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TOP-100 internet retailers in Russia. Leaders by unique weekly visitors in January-August 2013_Demo Version

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Demo-version (To purchase full report, 88 pages, mail to us: Research@enter.ru)

• Detailed website traffic analysis of top-100 online-retailers for 35 weeks 2013 (January-August): traffic dynamics in unique visitors, growth rates, seasonality, service level, leaders' profiles etc.
• Ranking of top players by retail segments: Electronics & Home Appliances, Apparel 7 Footwear, Furniture, DIY, Household goods, Auto parts, Kids' products, Jewelry & watches, Sport & Outdoor, Perfumes & Cosmetics, Cross-border sales

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TOP-100 internet retailers in Russia. Leaders by unique weekly visitors in January-August 2013_Demo Version

  1. 1. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP-100 INTERNET RETAILERS LEADERS BY NUMBER OF UNIQUE VISITORS FOR THE 1st HALF 2013 + JULY & AUGUST TOP-30 players by website unique visitors for the 1st half 2013 + July & August TOP internet retailers by market segments Traffic seasonality Service level index (based on Yandex.Market) Traffic dynamics Average time on site Average page views per visitor Market leaders profiles APPENDIX SEPTEMBER 2013 Detailed weekly traffic statistics of TOP-100 internet retailers for 26 weeks of 2013
  2. 2. DEMO VERSION ABOUT CENTER OF STRATEGIC RESEARCH ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ «ENTER VISION» CENTER OF STRATEGIC RESEARCH ENTER VISION was founded in 2011 by Enter company. Our key target is to increase transparency of Russian retail & online-retail markets for its players. Consolidating information from our experts and conducting research of market trends & performance, Enter Vision provides analytics of 3 types: 1. Market & industry reports 2. Competitive environment analysis 3. Ad-hoc research CONTACTS: Website: WWW.ENTER.RU/RESEARCH E-mail: RESEARCH@ENTER.RU Facebook: WWW.FACEBOOK.COM/RESEARCH.ENTER SlideShare: WWW.SLIDESHARE.NET/RESEARCH_ENTER «WORLDWIDE RETAILERS: BUSINESS RESULTS FOR THE 1ST QUARTER 2013» «RETAIL & ONLINE-RETAIL IN RUSSIA: CURRENT STATISTICS FOR THE 1st – 2nd QUARTERS 2013» • Quarterly index of retail: analysis of 75 international and Russian retailers by revenue, gross margin, turnover ratios, market capitalization indexes • Retail growth worldwide and in Russia • Top-10 Russian regions by retail sales • Analysis of non-food segments September 2013 July 2013 «CUSTOMER-CENTRISM: METRICS, CASES, FACTS» «WORLDWIDE AND RUSSIAN RETAIL MARKETS 2012-2016» • Client service metrics: NPS, CSI, TLR, FCR, TRI*M • Worldwide client service cases: Zappos, Costco, USAA, Edward Jones, Southwest airlines, Starbucks and others • Retail and e-commerce in Russia, USA, China: volumes, growth rates, forecasts 2009-2016 • Perfumes, Furniture, Jewelry markets: key players, retailers product mix, website traffic analysis June 2013 February 2013 2
  3. 3. DEMO VERSION CONTENTS ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ WORLDWIDE AND RUSSIAN E-COMMERCE MARKETS........................................................................... 6 TOP-30 RETAILERS BY UNIQUE WEEKLY VISITORS ………………………………………........................... 11 TOP ONLINE-RETAILERS BY MARKET SEGMENTS..................... MIXED PRODUCT RANGE.................................................................................................................... 14 ELECTRONICS & HOME APPLIANCES............................................................................................................ 20 APPAREL & FOOTWEAR......................................................................................................................... 26 KIDS’ PRODUCTS........................................................................................................................... 31 JEWELRY & WATCHES..................................................................................................................... 36 DO IT YOURSELF (DIY)........................................................................................................................... 41 FURNITURE........................................................................................................................................ 46 PERFUMES & COSMETICS...................................................................................................................... 51 56 SPORTS & OUTDOOR............................................................................................................................ HOUSEHOLD GOODS........................................................................................................................ 61 AUTO PARTS................................................................................................................................. 66 CROSS-BORDER SALES......................................................................................................................70 SUMMARY....................................................................................................................................... 74 APPENDIX: DETAILED WEEKLY TRAFFIC STATISTICS OF TOP-100 ONLINE RETAILERS FOR 26 WEEKS OF 2013…………………………........ 79 3
  4. 4. DEMO VERSION RESEARCH METHODOLOGY ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ Weekly Traffic (Unique Weekly Visitors) – average number of weekly unique visitors of an internet retailer’s website. Traffic of retail segments is estimated by top-5 companies in each segment. Online Retailers – companies which operate through their own website, catalogue or (and) call-center. Multichannel (both online and offline) – companies which operate both though the Internet and other distant channels and through traditional retail outlets (with at least 2 stores). Mixed Product Range – segment which consists of retailers that are specialized on 2 or more product categories. Cross-Border Sales— segment which consists of retailers that are specialized on shipping and reselling items from foreign marketplaces (e.g. Ebay, Amazon, Taobao) in Russia. The research is based on the analysis of 100 online retailers selected by Center of Strategic Research «Enter Vision» experts. The figures are consolidated from the largest private internet statistics databases: all the absolute values have been properly classified in order to make the data comparable and are estimated within the level of standard error of web counters. The key target of the research is to identify the major players in online retail segments. Each segment is presented by market leaders in terms of traffic with number of unique visitors over 20 thousand per week. An exception was made for the two most competitive segments — «Electronics & Home Appliances» и «Mixed Product Range», where the limit was 50 thousand unique visitors per week. The ranking includes only companies with an option of purchasing through the website. Electronics & Home Appliances Mixed Product Range Apparel & Footwear Kids’ Products Jewelry & Watches Do It Yourself (DIY) Furniture Perfumes & Cosmetics Sports & Outdoor Household Goods Auto Parts Cross-Border Sales 21 2 3 5 5 6 4 1 4 1 2 2 1 2 2 4 8 1 2 9 3 12 Multichannel retailers Online retailers 4
  5. 5. DEMO VERSION RESEARCH METHODOLOGY ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ The majority of TOP-100 has offline stores (brick and mortar outlets) or allows pick-up service. Most of companies are considered to be average-sized online shops in terms of weekly traffic. BREAKDOWN OF TOP-100 RETAILERS BY FORMAT 17% 21% 13 < 50 thousand Multichannel retailers Online retailers Online retailers with pick-up service 62% BREAKDOWN OF TOP-100 RETAILERS BY UNIQUE WEEKLY VISITORS IN 1H 2013 22 50-100 thousand 47 100-500 thousand 500 thousand – 1 mln > 1 mln 7 11 5
  6. 6. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ WORLDWIDE & RUSSIAN E-COMMERCE MARKETS FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU
  7. 7. DEMO VERSION WORLDWIDE E-COMMERCE ЦЕНТР СТРАТЕГИЧЕСКИХ E-COMMERCE MARKETS IN 2012 BY REGIONS, $ BLN ИССЛЕДОВАНИЙ 10% 17,1% DEVELOPED Average Circle size corresponds to the ecommerce sales in the region (2012) 9% Western Europe 293 8% 7% 6% 5% Brazil 11 USA 224 4% 3% China 126 4,4% Russia 13 2% 1% 0% Average DEVELOPING 0% 10% 20% 30% 40% 50% CAGR е-commerce 2012-2016, % Sources: Center of Strategic Research «Enter Vision», U.S. Census Bureau, Forrester, Morgan Stanley. Western Europe consists of the following countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the UK. 7
  8. 8. DEMO VERSION E-COMMERCE IN RUSSIA ЦЕНТР СТРАТЕГИЧЕСКИХ & FORECASTS, $ BLN FACTS ИССЛЕДОВАНИЙ 43 36 28 26 19 7 8 2010 10 11 2011 13 13 2012 15 2013F 2013П 19 2014F 2014П 23 2015F 2015П 2016F 2016П Morgan Stanley estimation Center of Strategic Research «Enter Vision» estimation InSales estimation Fast Lane Ventures estimation Sources: Center of Strategic Research «Enter Vision», Morgan Stanley, InSales, Fast Lane Ventures. Forecasts made by Fast Lane Ventures and InSales are estimated till 2015. 8
  9. 9. DEMO VERSION DIRECT INVESTMENTS ЦЕНТР СТРАТЕГИЧЕСКИХst HALF 2013 IN 1 ИССЛЕДОВАНИЙ 30 2,7% IN E-COMMERCE 1,4% 16,2% 25 19,7% 20 Online-retail Online-retail Agregators Aggregators 7 870 RUR mln Tourism Tourism B2B B2B 60,0% Soft Other Other 590 RUR mln. 15 Circle size corresponds to the volume of investments made in 1st half 2013 10 Search 470 RUR mln. 5 0 0 100 200 Games 780 RUR mln. 300 400 500 600 700 AVERAGE DEAL, RUR MLN. Source: Center of Strategic Research «Enter Vision» according to mass media, startupafisha.ru 9
  10. 10. DEMO VERSION Company Lamoda Holodilnik.ru Esky.ru Trendsbrands.ru KEY INVESTMENTS ЦЕНТР СТРАТЕГИЧЕСКИХ IN 2012 AND 1st HALF 2013 ИССЛЕДОВАНИЙ Electronics & Home appliances Investments, $ mln. Investor Online Retail segment Apparel & Footwear IN ONLINE-RETAILERS 130 Access Industries, Summit Partners, Tengelmann ~ 10-15 Media Capital Kids` Products Ru-Net Apparel & Footwear Ventech TOTAL IN 1st HALF 2013 Lamoda Apparel & Footwear Apparel & Footwear $154 mln. ~ 55-80 JP Morgan Shoptime 6 3 KupiVIP 50 Ulmart Electronics & Home Appliances KupiVIP Apparel & Footwear Accel Partners DIY Zoom Capital 30 30 Vseinstrumenti.ru 45 Svoboda Corp., Koshigi Ltd. 38 Wikimart Mixed Product Range Tiger Global Management Obuv.com Apparel & Footwear D. Kostygin, A. Meyer Sotmarket Mixed Product Range IQ One (Utinet` managing company) ~ 15-20 KupiVip Apparel & Footwear MCI Management 15,5 Mebelrama.ru 003.ru HomeMe.ru Furniture Mixed Product Range Furniture 25 10 Rocket-Internet Media-Saturn 6,5 AddVenture, ABRT, Mangrove Capital Partners 5 TOTAL IN 2012 $340 mln. Source: Center of Strategic Research «Enter Vision» according to Startupafisha.ru, Capital IQ; GP Bullhound 10
  11. 11. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ ТОP-30 INTERNET-RETAILERS FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU ТОP-30 PLAYERS MONTHLY TRAFFIC DYNAMICS (JANUARY-AUGUST 2013) TRAFFIC GROWTH RATES (JANUARY-AUGUST 2013)
  12. 12. DETAILED FIGURES p. TOP-30 ONLINE RETAILERS Online retailer ЦЕНТР MARKET LEADERS BY WEEKLY TRAFFIC, Unique СТРАТЕГИЧЕСКИХ weekly visitors, in thousand (average for a period) ИССЛЕДОВАНИЙ Average for January 2013 February 2013 March 2013 April 2013 May 2013 Segment the 1H 2013 (1-4 weeks) 1 sotmarket.ru Electronics & Home Appliances 2 wildberries.ru Apparel & Footwear 3 ozon.ru Mixed Product Range 3 4 svyaznoy.ru Electronics & Home Appliances 2 5 ulmart.ru 3 5 2 2 DEMO VERSION June 2013 July 2013 August 2013 (27-30 weeks) (10-13 weeks) (14-17 weeks) (18-22 weeks) (23-26 weeks) (5-9 weeks) 79-88 (31-35 weeks) 1 4 9 6 3 5 8 3 4 5 7 2 4 7 8 8 3 9 2 3 2 6 5 3 2 0 9 7 2 0 3 3 3 2 6 3 3 6 9 7 3 5 0 9 3 4 7 7 3 3 6 9 3 4 8 3 2 4 3 8 2 1 1 3 3 1 9 3 3 6 3 3 5 8 4 3 8 5 4 3 4 2 0 3 0 5 1 2 6 4 6 2 8 6 3 3 3 6 5 5 5 7 3 8 6 3 2 4 0 4 2 4 3 7 2 1 4 6 1 9 7 0 2 7 0 7 2 3 0 3 2 2 3 3 Electronics & Home Appliances 1 6 9 7 1 6 1 7 1 6 4 3 1 8 0 8 2 0 1 7 1 6 7 0 1 4 5 0 1 8 1 5 2 2 9 3 6 mvideo.ru Electronics & Home Appliances 1 6 9 2 1 7 7 3 1 7 4 4 1 6 9 6 1 4 8 8 1 3 4 9 2 1 7 8 1 4 5 4 1 5 5 7 7 dns-shop.ru Electronics & Home Appliances 1 5 8 0 1 7 0 2 1 6 9 8 1 6 9 4 1 5 4 2 1 4 2 0 1 4 3 5 1 4 1 1 1 4 3 3 8 lamoda.ru Apparel & Footwear 1 3 2 9 9 4 0 1 1 6 3 1 3 5 8 1 5 1 6 1 5 5 6 1 4 2 7 1 4 6 4 1 3 9 1 9 kupivip.ru Apparel & Footwear 1 2 7 1 8 6 1 1 2 5 6 2 1 4 0 1 7 3 8 1 1 8 8 4 7 1 10 wikimart.ru Mixed Product Range 1 2 4 0 1 2 4 4 1 3 9 7 1 2 8 4 1 3 1 2 1 3 2 8 8 1 6 1 0 8 9 1 0 3 5 11 eldorado.ru Electronics & Home Appliances 1 1 5 2 1 2 2 7 1 2 3 3 1 3 0 4 1 0 7 4 9 6 4 1 3 7 1 4 2 2 1 5 6 1 12 exist.ru Auto Parts 9 2 9 8 3 1 8 7 5 8 8 6 1 0 3 4 9 9 9 9 4 9 9 1 1 8 9 0 13 citilink.ru Electronics & Home Appliances 8 0 1 9 1 5 9 1 9 8 2 1 8 0 4 6 8 1 6 6 9 8 1 9 8 1 3 14 e5.ru Mixed Product Range 7 1 6 5 9 7 7 5 1 9 0 4 7 0 9 7 1 7 6 1 2 6 2 0 15 enter.ru Mixed Product Range 7 1 3 7 2 9 6 7 3 7 3 5 6 4 1 6 5 6 8 6 8 16 foto.ru Electronics & Home Appliances 6 2 8 5 9 0 5 8 3 4 3 5 6 1 8 6 8 1 17 quelle.ru Apparel & Footwear 5 3 5 7 7 0 5 2 8 4 6 9 4 8 0 4 7 6 18 utkonos.ru Mixed Product Range 5 1 8 3 0 0 2 0 5 1 5 6 2 0 1 2 6 8 19 sapato.ru 20 utinet.ru 3 471 713 743 689 504 450 514 1 4 1 4 1 4 3 6 4 1 3 6 4 7 1 6 1 0 964 847 632 Apparel & Footwear 460 309 396 574 602 477 416 568 485 Electronics & Home Appliances 456 421 406 402 460 498 551 502 705 447 456 440 350 570 448 421 499 404 441 437 497 455 361 453 426 428 469 21 sportmaster.ru Sports & Outdoor Electronics & Home Appliances 22 euroset.ru 23 pleer.ru Electronics & Home Appliances 428 428 492 500 424 369 356 508 506 24 yves-rocher.ru ПарфюмерияCosmetics Perfumes & и косметика 428 361 439 504 448 373 452 342 317 25 holodilnik.ru Electronics & Home Appliances 347 310 383 385 337 330 333 318 334 344 275 296 255 411 463 347 357 361 339 321 369 402 401 310 233 250 414 26 vseinstrumenti.ru Do It Yourself (DIY) Cross-border Retail 27 bay.ru 28 e96.ru Mixed Product Range 318 319 332 335 309 290 328 378 395 29 rutaobao.com Cross-border Retail 310 324 351 344 293 320 216 215 320 30 klubkrasoti.ru Perfumes & Cosmetics 309 314 333 379 391 275 164 158 144
  13. 13. DETAILED FIGURES p. TOP-30 ONLINE RETAILERS Online retailer 79-88 ЦЕНТР GROWTH RATES OF MARKET LEADERS BY WEEKLY TRAFFIC, Month СТРАТЕГИЧЕСКИХ over month growth DEMO VERSION ИССЛЕДОВАНИЙ June 2013 July 2013 August 2013 February 2013 March 2013 April 2013 May 2013 Segment (10-13 weeks) (14-17 weeks) (18-22 weeks) (23-26 weeks) (5-9 weeks) (27-30 weeks) (31-35 weeks) 1 sotmarket.ru Electronics & Home Appliances 2 wildberries.ru Apparel & Footwear 3 ozon.ru Mixed Product Range 4 svyaznoy.ru Electronics & Home Appliances - 3 7 , 8 % 1 , 4 % - 1 2 , 0 % - 8 , 2 % 3 7 , 4 % - 1 4 , 9 % - 3 , 1 % 5 ulmart.ru Electronics & Home Appliances 1 , 6 % 1 0 , 0 % 1 1 , 5 % - 1 7 , 2 % - 1 3 , 2 % 2 5 , 2 % 2 6 , 3 % 6 mvideo.ru Electronics & Home Appliances - 1 , 6 % - 2 , 7 % - 1 2 , 3 % - 9 , 4 % 6 1 , 4 % - 3 3 , 2 % 7 , 1 % 7 dns-shop.ru Electronics & Home Appliances - 0 , 2 % - 0 , 3 % - 8 , 9 % - 7 , 9 % 1 , 1 % - 1 , 7 % 1 , 6 % 8 lamoda.ru Apparel & Footwear 2 3 , 7 % 1 6 , 7 % 1 1 , 6 % 2 , 7 % - 8 , 3 % 2 , 5 % - 4 , 9 % 9 kupivip.ru Apparel & Footwear 4 5 , 9 % 7 0 , 4 % - 1 8 , 8 % - 3 1 , 6 % - 6 0 , 4 % - 1 2 , 0 % - 0 , 3 % 10 wikimart.ru Mixed Product Range 11 eldorado.ru Electronics & Home Appliances 0 , 5 % 5 , 8 % - 1 7 , 7 % - 1 0 , 2 % 1 8 , 0 % 2 5 , 0 % 9 , 8 % 12 exist.ru Auto Parts 5 , 3 % 1 , 3 % 1 6 , 8 % - 3 , 4 % - 5 , 1 % - 3 , 9 % - 2 , 4 % 13 citilink.ru Electronics & Home Appliances 14 e5.ru Mixed Product Range 25,8% 15 enter.ru Mixed Product Range 16 foto.ru Electronics & Home Appliances 17 quelle.ru 1 3 9 , 6 % 2 7 , 6 % 4 , 7 % - 1 8 , 1 % - 3 2 , 4 % - 2 0 , 9 % - 3 , 1 % 1 3 , 3 % - 5 , 1 % - 0 , 9 % - 3 , 1 % 3 , 4 % - 3 0 , 0 % - 1 3 , 3 % 6,6% 12,3% 0 , 5 % 7,5% -8,2% - 1 0 , 7 % -11,3% 2,2% - 2 , 1 % -10,8% 1,2% - 1 5 , 2 % -13,3% -38,6% - 1 , 8 % 8,2% 33,5% 2 2 , 5 % 17,5% -5,0% - 0 , 8 % 20,3% -21,6% 1,3% -14,8% 1,3% 4,5% -7,7% 9,3% -12,8% 2,3% 32,3% 65,5% 12,1% 4,1% -7,2% -14,5% Apparel & Footwear -10,7% 14,3% 49,7% -12,1% -25,5% -52,6% - 1 , 1 % - 2 5 , 4 % 4 2 , 1 % 1 0 , 2 % - 3 1 , 4 % - 1 1 , 3 % 2 , 3 % - 0 , 6 % 18 utkonos.ru Mixed Product Range 19 sapato.ru Apparel & Footwear 2 8 , 3 % 4 4 , 9 % 5 , 0 % - 2 0 , 7 % - 1 2 , 8 % 3 6 , 3 % 20 utinet.ru Electronics & Home Appliances - 3 , 6 % - 1 , 0 % 1 4 , 4 % 8 , 2 % 1 0 , 7 % - 8 , 9 % 4 0 , 3 % - 3 , 5 % - 2 0 , 6 % 6 3 , 1 % - 2 1 , 4 % - 6 , 0 % 1 8 , 4 % - 1 8 , 9 % 1 3 , 8 % - 8 , 4 % - 2 0 , 6 % 2 5 , 4 % - 6 , 0 % 0 , 6 % 9 , 5 % 1 5 , 1 % 1 , 5 % - 1 5 , 2 % - 1 2 , 8 % - 3 , 6 % 4 2 , 5 % - 0 , 3 % 2 1 , 6 % 1 4 , 7 % - 1 1 , 0 % - 1 6 , 8 % 2 1 , 1 % - 2 4 , 3 % - 7 , 4 % 2 3 , 9 % 0 , 4 % - 1 2 , 6 % - 1 , 9 % 0 , 8 % - 4 , 4 % 5 , 2 % 7 , 4 % - 1 3 , 7 % 6 0 , 8 % 1 2 , 8 % - 2 5 , 2 % 3 , 0 % 1 , 1 % 1 5 , 1 % 8 , 8 % - 0 , 2 % - 2 2 , 5 % - 2 4 , 9 % 7 , 1 % 6 5 , 6 % 21 sportmaster.ru Sports & Outdoor Electronics & Home Appliances 22 euroset.ru 23 pleer.ru Electronics & Home Appliances 24 yves-rocher.ru ПарфюмерияCosmetics Perfumes & и косметика 25 holodilnik.ru Electronics & Home Appliances 26 vseinstrumenti.ru Do It Yourself (DIY) Cross-border Retail 27 bay.ru -31,5% -24,1% 28,7% 33,7% - 1 4 , 5 % 28 e96.ru Mixed Product Range 4 , 0 % 0 , 9 % - 7 , 7 % - 5 , 9 % 1 2 , 8 % 1 5 , 3 % 4 , 5 % 29 rutaobao.com Cross-border Retail 8 , 5 % - 2 , 1 % - 1 4 , 6 % 9 , 1 % - 3 2 , 6 % - 0 , 3 % 4 8 , 8 % 30 klubkrasoti.ru Perfumes & Cosmetics 6 , 1 % 1 3 , 7 % 3 , 1 % - 2 9 , 6 % - 4 0 , 3 % - 3 , 7 % - 9 , 1 %
  14. 14. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS MIXED PRODUCT RANGE MIXED PRODUCT RANGE TRAFFIC SEASONALITY TOP INTERNET RETAILERS TRAFFIC DYNAMICS AVERAGE TIME ON SITE AVERAGE PAGEVIEWS PER VISITOR E96.ru Ozon.ru Enter.ru Wikimart.ru E5.ru and others
  15. 15. DEMO VERSION MIXED PRODUCT RANGE ЦЕНТР TRAFFIC SEASONALITY * СТРАТЕГИЧЕСКИХ weekly visitors in thousand (average among selected companies) Unique ИССЛЕДОВАНИЙ PEAK PERIOD 709 *** *** *** DROPDOWN PERIOD *** Average = *** *** *** *** *** Week number 1 2 3 JANUARY 4 5 6 7 FEBRUARY 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 MARCH APRIL MAY JUNE JULY AUGUST * Chart shows average number of unique weekly visitors (in thousand) for 15 retailers, operating in the «Mixed product range» segment: Ozon.ru, Wikimart.ru, Enter.ru, E5.ru, E96.ru, My-shop.ru, Utkonos.ru, Komus.ru, Dostavka.ru, Techport.ru, 003.ru, Vasko.ru, Top-shop.ru, Newmans.ru, Mallstreet.ru and corresponds to the seasonality in this market segment. 15
  16. 16. DETAILED FIGURES p. MIXED PRODUCT RANGE ЦЕНТР TOP COMPANIES BY AVERAGE WEEKLY TRAFFIC, СТРАТЕГИЧЕСКИХ weekly visitors in thousand (average for a period) Unique ИССЛЕДОВАНИЙ Online retailer 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Average for the 1H 2013 January 2013 February 2013 March 2013 April 2013 (1-4 weeks) (5-9 weeks) May 2013 (10-13 weeks) (14-17 weeks) June 2013 (18-22 weeks) (23-26 weeks) July 2013 79-88 DEMO VERSION August 2013 (27-30 weeks) (31-35 weeks) Ozon.ru 3 3 1 9 3 3 6 3 3 5 8 4 3 8 5 4 3 4 2 0 3 0 5 1 2 6 4 6 2 8 6 3 3 3 6 5 Wikimart.ru 1 2 4 0 1 2 4 4 1 3 9 7 1 2 8 4 1 3 1 2 1 3 2 8 8 1 6 1 0 8 9 e5.ru 7 1 6 5 9 7 7 5 1 9 0 4 7 0 9 7 1 7 6 1 2 6 2 0 7 1 3 7 2 9 6 7 3 7 3 5 6 4 1 6 5 6 8 6 8 1 4 3 6 1 6 1 0 utkonos.ru 5 1 8 9 6 4 8 4 7 6 3 2 3 0 0 2 0 5 1 5 6 2 0 1 2 6 8 E96.ru 3 1 8 3 1 9 3 3 2 3 3 5 3 0 9 2 9 0 3 2 8 3 7 8 3 9 5 my-shop.ru 2 5 5 225 279 2 7 6 2 7 2 2 5 7 2 1 4 1 7 6 2 4 1 komus.ru 2 3 2 204 299 2 5 7 2 3 6 1 9 0 2 0 3 2 6 0 3 8 6 newmans.ru 2 2 8 223 242 2 3 9 2 5 3 2 3 8 1 7 0 1 7 6 1 9 4 top-shop.ru 2 2 8 2 5 2 2 4 8 2 4 5 2 0 8 1 8 6 2 3 7 2 4 1 2 5 7 dostavka.ru 2 2 2 3 0 8 2 4 1 2 2 1 1 9 5 1 7 4 2 0 3 2 2 6 2 2 4 003.ru 1 8 5 2 2 7 2 3 2 2 3 8 1 8 2 1 2 2 1 1 6 1 3 7 1 6 5 Techport.ru 1 5 4 1 3 6 1 4 6 1 5 9 1 6 6 1 5 6 1 6 5 1 8 6 1 9 3 vasko.ru 1 4 0 1 5 8 1 5 3 1 5 6 1 3 5 1 1 8 1 1 9 1 2 8 1 2 3 4 9 5 3 5 5 5 5 4 6 4 2 4 1 4 2 *** 6 4 7 Enter.ru **:** 1 0 3 5 4 0 mallstreet.ru 9 4:54 Average time on site in August 2013, min. Average pageviews per visitor in August 2013 16
  17. 17. DETAILED FIGURES p. MIXED PRODUCT RANGE ЦЕНТР TOP COMPANIES BY AVERAGE WEEKLY TRAFFIC, СТРАТЕГИЧЕСКИХ weekly visitors in thousand Unique ИССЛЕДОВАНИЙ *** *** 79-88 DEMO VERSION Ozon.ru ***.ru Wikimart.ru ***.ru e5.ru ***.ru Enter.ru ***.ru utkonos.ru ***.ru *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** Week number 1 2 3 JANUARY 4 *** *** *** 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 *** *** 5 6 7 FEBRUARY 8 9 MARCH APRIL MAY JUNE JULY AUGUST 17
  18. 18. DETAILED FIGURES p. MIXED PRODUCT RANGE 79-88 ЦЕНТР TOP COMPANIES BY AVERAGE WEEKLY TRAFFIC, DEMO VERSION СТРАТЕГИЧЕСКИХ weekly visitors in thousand Unique E96.ru ***.ru ИССЛЕДОВАНИЙ ***.ru my-shop.ru ***.ru ***.ru komus.ru ***.ru *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** *** Week number 1 2 3 JANUARY 4 5 6 7 FEBRUARY 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 MARCH APRIL MAY JUNE JULY AUGUST 18
  19. 19. DEMO VERSION MIXED PRODUCT RANGE ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ SUMMARY TOP COMPANIES BY TRAFFIC AND THEIR GROWTH IN 2Q 2013* ***.ru ***.ru ***.ru ***.ru ***.ru Online retailer Company Online shop launch date *** thousands *** thousands *** thousands *** thousands *** thousands Revenue (2012), Excl. VAT -16% -11% -9% +1% -73% Format ***.ru *** 1998 *** RUR bln. Online Retailer (with pick-up service) ***.ru *** 2009 *** RUR bln. Online Retailer (with pick-up service) ***.ru *** 2012 *** RUR bln. Online Retailer (with pick-up service) ***.ru *** 2011 *** RUR bln.*** Multichannel retailer ***.ru *** 2000 *** RUR bln. *** Service level according to Yandex.Market ** Online retailer * Sorted by average number of unique weekly visitors in 1H 2013. Percentage change shows traffic growth in 2Q 2013 to 1Q 2013. ** According to Yandex.market (www.market.yandex.ru). By 2 September 2013. *** Total company revenue (including online and offline sales). 19
  20. 20. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS ELECTRONICS & HOME APPLIANCES ELECTRONICS & HOME APPLIANCES TRAFFIC SEASONALITY TOP INTERNET RETAILERS TRAFFIC DYNAMICS AVERAGE TIME ON SITE FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU AVERAGE PAGEVIEWS PER VISITOR Utinet.ru Svyaznoy.ru Ulmart.ru Mvideo.ru Dns-shop.ru and others
  21. 21. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS APPAREL & FOOTWEAR APPAREL & FOOTWEAR TRAFFIC SEASONALITY TOP INTERNET RETAILERS TRAFFIC DYNAMICS AVERAGE TIME ON SITE AVERAGE PAGEVIEWS PER VISITOR FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU Wildberries.ru Lamoda.ru Kupivip.ru Quelle.ru Sapato.ru and others
  22. 22. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS KIDS` PRODUCTS KIDS` PRODUCTS TRAFFIC SEASONALITY TOP INTERNET RETAILERS TRAFFIC DYNAMICS AVERAGE TIME ON SITE AVERAGE PAGEVIEWS PER VISITOR FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU Akusherstvo.ru Detmir.ru Mytoys.ru Esky.ru Baby-country.ru and others
  23. 23. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS JEWELRY & WATCHES JEWELRY & WATCHES TRAFFIC SEASONALITY TOP INTERNET RETAILERS TRAFFIC DYNAMICS AVERAGE TIME ON SITE AVERAGE PAGEVIEWS PER VISITOR FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU Alltime.ru Bestwatch.ru Love-sl.ru Magicgold.ru Miuz.ru and others
  24. 24. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS DO IT YOURSELF (DIY) DO IT YOURSELF (DIY) TRAFFIC SEASONALITY TOP INTERNET RETAILERS TRAFFIC DYNAMICS AVERAGE TIME ON SITE AVERAGE PAGEVIEWS PER VISITOR FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU Kuvalda.ru Toool.ru Metrika.ru Vseinstrumenti.ru 220-volt.ru and others
  25. 25. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS FURNITURE FURNITURE TRAFFIC SEASONALITY TOP INTERNET RETAILERS TRAFFIC DYNAMICS AVERAGE TIME ON SITE AVERAGE PAGEVIEWS PER VISITOR FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU Shatura.com Stolplit.ru Askona.ru Homeme.ru Divano.ru and others
  26. 26. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS PERFUMES & COSMETICS PERFUMES & COSMETICS TRAFFIC SEASONALITY TOP INTERNET RETAILERS TRAFFIC DYNAMICS AVERAGE TIME ON SITE AVERAGE PAGEVIEWS PER VISITOR FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU Yves-rocher.ru Klubkrasoti.ru Etoya.ru Letu.ru Shop.rivegauche.ru
  27. 27. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS SPORTS & OUTDOOR SPORTS & OUTDOOR TRAFFIC SEASONALITY TOP INTERNET RETAILERS TRAFFIC DYNAMICS AVERAGE TIME ON SITE AVERAGE PAGEVIEWS PER VISITOR FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU Sportmaster.ru Heverest.ru Trial-sport.ru Kant.ru Alpindustria.ru
  28. 28. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS HOUSEHOLD GOODS HOUSEHOLD GOODS TRAFFIC SEASONALITY TOP INTERNET RETAILERS TRAFFIC DYNAMICS AVERAGE TIME ON SITE AVERAGE PAGEVIEWS PER VISITOR FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU Domosti.ru Mrdom.ru Yuterra.ru Redcube.ru
  29. 29. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS AUTO PARTS AUTO PARTS TRAFFIC SEASONALITY TOP INTERNET RETAILERS TRAFFIC DYNAMICS AVERAGE TIME ON SITE AVERAGE PAGEVIEWS PER VISITOR FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU Exist.ru Emex.ru 4tochki.ru
  30. 30. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS CROSS-BORDER SALES CROSS-BORDER SALES TRAFFIC SEASONALITY TOP INTERNET RETAILERS TRAFFIC DYNAMICS AVERAGE TIME ON SITE AVERAGE PAGEVIEWS PER VISITOR FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU Bay.ru Rutaobao.com
  31. 31. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ TOP INTERNET RETAILERS BY MARKET SEGMENTS SUMMARY FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU
  32. 32. DEMO VERSION RUSSIAN ONLINE-RETAIL ЦЕНТР СТРАТЕГИЧЕСКИХ WEBSITE TRAFFIC GROWTH BY SEGMENTS IN 2Q 2013 TO 1Q 2013 * ИССЛЕДОВАНИЙ Average in 2Q = -4,8% 2 500 Home Appliances & Electronics DEVELOPED 2 000 Apparel & Footwear Mixed product range 1 000 Average in 2Q = 553 400 Auto Parts DEVELOPING 300 Perfumes & Cosmetics Furniture Jewelry & Watches -45% -35% 200 Kids’ Products Sports & Outdoor Do It Yourself (DIY) 100 Household Goods -25% -15% -5% 5% 15% 25% 35% 45% GROWTH RATE OF AVERAGE UNIQUE WEEKLY VISITORS 2Q TO 1Q 2013, % * Traffic of retail segments is estimated by top-5 companies in each segment in 1 half 2013 (except «Auto Parts» - top-3 companies are taken: Exist.ru, 4tochki.ru, Emex.ru, and «Household Goods» - companies Mrdom.ru, Redcube.ru, Yuterra.ru, Domosti.ru) 32
  33. 33. DEMO VERSION TOP-100 COMPANIES SERVICE LEVEL ЦЕНТР СТРАТЕГИЧЕСКИХ ACCORDING TO YANDEX.MARKET STARS * ИССЛЕДОВАНИЙ RETAIL SEGMENT AVERAGE NUMBER OF STARS ON YANDEX.MARKET (OUT OF 5) Sports & Outdoor 4,3 Kids` Products 4,0 Akusherstvo.ru, Esky.ru, Elefantenok.ru Do It Yourself (DIY) 4,0 Vseinstumenti.ru, Toool.ru, Petrovichstd.ru Auto Parts 3,5 w – Mixed Product Range 3,4 w Komus.ru, Newmans.ru Electronics & Home Appliances 3,4 w Holodilnik.ru, Notik.ru Household Goods 3,3 w – Jewelry & Watches 3,3 w Alltime.ru Apparel & Footwear 3,2 w Wildberries.ru Perfumes & Cosmetics 3,0 Furniture 2,6 w ONLINE RETAILERS WITH 5 STARS Kant.ru NOT PRESENTED ON YANDEX.MARKET 13 13 37 8 – w – 8 21 * According to Yandex.market (www.market.yandex.ru). By 2 September 2013 33
  34. 34. SUMMARY DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ SEGMENTS TOP ИССЛЕДОВАНИЙ DO IT YOURSELF (DIY) SPORTS & OUTDOOR ELECTRONICS & HOME APPLIANCES KIDS` GOODS & DO IT YOURSELF (DIY) LEADER BY GROWTH RATE  40% traffic growth rate in 2Q 2013  7 online shops in TOP-100  1 leader in TOP-30 LEADER BY TRAFFIC  > 700 thousand unique weekly visitors in 1H 2013  24 online shops in TOP-100  12 leaders in TOP-30 LEADER BY SERVICE LEVEL  4,3 stars on Yandex.Market*  1 online shop with maximum ranking on Yandex.Market* LEADERS BY NUMBER OF STARS  4 stars on Yandex.Market*  6 online shops with maximum ranking on Yandex.Market* * According to Yandex.market (www.market.yandex.ru). By 2 September 2013 34
  35. 35. DEMO VERSION SUMMARY ЦЕНТР СТРАТЕГИЧЕСКИХ TRAFFIC SEASONALITY ИССЛЕДОВАНИЙ ELECTRONICS & HOME APPLIANCES MIXED PRODUCT RANGE JEWELRY & WATCHES PERFUMES & COSMETICS HOUSEHOLD GOODS PEAK PERIOD APPAREL & FOOTWEAR SPORTS & OUTDOOR AUTO PARTS JANUARY DROPDOWN PERIOD CROSS-BORDER RETAIL KIDS` GOODS FURNITURE FEBRUARY DO IT YOURSELF (DIY) AUTOPARTS MARCH APRIL MAY DO IT YOURSELF (DIY) JUNE JULY AUGUST APPAREL & FOOTWEAR PERFUMES & COSMETICS SPORTS & OUTDOOR FURNITURE HOUSEHOLD GOODS CROSS-BORDER RETAIL ELECTRONICS & HOME APPLIANCES MIXED PRODUCT RANGE KIDS` GOODS JEWELRY & WATCHES 35
  36. 36. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ APPENDIX: DETAILED WEEKLY TRAFFIC STATISTICS OF TOP-100 INTERNET RETAILERS FOR 26 WEEKS 2013 FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU
  37. 37. DEMO VERSION TOP-100 INTERNET RETAILERS ЦЕНТР UNIQUE WEEKLY VISITORS FOR 1-13 WEEKS (01.01.2013 – 31.03.2013) СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ Company sotmarket.ru 1 *** wildberries.ru 2 *** ozon.ru 3 *** 4 svyaznoy.ru 5 ulmart.ru 6 mvideo.ru 7 lamoda.ru 8 dns-shop.ru 9 wikimart.ru 10 kupivip.ru 11 eldorado.ru 12 exist.ru 13 enter.ru 14 citilink.ru 15 e5.ru 16 quelle.ru 17 foto.ru 18 utinet.ru 19 sapato.ru 20 sportmaster.ru 21 yves-rocher.ru 22 euroset.ru 23 vseinstrumenti.ru 24 butik.ru 25 pleer.ru Segment Electronics & Home Appliances Average Average in 1Q in 2Q *** *** 1 2 *** 9 6 0 *** 3 *** 4 *** 5 *** 6 *** 7 *** 8 *** 9 *** 10 *** 11 *** 12 *** 13 *** 3 2 4 5 3 7 9 8 1 4 8 3 1 6 7 5 1 8 6 4 3 7 2 1 3 5 5 6 3 8 0 4 2 9 4 5 3 8 8 9 4 2 3 7 4 3 5 7 4 9 5 3 4 7 4 0 Apparel & Footwear 3 5 0 5 3 4 3 7 3 0 2 4 3 1 6 6 3 1 5 9 3 7 0 1 3 6 9 7 3 7 1 8 3 5 0 2 3 9 3 3 3 6 3 3 3 7 5 9 3 5 5 1 3 4 6 7 3 2 5 8 Mixed Product Range 3 5 9 9 3 0 4 0 2 8 5 6 3 7 2 4 3 3 4 6 3 5 2 7 3 6 6 7 3 6 1 7 3 3 0 8 3 2 6 9 4 0 5 7 3 9 8 0 3 9 8 0 3 5 3 4 3 9 2 1 Electronics & Home Appliances 2 8 6 3 2 2 5 1 2 8 5 5 4 6 5 1 4 2 9 9 3 6 4 7 2 6 3 1 2 0 2 7 2 1 4 3 2 5 2 6 2 6 9 4 2 9 1 2 2 9 5 3 1 9 6 8 1 9 1 6 Electronics & Home Appliances 1 6 8 6 1 7 0 9 1 5 7 6 1 5 4 3 1 7 9 0 1 5 5 9 1 5 9 9 1 6 1 0 1 7 6 0 1 6 1 4 1 6 3 4 1 5 6 7 1 7 3 5 2 0 2 5 1 9 0 6 1 7 6 6 1 7 7 9 1 Electronics & Home Appliances 1 7 3 8 1 6 4 7 Apparel & Footwear 1 1 5 4 1 5 0 4 Electronics & Home Appliances 1 6 9 8 1 4 6 2 8 5 8 1 5 6 8 1 1 Mixed Product Range 1 3 1 5 1 1 6 5 8 7 1 Apparel & Footwear 1 4 0 6 1 1 3 7 7 2 0 Electronics & Home Appliances 1 2 5 3 1 0 5 1 1 1 6 8 7 3 2 1 2 9 9 1 8 3 7 1 3 5 6 7 6 6 1 7 7 9 1 8 2 2 1 6 6 0 1 6 9 0 1 7 4 5 1 8 0 1 1 8 6 0 1 7 1 0 1 6 2 2 1 5 9 3 9 3 9 9 5 0 1 0 1 4 1 1 7 3 1 2 4 8 1 0 2 9 1 0 6 4 1 3 0 1 1 2 0 0 1 1 5 7 1 5 5 3 1 5 2 0 7 8 7 1 7 1 9 1 7 0 2 1 6 8 9 1 6 7 8 1 6 7 8 1 7 4 4 1 7 3 9 1 7 2 3 1 6 5 0 1 6 6 2 3 8 2 1 1 2 2 4 1 4 2 4 1 4 1 6 1 2 3 0 1 1 5 9 1 2 9 7 1 8 8 5 1 5 9 5 1 2 3 4 1 1 7 6 1 1 2 9 9 6 0 9 2 6 1 0 9 2 1 0 6 9 1 3 0 3 1 1 6 2 1 6 5 4 2 1 6 0 2 2 5 0 2 2 8 3 1 8 6 6 1 6 0 1 2 0 9 1 1 6 5 1 1 5 6 1 2 7 1 1 3 6 2 1 5 0 9 1 3 2 8 1 2 0 3 1 1 7 6 Auto Parts 8 6 5 9 9 4 7 9 8 7 9 8 8 7 5 8 5 2 8 5 3 8 5 5 8 8 0 8 9 4 8 9 2 9 1 0 8 4 3 9 1 9 8 7 1 Mixed Product Range 7 0 9 7 1 6 5 4 3 6 8 3 7 2 3 9 6 7 8 2 8 5 5 2 6 2 7 6 7 5 6 8 2 7 0 2 6 0 1 7 8 2 8 5 6 Electronics & Home Appliances 8 8 8 7 1 5 8 5 4 9 1 2 9 3 4 9 5 8 Mixed Product Range 7 5 1 6 8 2 2 6 8 6 3 5 7 4 0 7 4 6 1 0 0 7 8 6 4 8 2 8 9 6 1 9 3 6 7 0 7 7 1 3 6 4 8 7 5 9 9 2 9 8 3 7 1 7 5 3 8 1 2 8 8 3 2 3 0 7 9 2 7 7 3 8 2 0 Apparel & Footwear 4 8 6 5 8 4 3 4 6 4 9 3 5 7 4 6 0 2 5 1 2 5 2 7 4 4 0 3 5 0 4 2 1 5 6 7 4 1 4 4 6 7 6 0 9 Electronics & Home Appliances 7 1 7 5 3 9 6 4 3 7 6 7 7 2 4 7 1 9 7 5 8 6 7 1 7 6 4 7 3 6 7 8 5 7 6 9 6 7 2 7 0 0 6 1 6 Electronics & Home Appliances 4 1 0 5 0 3 4 1 9 4 5 0 3 9 8 4 1 8 4 1 1 4 4 6 3 8 7 4 0 5 3 8 2 3 5 0 3 8 7 3 8 6 4 8 6 Apparel & Footwear 4 2 4 4 9 7 2 4 5 3 4 9 2 1 2 4 2 8 3 7 7 3 6 5 3 9 1 4 1 7 4 2 9 5 2 0 4 2 5 6 4 5 7 0 4 Spoorts & Outdoor 4 1 7 4 7 7 2 1 5 5 7 0 5 9 1 4 4 8 4 4 8 3 6 2 4 8 6 4 5 5 4 5 0 3 7 4 3 1 9 3 4 2 3 6 3 Perfumes & Cosmetics 4 3 5 4 2 0 2 8 5 3 4 1 3 9 1 4 2 7 3 9 5 4 6 8 3 2 0 3 9 4 6 1 8 3 8 2 4 6 4 6 0 9 5 5 9 Electronics & Home Appliances 4 6 5 4 1 6 2 2 5 5 0 6 5 3 6 4 7 9 4 1 6 4 6 1 4 5 2 5 8 8 5 6 7 5 2 1 4 1 6 5 3 1 3 5 3 Do It Yourself (DIY) 2 7 7 4 1 1 2 2 1 3 0 3 2 7 6 3 0 1 2 8 8 3 0 4 2 6 8 2 9 0 3 2 8 2 1 3 2 9 8 2 1 9 2 9 1 Apparel & Footwear 1 7 4 3 9 9 1 8 2 1 4 6 1 1 2 2 1 8 1 1 9 1 5 4 1 5 1 1 5 4 1 6 6 1 4 1 2 0 0 2 6 2 2 5 2 Electronics & Home Appliances 4 7 5 3 8 2 3 1 1 3 9 9 5 1 5 4 8 5 5 1 0 4 1 1 4 7 1 5 1 9 5 5 0 5 8 0 4 8 5 4 5 5 4 7 9 80
  38. 38. DEMO VERSION ЦЕНТР СТРАТЕГИЧЕСКИХ ИССЛЕДОВАНИЙ МЫ ДАРИМ ВРЕМЯ ДЛЯ НАСТОЯЩЕГО. ЧЕСТНО. С ЛЮБОВЬЮ. КАК ДЛЯ СЕБЯ. «Top-100 online retailers: traffic dynamics for the 1st half 2013 + July & August». Demo version. Electronic publication by Enter.ru Editorial office: 11/10 Ordjonikidze street. Managing editor: Kolotenko Andrei Vladimirovich. Authors: Center of Strategic Research «Enter Vision». Release date: 17.09.2013. Certificate of mass media registration: Эл. №ФС77-48467, date of issue: 06.02.2012. Issued by Federal Service for Supervision in the Sphere of Telecom, Information Technologies and Mass Communications. This research was conducted by «Enter» LLC exclusively for the purpose of informing and designed for private use. Any copying and utilization of materials of this research is welcomed and allowed without written consent upon condition of mentioning Center of Strategic Research «Enter Vision» (CSR Enter Vision, Enter Vision) as a source. All the information presented in this research is collected from publicly available sources. Editorial staff took all possible measures to ensure accuracy and actuality of information provided in this research. The research is distributed for free. Age category 18+. Editorial staff do not incur liabilities in case of any economic losses and damages resulted from utilization of materials of this research by third parties. Any additional information can be provided on demand. All trademarks belong to their rights holders and used according to legislation of Russian Federation. Copyright © ООО «Энтер» FULL REPORT CONSISTS OF 88 PAGES. TO PURCHASE IT, MAIL TO US: RESEARCH@ENTER.RU

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