Q 2013 Food retail share, % < 300 RUR bln. 300 – 499 RUR bln. 500 – 999 RUR bln. 1000 – 1499 RUR bln. > 1500 RUR bln. FOOD NONFOOD 44% 56% Food retail share, % Non-food retail share, % Non-food retail share, % 47% 53% GROWTH OF RETAIL SALES IN 2Q 2013 (year over year), % + 10,9% +10,7% 50% 50% North Western FD 49% 51% +10,4% Central FD 45% 55% +10,6% + 12,0% + 11,2% Far Eastern FD 47% 53% 48% 52% TOTAL IN RUSSIA +12,5% Ural FD Volga FD Southern FD 45% 55% + 8,8% Siberian FD 47% 53% + 12,8% North Caucasian FD Source: Center of Strategic Research «Enter Vision» according to Rosstat Growth in current prices (year over year), % 6
  7. 7. RUSSIAN RETAIL MARKET TOP-10 REGIONS BY NON-FOOD RETAIL SALES IN 2Q 2013* Region Non-food turnover** Growth rate in 2Q 2013 (year over year, in current prices) RUR bln. Top segments of non-food retail by growth rate in 2Q 2013 (year over year) Jewelry & Watches #1 Moscow region 166 -0,1% 53% Kids` Products 25% 17% Electronics & Home appliances #2 #3 Sverdlovskaya region Krasnodar region Furniture 124 +12,1% 27% Books, newspapers & magazines 18% Kids` Products 18% Jewelry & Watches 99 +9,0% 54% 41% Kids` Products 39% Books, newspapers & magazines #4 Republic of Tatarstan Auto Parts 94 +3,3% 45% 35% Apparel & Footwear 27% Electronics & Home appliances Sports & Outdoor #5 Tyumen region 92 +15,3% 15% Medical goods & Drugs Apparel & Footwear * excluding Moscow and St. Petersburg ** non-food retail excludes retail sales of automobiles and fuel 24% 9% Source: Center of Strategic Research «Enter Vision» according to Rosstat. Growth in current prices (year over year), % 7
  8. 8. RUSSIAN RETAIL MARKET TOP-10 REGIONS BY NON-FOOD RETAIL SALES IN 2Q 2013* Region Non-food turnover** Growth rate in 2Q 2013 (year over year, in current prices) RUR bln. Top segments of non-food retail by growth rate in 2Q 2013 (year over year) Electronics & Home appliances #6 Rostov region 91 +9,3% 27% 12% Apparel & Footwear 10% Books, newspapers & magazines #7 Republic of Bashkortostan Auto Parts 84 +14,4% 42% 36% Household Goods & DIY 34% Electronics & Home appliances Furniture #8 Samara region 76 +21,4% 64% 43% Kids` Products 35% Books, newspapers & magazines #9 Nizhni Novgorod region Auto Parts 68 +11,9% 20% 13% Medical goods & Drugs #10 Chelyabinsk region Perfumes & Cosmetics 13% 29% Perfumes & Cosmetics 67 -3,6% 6% Household Goods & DIY * excluding Moscow and St. Petersburg ** non-food retail excludes retail sales of automobiles and fuel Medical goods & Drugs 6% Source: Center of Strategic Research «Enter Vision» according to Rosstat. Growth in current prices (year over year), % 8
  9. 9. RUSSIAN RETAIL MARKET GROWTH RATE IN RETAIL SEGMENTS 1Q 2013 to 1Q 2012 2012 to 2011 (Year over year) (Year over year) Food Food 3,6% 9,4% Non-food Non-food Non-food (exc. auto, fuel) Non-food (без авто, бензина) 13,4% Auto Parts Автозапчасти 14,2% Books, newspapers & журналы 0,5% Книги, газеты и magazines Ювелирные украшения Watches -1,0% Jewelry & и часы Косметика и парфюмерия Perfumes & Cosmetics 8,2% Одежда и обувь Apparel & Footwear 12,9% 3,0% 14,1% 5,2% 24,0% Мебель Furniture 10,4% Товары для детей Toys & Games 14,0% 4,8% 3,0% 11,5% 3,4% 15,4% 26,3% Growth in constant prices (excl. Inflation), year over year 11,7% 1,6% 10,8% 3,8% 10,5% 16,6% 9,3% 8,3% 4,0% 7,4% 7,7% 3,2% 11,8% 7,6% 0,3% 10,0% 8,8% 27,7% 19,6% 5,4% 11,3% 13,6% 14,6% 7,5% 4,8% 8,3% 34,6% 14,5% 37,5% 13,1% 13,4% БТиЭ Electronics & Home appliances Товары для дома и& DIY Household Goods DIY 0,0% 7,0% 8,3% 28,1% 20,1% 31,8% 9,7% 4,5% 10,7% 20,7% 4,7% 10,0% 5,5% 12,4% 2,0% 11,4% 6,0% 6,0% 13,4% (Year over year) 12,1% 1,6% 8,6% 14,3% Sports & Outdoor Спортивные товары 2Q 2013 to 2Q 2012 24,4% 5,3% 6,7% 6,5% ELECTRONICS & HOME APPLIANCES – THE ONLY SEGMENT OF NON-FOOD RETAIL WHICH SHOWED DECREASE IN PRICE LEVEL & INCREASE IN PHYSICAL VOLUME OF SALES Growth in current prices (inc. inflation), year over year Electronics & Home Appliances include computers, mobile phones, audio, video- & foto equipment, TVs, Fridges, Wash Mashines and storage devices. Household Goods & DIY include textiles, household chemical goods, tableware, floor coverings, building materials. Source: Center of Strategic Research «Enter Vision» according to Rosstat 9
  10. 10. RUSSIAN RETAIL MARKET GROWTH RATES OF SOME COMPANIES 1Q 2013 to 1Q 2012 2012 to 2011 (Year over year) (Year over year) FOOD RETAIL 9,4% 33,6% Lenta 43,7% O’KEY (excl. auto & fuel sales) 26,0% 2,2% 12,4% 30,4% 29,1% 21,9% 17,0% 22,4% Dixy NON-FOOD RETAIL (Year over year) 12,1% Magnit X5 Retail Group 2Q 2013 to 2Q 2012 7,5% 5,9% 10,0% 13,4% Detsky Mit 20,6% M.Video 20,0% K-Rauta 19,6% 32,4% 26,4% 23,3% 21,5% 8,3% 40,8% 27,8% 14,7% 12,0% -2,2% 5,5% Growth rates in current prices (including inflation), year over year Revenue growth rate of taken companies, year over year Source: Center of Strategic Research «Enter Vision» according to Rosstat, financial reporting of the companies, mass media. 10
  11. 11. RUSSIAN ONLINE-RETAIL INTERNET PENETRATION BY REGIONS DEVELOPED 80 Average = 9% Circle size corresponds to the population of federal district in 2012 Moscow 75 St. Petersburg 70 North West Federal District (excl. St. Petersburg) Central Federal District (excl. Moscow) 65 Urals Federal District 60 55 Far East Federal District Volga Federal District Southern Federal District+ North Caucasian Federal District Siberian Federal District 50 Average = 59 DEVELOPING 45 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% INTERNET PENETRATION GROWTH RATE, SPRING 2013 to SPRING 2012 (Year over Year), % Source: Center of Strategic Research «Enter Vision» according to Public Opinion Foundation (FOM) 11
  12. 12. RUSSIAN ONLINE-RETAIL TOP-30 ONLINE RETAILERS BY WEBSITE TRAFFIC IN 2Q 2013 (UNIQUE WEEKLY VISITORS FOR THE PERIOD FROM 1ST OF APRIL TILL 30TH JUNE 2013) Company Retail segment Weekly traffic growth 2Q to 1Q 2013, % Average weekly traffic, in thousand unique visitors #1 Sotmarket.ru Electronics & Home Appliances #2 Wildberries.ru Apparel & footwear #3 Ozon.ru Mixed product range #4 Svyaznoy.ru #5 Ulmart.ru #6 Mvideo.ru Electronics & Home Appliances Electronics & Home Appliances Electronics & Home Appliances 1 647 #7 Lamoda.ru Apparel & footwear 1 504 #8 Dns-shop.ru Electronics & Home Appliances 1 462 #9 Wikimart.ru Mixed product range 1 165 #10 Kupivip.ru Apparel & footwear 1 137 #11 Eldorado.ru Electronics & Home Appliances 1 051 #12 Exist.ru Auto parts 994 #13 Enter.ru Mixed product range 716 #14 Citilink.ru Electronics & Home Appliances 715 #15 E5.ru Mixed product range 682 3 798 3 437 Weekly traffic growth 2Q to 1Q 2013, % Average weekly traffic, in thousand unique visitors Foto.ru Utinet.ru Electronics & Home Appliances Electronics & Home Appliances 503 Sapato.ru Apparel & footwear 497 17% Sportmaster.ru Sports & Outdoor 477 14% #21 -5% Apparel & footwear #20 1% Quelle.ru #19 -21% #16 #18 -2% 1 709 Retail segment #17 17% 3 040 -16% 2 251 Company Yves-rocher.ru Perfumes & Cosmetics 420 Euroset.ru Electronics & Home Appliances 416 30% #22 584 539 20% -25% 23% -3% -11% -14% #23 Vseinstrumenti.ru Do It Yourself (DIY) 411 -11% #24 Butik.ru Apparel & footwear 399 -19% #25 Pleer.ru -16% #26 Holodilnik.ru Electronics & Home Appliances Electronics & Home Appliances 333 #27 Bay.ru Cross-border sales 314 #28 E96.ru Mixed product range 307 #29 Rutaobao.com Cross-border sales 280 -18% #30 Klubkrasoti.ru Perfumes & Cosmetics 276 -19% 15% 1% -19% -9% 382 48% 130% -19% -8% -14% -6% Source: Center of Strategic Research «Enter Vision». All the data is consolidated to be comparable and based on internet statistics 12
  13. 13. RUSSIAN ONLINE-RETAIL WEBSITE TRAFFIC GROWTH BY SEGMENTS IN 2Q 2013 (year over year) * Average in 2Q = -4,8% 2 500 Home Appliances & Electronics DEVELOPED 2 000 Apparel & Footwear Mixed product range 1 000 Average in 2Q = 553 400 Auto Parts DEVELOPING 300 Perfumes & Cosmetics 200 Furniture Kids’ Goods Household Goods Jewelry & Watches -45% -35% -25% -15% -5% Sports & Outdoor Do It Yourself (DIY) 100 5% 15% 25% 35% 45% GROWTH RATE OF AVERAGE UNIQUE WEEKLY VISITORS 2Q TO 1Q 2013, % * Traffic of retail segments is estimated by top-5 companies in each segment according to 1half 2013 (except «Auto Parts» - top-3 companies are taken: Exist.ru, 4tochki.ru, Emex.ru, and «Household Goods» - companies Mrdom.ru, Redcube.ru, Yuterra.ru, Domosti.ru) Source: Center of Strategic Research «Enter Vision». All the data is consolidated to be comparable and based on internet statistics 13
  14. 14. DIRECT INVESTMENTS IN E-COMMERCE IN 1st HALF 2013 E-Commerce 30 7 870 RUR mln. 2,7% 1,4% 16,2% Online-retail Agregators 25 Tourism 19,7% 20 B2B 60,0% Soft Other 590 RUR mln. 15 Circle size corresponds to the volume of investments made in 1st half 2013 10 Search 470 RUR mln. 5 0 0 100 200 Games 780 RUR mln. 300 400 500 600 700 AVERAGE DEAL, RUR MLN. Source: Center of Strategic Research «Enter Vision» according to mass media, startupafisha.ru 14
  15. 15. KEY INVESTMENTS IN ONLINE-RETAILERS IN 2012 AND 1st HALF 2013 Company Lamoda Holodilnik.ru Esky.ru Trendsbrands.ru Apparel & Footwear Electronics & Home appliances Investments, $ mln. Investor Online Retail segment 130 Access Industries, Summit Partners, Tengelmann ~ 10-15 Media Capital Kids` Products Ru-Net Apparel & Footwear Ventech TOTAL IN 1st HALF 2013 Lamoda Apparel & Footwear Apparel & Footwear $154 mln. JP Morgan Shoptime 6 3 KupiVIP ~ 55-80 50 Ulmart Electronics & Home Appliances KupiVIP Apparel & Footwear Accel Partners DIY Zoom Capital 30 30 Vseinstrumenti.ru 45 Svoboda Corp., Koshigi Ltd. 38 Wikimart Mixed Product Range Tiger Global Management Obuv.com Apparel & Footwear D. Kostygin, A. Meyer Sotmarket Mixed Product Range IQ One (Utinet` managing company) ~ 15-20 KupiVip Apparel & Footwear MCI Management 15,5 Mebelrama.ru 003.ru HomeMe.ru Furniture Mixed Product Range Furniture 25 10 Rocket-Internet Media-Saturn 6,5 AddVenture, ABRT, Mangrove Capital Partners 5 TOTAL IN 2012 Source: Center of Strategic Research «Enter Vision» according to Startupafisha.ru, Capital IQ; GP Bullhound $340 mln. 15
  16. 16. ДАРИМ ВРЕМЯ ДЛЯ НАСТОЯЩЕГО. ЧЕСТНО. С ЛЮБОВЬЮ. КАК ДЛЯ СЕБЯ. This research was conducted by Center of Strategic Research «Enter Vision» team: Alexander Prokhorov, Igor Kulyukhin, Zhanna Bogdashina, Vladimir Titov. Electronic publication by Enter.ru «Retail & online retail in Russia: current statistics 1st - 2nd quarters 2013». Editorial office: 11/10 Ordjonikidze street. Managing editor: Kolotenko Andrei Vladimirovich. Authors: Center of Strategic Research «Enter Vision». Release date: 13.09.2013. Certificate of mass media registration: Эл. №ФС77-48467, date of issue: 06.02.2012. Issued by Federal Service for Supervision in the Sphere of Telecom, Information Technologies and Mass Communications. This research was conducted by «Enter» LLC exclusively for the purpose of informing and designed for private use. Any copying and utilization of materials of this research is welcomed and allowed without written consent upon condition of mentioning Center of Strategic Research «Enter Vision» (CSR Enter Vision, Enter Vision) as a source. All the information presented in this research is collected from publicly available sources. Editorial staff took all possible measures to ensure accuracy and actuality of information provided in this research. Editorial staff do not incur liabilities in case of any economic losses and damages resulted from utilization of materials of this research by third parties. Any additional information can be provided on demand. All trademarks belong to their rights holders and used according to legislation of Russian Federation. Copyright © ООО «Энтер»

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