Unified Communications Market – IndiaMarch 2012
Executive Summary               The Unified Communication Market in India is undergoing through a growth phase wherein it ...
•Introduction•Market Overview•Technology•Deployment Strategies•Benefits of Unified Communications•Cloud Based Unified Comm...
Unified Communications – Typical Framework              Branch Offices                   Corporate Headquarter            ...
Need for business collaboration across industry verticals is primarily fueling growth in the UC market Unified Communicati...
Unified Communications – Benefits                                       SAMPLE Tangible Cost Savings • Several cost saving...
SAMPLE Unified Communications – Tools and Solutions        Voice           IP PBX / Hybrid                          VoIP  ...
Cloud Computing Based Unified Communication – Typical Framework                                            SAMPLE         ...
Cloud based UC is one of the best suited options for                                    SAMPLE companies operating on low ...
Cloud based UC is one of the best suited options for                                         SAMPLE companies operating on...
Drivers & Challenges – Summary  Drivers                                                            Challenges  Rise in ent...
Vendor Opportunity - Summary                                 SAMPLE                                           Vendor Oppor...
Public Sector (1/2)                                                         SAMPLE  Government / Public    Sector Scenario...
IT expenses of SMBs for UC solutions and products exhibits a sound market scope for vendors                               ...
Competition - Summary        IP Telephony                               Messaging   •   Cisco   •   Avaya   •   Nortel   •...
Major Public Companies - Summary                                                                 SAMPLE                   ...
Public: Foreign Company – xxx. (1/3) Company Information                                                              SAMP...
Public: Foreign Company – xxx. (2/3) Financial Snapshot                                                                   ...
Public: Foreign Company – xxx. (3/3) Key Business Segments                                                                ...
SWOT Analysis – AT&T Inc.                                          SAMPLE              Strength                           ...
Strategic Recommendations                                     SAMPLE                                      xxx             ...
Thank you for the attentionThe Unified Communications Market report is a part of Research on India’sTelecommunication Seri...
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Market Research Report : Unified Communications Market in India 2012

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Unified Communications market inIndiais currently undergoing through a phase wherein the market can be characterized with steady growth and a cut-throat competition amongst players operating in the market space. Primarily, the market is boosted by the ongoing proliferation of high speed internet services such as 3G and broadband. Further, the demand to incorporate mobility amongst corporations is also raising the demand for UC based technology so as to facilitate seamless flow of information and data.
The market comprises of multiple segments including voice based communications, conferencing and messaging & calendaring. “Currently, the market is growing at a compounded annual growth rate of 23.5%,”says Mr. Kalyan Banga, Product Manager at Netscribes. An array of factors including rising enterprise mobility, availability of 3G and broadband services, abundance of smart portable devices and the presence of a tech savvy youth population basically propel the market forward. Cloud computing has become a significant part of the UC market wherein players hailing mostly from the small and medium business segment opt for hosted UC services and solutions. This typical behavior is mainly because of the tendency to avoid the upfront capital costs associated with the deployment of UC solutions. “The UC market will see investments pouring in from the SMB space which in turn is expected to grow at a steady CAGR of around 16%” added Kalyan.


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Market Research Report : Unified Communications Market in India 2012

  1. 1. Unified Communications Market – IndiaMarch 2012
  2. 2. Executive Summary The Unified Communication Market in India is undergoing through a growth phase wherein it is experiencing a CAGR of 23.5% and is poised to reach a market size of INR xx bn by 2016 Market In 2011, the market was valued at INR yy bn, out of which voice based communication, conferencing and messaging and calendaring accounted for INR aa bn, INR bb bn and INR cc bn respectively Currently, the market is flooded with both foreign and domestic established players, wherein they face a stiff competition An in-depth analysis of the UC market brings forth various benefits of UC deployment which can be enlisted as: Tangible cost savings Benefits Better productivity Improved ROI Drivers Challenges Rise in enterprise mobility Government restrictions Proliferation of 3G and broadband Lack of awareness Driver &Challenges High presence of smart devices Growing youth population UC Vendors AT& T Alcatel LucentCompetition Dell Cisco Nortel Avaya UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 2
  3. 3. •Introduction•Market Overview•Technology•Deployment Strategies•Benefits of Unified Communications•Cloud Based Unified Communications•Drivers and Challenges•Vendor Opportunity Public Sector SME Sector•Technology Trends•Competition•Strategic Recommendations•Appendix UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 3
  4. 4. Unified Communications – Typical Framework Branch Offices Corporate Headquarter Salesforce / Remote Workers VoIP Phone VoIP Phone Standard Phone VPN Connection VPN Connection VoIP Phone Internet Internet Standard Phone VPN Connection VPN ConnectionSource: xxx UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 4
  5. 5. Need for business collaboration across industry verticals is primarily fueling growth in the UC market Unified Communications Market Overview - India • The unified communications market in India is witnessing a significant growth factor wherein the CAGR hovers at around 23.5% and was valued at INR xx bn in 20-- Considering the current growth rate and the prevailing opportunities, the Indian market is poised to reach an impressive market size of INR yy bn by 2016 • Major influencing factors in the market comprises of proliferation of broadband and 3G services and rising enterprise mobility • The urgency to curtail costs and increase work productivity amongst organizations simultaneously, is boosting the market by leaps and bounds • The market is primarily dominated by established players including Cisco, Avaya, Microsoft, Genesys and Aspect Software to name a few • Other players such as Polycom, Siemens, Servion and NEC have marked an impressive presence in the market space • Some players such as BT, Verizon and AT&T follow a separate business model wherein they form alliance with vendors to offer infrastructure as a service to organizations Indian Unified Communications – Market Size & Growth INR bn Voice Based Conferencing Messaging & Calendaring c b 23.5% a 0 2010 2011 2012e 2013e 2014e 2015e 2016eSource: xxx UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 5
  6. 6. Unified Communications – Benefits SAMPLE Tangible Cost Savings • Several cost savings associated with UC implementation can be enlisted as below: Xxx Yyy Zzz Better Productivity • Some of the factors enhancing the work productivity can be enlisted as below: Abc Def Improved ROI • ROI calculation of UC cannot be directly measured in terms of monetary units, however the following points will help understand the various returns of a UC solution www Xxxx yyySource: xxx UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 6
  7. 7. SAMPLE Unified Communications – Tools and Solutions Voice IP PBX / Hybrid VoIP Communication Software Communication Conferencing Audio Conferencing Video Conferencing Web Conferencing Messaging &Calendaring Instant Messaging Unified Message SoftwareSource: xxx UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 7
  8. 8. Cloud Computing Based Unified Communication – Typical Framework SAMPLE Services or solutions comprise of various applications or softwares Cloud based UC services / solutions offered by vendors facilitating communications on a real-time basis such as Microsoft 365, Google IM services, Microsofts Skype of Nimbuzz to name a few UC desktop / laptop Data mining & Client application Office voice server synchronization gateway UC mobile phone UC PDA / Tablet PC Office Voice Environment IP PBX Legacy PBX Unified Communication VendorsSource: xxx UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 8
  9. 9. Cloud based UC is one of the best suited options for SAMPLE companies operating on low IT budget and expertise Cloud based UC - Overview • xxx Reasons to opt cloud computing Cloud based UC - Security • xxx • xxxSource: xxx UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 9
  10. 10. Cloud based UC is one of the best suited options for SAMPLE companies operating on low IT budget and expertise Users Facilitates both inbound and outbound data transmission Firewall Antivirus, URL checking, Cloud based protection content control, logging and archiving Applications, products and services to support Instant messaging, video calling, Service / application audio calling, text file sharing, multimedia file sharing providersSource: xxx UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 10
  11. 11. Drivers & Challenges – Summary Drivers Challenges Rise in enterprise mobility Government restrictions Proliferation of 3G and broadband Lack of awareness High presence of smart devices Growing youth population UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 11
  12. 12. Vendor Opportunity - Summary SAMPLE Vendor Opportunity Public Sector SME Sector •Government/ public sector scenario •Investments •Market share •Key factors driving the adoption rate •Drivers •Key technologies with strong future •Challenges prospects •SMB investment scenario: 2010 – 2015e •Strategy to generate maximum profit •SMBs preference for technology •Prospective leads for UC vendors in the Indian UC market UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 12
  13. 13. Public Sector (1/2) SAMPLE Government / Public Sector Scenario • xxx • xxx Investments • Cumulatively, GoI is anticipated to invest about INR xxx bn over the coming five years • Some of the key influencing aspects which propels the UC adoption in government sector can be enlisted as follows: Key Factors Driving Xxx Adoption Rate Yyy Zzz aaaSource: xxx UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 13
  14. 14. IT expenses of SMBs for UC solutions and products exhibits a sound market scope for vendors SAMPLE•SMBs in India are poised to shell out a significant amount of their total revenue for UC adoption in the ensuing years•Messaging & calendaring, conferencing and enterprise voice communications are most widely adopted technologies•The following illustration will provide a clear picture of the overall IT expenses of SMBs with respect to these technologies 2010 2015e a a c c b The Change b INR xx bn INR aa bn INR yy bn INR bb bn INR zzbn INR cc bn Voice Conferencing Audio Conferencing Messaging and CalendaringSource: xxx UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 14
  15. 15. Competition - Summary IP Telephony Messaging • Cisco • Avaya • Nortel • Alcatel Conferencing • Microsoft • IBM • Cisco • Microsoft • Avaya • Cisco • Avaya • Polycom • Genesys UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 15
  16. 16. Major Public Companies - Summary SAMPLE Size of the Bubble represents Market Capitalization in INR mn Net Profit/Loss 9,000,000 4,500,000 0 -4,500,000 -100,000 0 100,000 200,000 300,000 400,000 500,000 600,000 Total income aaa bbb ccc ddd eeeSource: xxx Note: All figures are in INR mn and are based on the latest financials available UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 16
  17. 17. Public: Foreign Company – xxx. (1/3) Company Information SAMPLE Offices and Centres – India Corporate Address Tel No. Fax No. New Delhi Website Year of Incorporation Ticker Symbol Stock Exchange India Head Office Products and Services Category Products/Services Key People xxx xxx Name DesignationSource: xxx Note: The list of products and services is not exhaustive UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 17
  18. 18. Public: Foreign Company – xxx. (2/3) Financial Snapshot SAMPLE Key Ratios Revenue Total Income Net Profit/Loss Profit y-o-y change Particulars 2011 2010 2009 2008 INR tr INR tr (2011-10) a a Profitability Ratios Operating Margin -6.02 9.49% 15.51% 17.02% -1.33% b b Net Margin -12.65 3.27% 15.92% 10.09% -1.87% c Profit Before Tax Margin -9.14 5.26% 14.39% 15.00% -3.61% c Return on Equity -14.07 3.95% 18.03% 12.20% -2.44% d Return on Capital Employed -3.32 5.06% 8.38% 9.08% -0.76% 0 d Return on Working Capital 90.27 -53.87% -144.14% -105.81% 11.98% 2008 2009 2010 2011 Return on Assets -5.94 1.55% 7.49% 4.64% -0.89% Financial Summary Return on Fixed Assets -15.65 3.91% 19.55% 12.51% -2.39% Cost Ratios • The company incurred a net profit of INR xx tr in FY 2011, as Operating costs (% of Sales) 6.25 90.43% 84.18% 82.86% 101.37% compared to net profit of INR yy tr in FY 2010 Administration costs (% of 4.21 30.65% 26.44% 25.60% 39.51% • The company reported total income of INR aa tr in FY 2011, as Sales) compared to INR bb tr in FY 2010 Interest costs (% of Sales) 0.38 2.79% 2.41% 2.75% 2.73% Liquidity Ratios • Xxx Current Ratio 24.98% 0.75 0.60 0.68 0.53 • xxx Cash Ratio 29.27% 0.24 0.19 0.20 0.10 Leverage Ratios Debt to Equity Ratio 10.59% 1.56 1.41 1.63 1.74 Debt to Capital Ratio Key Financial Performance Indicators 4.43% 0.37 0.35 0.39 0.42 Interest Coverage Ratio -47.75% 3.43 6.57 6.24 -0.50 Indicators Value (dd/mm/yyyy) Efficiency Ratios Market Capitalization (INR mn) 9752886 Fixed Asset Turnover -1.74% 1.18 1.20 1.23 1.25 Asset Turnover 1.61% 0.47 0.46 0.46 0.47 Total Enterprise Value (INR mn) 13033948 Current Asset Turnover -7.66% 5.50 5.96 4.86 5.47 EPS (INR) 0.66 Working Capital Turnover 83.79% -16.32 -8.88 -10.41 -6.26 PE Ratio (Absolute) 46.90 Capital Employed Turnover 7.90% 1.20 1.11 1.20 1.28Source: xxx Improved Decline UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 18
  19. 19. Public: Foreign Company – xxx. (3/3) Key Business Segments SAMPLE Key Geographic Segments Wireless Advertising Solutions xxx Wireline Other 100% 100% 50% 50% 0% 0% 2008 2009 2010 2011 2008 Key Information Description Details • AT&T Inc., together with its subsidiaries, provides telecommunications services to consumers, businesses, and other providers, globally Overview • The company was formerly known as SBC Communications Inc. and changed its name to AT&T Inc. in November 2005 Most Recent Auditor • Ernst & Young LLPSource: xxx UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 19
  20. 20. SWOT Analysis – AT&T Inc. SAMPLE Strength Weakness •A •E •B •F •C •D SWOT Threat Opportunity •G •I •H •JSource: xxx UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 20
  21. 21. Strategic Recommendations SAMPLE xxx xxx xxx • xxx • xxxSource: xxx UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 21
  22. 22. Thank you for the attentionThe Unified Communications Market report is a part of Research on India’sTelecommunication Series. For more detailed information or customized researchrequirements please contact:Kalyan BangaPhone: +91 33 4064 6215E-Mail: kalyan.banga@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 22

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