Wine Market in China 2011October 2011
Executive Summary               China is home to a acres of vineyards which is spread across the country  Market       Con...
•Market Overview•Distribution Channel•Foreign Trade•Australian Wine Imports•Drivers & Challenges•Trends•Government Regulat...
Wine consumption in China has grown at a phenomenal rate and it is dominated by domestic wine Market Overview             ...
Drivers & Challenges – Summary                                                             Challenges                     ...
Trends - Summary                           Imported wines becoming                             popular in tier 2 cities   ...
Multiple foreign brands are sold in China along with domestic brands Competition - Overview                               ...
Thank you for the attentionThe Wines Market - China report is a part of Netscribes’ part of Consumer Goods SeriesIndustry ...
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Wine Market in China 2011 - sample

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The market for wines in China has been traditional however; the Chinese consumer groups are now becoming more acceptable towards international and premium brands that are available in the market. Although, the preference of consumption is towards red wines but other varieties like white, sparkling and rose wines are also finding space.

The report begins with a snapshot about the wine market in China. The section outlines the wine consumption and per capita consumption of wine in China in terms of volume (mn litre) for a period of seven years from 2003 to 2009. It also provides the market structure of the wine industry with regard to the share of domestic and imported wine brands. The market overview section also provides information showing the growth rate of wine categories in volume and retail value terms between 2003 and 2009. The wine categories illustrated here include still red wine, sparkling wine, still white wine, still rose wine. This chapter of the report also provides an overview about the various wine categories consumed in China.

An in-depth analysis of the market reveals the distribution channel for domestic and foreign wine brands. This section of the report explains the distribution structure involving sales branches, regional distributors and sub distributors for domestic wine. The imported wine is distributed to the end consumer through a comprehensive channel. This is followed by a chapter on the foreign trade of wine in China. The country imports and exports this alcoholic beverage. The report provides import and export data both in terms of value and volume. It also shows the major countries to which China exports and from where China imports. The report explains the importation procedure of wine. This section also provides a snapshot about the bottled wine exports and bulk wine exports. China is generating huge market demand for Australian wine brands. The report thus, provide a brief overview of the Australian wine market highlighting the volume and value of Australian wine exports to China, pricing of Australian wine brands in different countries with a highlight on China.

An analysis of the factors driving the wine demand in China are rising income levels, strong distribution network, changing consumer lifestyles and good wines distributed as gifts. Major challenges faced by the market players are also analyzed which include high import duty, presence of fake wines, competition from other alcoholic beverages, price sensitivity.

The report also delves into various government regulations and policies governing and controlling the operations of the players in the Chinese online advertisement market.
The wine industry is witnessing emerging trends that are marking the market. The key trends identified are imported wines becoming popular in tier 2 cities, other industries foraying into this domain, joint ventures and collaborations.

The report contains a brief analysis about the competitive landscape of the

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Wine Market in China 2011 - sample

  1. 1. Wine Market in China 2011October 2011
  2. 2. Executive Summary China is home to a acres of vineyards which is spread across the country Market Consumption of wine in China is seen as fashionable, sophisticated and worldly The market has witnessed a growth of b% in its consumption between 20-- and 20-- Drivers: Challenges: Rising income levels High Import Duty Drivers & LE Strong distribution network Presence of fake winesChallenges Changing Consumer Lifestyles Competition from other alcoholic beverages MP Good wines distributed as gifts Price Sensitivity Trends A Imported wines becoming popular in tier 2 cities S Other industries making a foray into this domain Joint Ventures and Collaborations Both international and domestic brands operate in the wine market in China The domestic brands dominate the market though Key PlayersCompetition Player 6 Player 1 Player 2 Player 3 Player 4 Player 5 WINE MARKET IN CHINA 2011.PPT 2
  3. 3. •Market Overview•Distribution Channel•Foreign Trade•Australian Wine Imports•Drivers & Challenges•Trends•Government Regulations•Competition WINE MARKET IN CHINA 2011.PPT 3
  4. 4. Wine consumption in China has grown at a phenomenal rate and it is dominated by domestic wine Market Overview Wine Consumption • China is home to a acres of vineyards which is spread Mn ltr across the country • Consumption of wine in China is seen as fashionable, 1,500 sophisticated and worldly B% k 1,000 LE • Primarily, wine is mostly consumed by people in the i j income group of mid to high g h 500 e f MP • Consumers in the age group of c-d years are wine drinkers 0 20-- 20-- 20-- 20-- 20-- 20-- 20-- Market Structure SA Per Capita Consumption ltr 8% Wine 1 s 9% 0.8 L% Wine 2 q r Wine 3 0.6 o p 0.4 n m 83% 0.2 0.0 20-- 20-- 20-- 20-- 20-- 20-- 20--Source: WINE MARKET IN CHINA 2011.PPT 4
  5. 5. Drivers & Challenges – Summary Challenges High Import Duty Drivers Presence of fake wines Rising income levels Competition from other alcoholic beverages Strong distribution network Price Sensitivity Changing Consumer Lifestyles Good wines distributed as gifts WINE MARKET IN CHINA 2011.PPT 5
  6. 6. Trends - Summary Imported wines becoming popular in tier 2 cities Key Trends Joint Ventures and Other industries making a Collaborations foray into this domain WINE MARKET IN CHINA 2011.PPT 6
  7. 7. Multiple foreign brands are sold in China along with domestic brands Competition - Overview Rank of top 15 Imported Wine Brands• Leading two domestic brands, Brand 1 and Brand2, perform well in both the national and Brands Sales (‘000 9L Origin regional category cases)• Owing to a diversified product portfolio of wines Brand 1 ab Country 1 LE at various price points and a wide supply chain, Brand 2 ac Country 2 Brand 1 is a leading a player in Chinas wine P Brand 3 ad Country 3 industry Brand 4 ae Country 4 Key Domestic Wine Brands in China SAM Brand 5 Brand 6 Brand 7 af ag ah Country 5 Country 6 Country 7 Brand 8 ai Country 8 Brand 9 aj Country 9 Brand 1 Jilian Tonghua 21% Brand 10 ak Country 10 Brand 3 Brand 2 44% Brand 4 Brand 5 Brand 11 al Country 1 19% Brand 12 am Country 1 4% Brand 13 an Country 2 4% 8% Brand 14 ao Country 3 Brand 15 ap Country 3Source: WINE MARKET IN CHINA 2011.PPT 7
  8. 8. Thank you for the attentionThe Wines Market - China report is a part of Netscribes’ part of Consumer Goods SeriesIndustry Series.For more detailed information or customized research requirements please contact:Gagan Uppal Jitendra PunjabiPhone: +91 22 4098 7530 Phone: +91 33 4064 6215E-Mail: gagan.uppal@netscribes.com E-Mail: jitendra.punjabi@netscribes.comAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a truevalue proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growthobjectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. WINE MARKET IN CHINA 2011.PPT 8

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