Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Extra Credit: An Eye Tracking
  Study of Credit Card Websites




GreenBook.org shares market research articles, white pap...
·
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
An Eye Tracking study of Credit Card Websites
Upcoming SlideShare
Loading in …5
×

An Eye Tracking study of Credit Card Websites

1,431 views

Published on

This study by Catalyst Group takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com. The goal was to gain some understanding of what company makes it easiest (and most difficult) for users to complete the crucial task of “applying for a new credit card”. The study was structured to gather and compare eye tracking data during task completion relating to several metrics.

Published in: Economy & Finance
  • Be the first to comment

  • Be the first to like this

An Eye Tracking study of Credit Card Websites

  1. 1. Extra Credit: An Eye Tracking Study of Credit Card Websites GreenBook.org shares market research articles, white papers, case studies and presentations published by market research companies. Follow us @ResearchShare.
  2. 2. ·

×