For the complete report, get in touch with us at : info@netscribes.com Unified Communications market inIndiais currently undergoing through a phase wherein the market can be characterized with steady growth and a cut-throat competition amongst players operating in the market space. Primarily, the market is boosted by the ongoing proliferation of high speed internet services such as 3G and broadband. Further, the demand to incorporate mobility amongst corporations is also raising the demand for UC based technology so as to facilitate seamless flow of information and data. The market comprises of multiple segments including voice based communications, conferencing and messaging & calendaring. “Currently, the market is growing at a compounded annual growth rate of 23.5%,”says Mr. Kalyan Banga, Product Manager at Netscribes. An array of factors including rising enterprise mobility, availability of 3G and broadband services, abundance of smart portable devices and the presence of a tech savvy youth population basically propel the market forward. Cloud computing has become a significant part of the UC market wherein players hailing mostly from the small and medium business segment opt for hosted UC services and solutions. This typical behavior is mainly because of the tendency to avoid the upfront capital costs associated with the deployment of UC solutions. “The UC market will see investments pouring in from the SMB space which in turn is expected to grow at a steady CAGR of around 16%” added Kalyan.

1. Unified Communications Market – India
March 2012

2. Executive Summary
The Unified Communication Market in India is undergoing through a growth phase wherein it is experiencing a
CAGR of 23.5% and is poised to reach a market size of INR xx bn by 2016
Market In 2011, the market was valued at INR yy bn, out of which voice based communication, conferencing and
messaging and calendaring accounted for INR aa bn, INR bb bn and INR cc bn respectively
Currently, the market is flooded with both foreign and domestic established players, wherein they face a stiff
competition
An in-depth analysis of the UC market brings forth various benefits of UC deployment which can be enlisted as:
Tangible cost savings
Benefits Better productivity
Improved ROI
Drivers Challenges
Rise in enterprise mobility Government restrictions
Proliferation of 3G and broadband Lack of awareness
Driver &
Challenges High presence of smart devices
Growing youth population
UC Vendors
AT& T Alcatel Lucent
Competition Dell Cisco
Nortel Avaya
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 2

3. •Introduction
•Market Overview
•Technology
•Deployment Strategies
•Benefits of Unified Communications
•Cloud Based Unified Communications
•Drivers and Challenges
•Vendor Opportunity
Public Sector
SME Sector
•Technology Trends
•Competition
•Strategic Recommendations
•Appendix
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 3

4. Unified Communications – Typical Framework
Branch Offices Corporate Headquarter Salesforce / Remote Workers
VoIP Phone VoIP Phone
Standard Phone
VPN Connection
VPN Connection
VoIP Phone
Internet
Internet Standard Phone
VPN Connection VPN Connection
Source: xxx
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 4

5. Need for business collaboration across industry verticals is
primarily fueling growth in the UC market
Unified Communications Market Overview - India
• The unified communications market in India is witnessing a significant growth factor wherein the CAGR hovers at
around 23.5% and was valued at INR xx bn in 20--
Considering the current growth rate and the prevailing opportunities, the Indian market is poised to reach an impressive market size of
INR yy bn by 2016
• Major influencing factors in the market comprises of proliferation of broadband and 3G services and rising enterprise
mobility
• The urgency to curtail costs and increase work productivity amongst organizations simultaneously, is boosting the
market by leaps and bounds
• The market is primarily dominated by established players including Cisco, Avaya, Microsoft, Genesys and Aspect
Software to name a few
• Other players such as Polycom, Siemens, Servion and NEC have marked an impressive presence in the market space
• Some players such as BT, Verizon and AT&T follow a separate business model wherein they form alliance with vendors to offer
infrastructure as a service to organizations
Indian Unified Communications – Market Size & Growth
INR bn Voice Based Conferencing Messaging & Calendaring
c
b
23.5%
a
0
2010 2011 2012e 2013e 2014e 2015e 2016e
Source: xxx
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 5

6. Unified Communications – Benefits
SAMPLE
Tangible Cost Savings
• Several cost savings associated with UC implementation can be enlisted as below:
Xxx
Yyy
Zzz
Better Productivity
• Some of the factors enhancing the work productivity can be enlisted as below:
Abc
Def
Improved ROI
• ROI calculation of UC cannot be directly measured in terms of monetary units, however the following
points will help understand the various returns of a UC solution
www
Xxxx
yyy
Source: xxx
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 6

7. SAMPLE
Unified Communications – Tools and Solutions
Voice IP PBX / Hybrid VoIP Communication
Software
Communication
Conferencing Audio Conferencing Video Conferencing Web Conferencing
Messaging
&Calendaring Instant Messaging Unified Message Software
Source: xxx
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 7

8. Cloud Computing Based Unified Communication – Typical
Framework
SAMPLE Services or solutions comprise of
various applications or softwares
Cloud based UC services / solutions offered by vendors facilitating communications on a
real-time basis such as Microsoft
365, Google IM services,
Microsoft's Skype of Nimbuzz to
name a few
UC desktop / laptop
Data mining & Client application
Office voice server
synchronization gateway
UC mobile phone
UC PDA / Tablet PC
Office Voice Environment
IP PBX Legacy PBX
Unified Communication Vendors
Source: xxx
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 8

9. Cloud based UC is one of the best suited options for
SAMPLE
companies operating on low IT budget and expertise
Cloud based UC - Overview
• xxx
Reasons to opt cloud computing Cloud based UC - Security
• xxx • xxx
Source: xxx
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 9

10. Cloud based UC is one of the best suited options for
SAMPLE
companies operating on low IT budget and expertise
Users
Facilitates both inbound and outbound data transmission Firewall
Antivirus,
URL
checking,
Cloud based protection content
control,
logging and
archiving
Applications, products and services to support Instant messaging, video calling, Service /
application
audio calling, text file sharing, multimedia file sharing providers
Source: xxx
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 10

11. Drivers & Challenges – Summary
Drivers Challenges
Rise in enterprise mobility Government restrictions
Proliferation of 3G and broadband Lack of awareness
High presence of smart devices
Growing youth population
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 11

12. Vendor Opportunity - Summary
SAMPLE
Vendor Opportunity
Public Sector SME Sector
•Government/ public sector scenario
•Investments •Market share
•Key factors driving the adoption rate •Drivers
•Key technologies with strong future •Challenges
prospects
•SMB investment scenario: 2010 – 2015e
•Strategy to generate maximum profit
•SMBs preference for technology
•Prospective leads for UC vendors in the
Indian UC market
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 12

13. Public Sector (1/2)
SAMPLE
Government / Public
Sector Scenario • xxx
• xxx
Investments
• Cumulatively, GoI is anticipated to invest about INR xxx bn over the coming five years
• Some of the key influencing aspects which propels the UC adoption in government sector
can be enlisted as follows:
Key Factors Driving Xxx
Adoption Rate Yyy
Zzz
aaa
Source: xxx
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 13

14. IT expenses of SMBs for UC solutions and products exhibits
a sound market scope for vendors SAMPLE
•SMBs in India are poised to shell out a significant amount of their total revenue for UC adoption in the ensuing years
•Messaging & calendaring, conferencing and enterprise voice communications are most widely adopted technologies
•The following illustration will provide a clear picture of the overall IT expenses of SMBs with respect to these technologies
2010 2015e
a a
c c
b The Change b
INR xx bn INR aa bn
INR yy bn INR bb bn
INR zzbn INR cc bn
Voice Conferencing Audio Conferencing Messaging and Calendaring
Source: xxx
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 14

15. Competition - Summary
IP Telephony
Messaging
• Cisco
• Avaya
• Nortel
• Alcatel Conferencing
• Microsoft
• IBM
• Cisco • Microsoft
• Avaya • Cisco
• Avaya
• Polycom
• Genesys
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 15

16. Major Public Companies - Summary
SAMPLE
Size of the Bubble represents Market Capitalization in INR mn
Net Profit/Loss
9,000,000
4,500,000
0
-4,500,000
-100,000 0 100,000 200,000 300,000 400,000 500,000 600,000
Total income
aaa bbb ccc ddd eee
Source: xxx Note: All figures are in INR mn and are based on the latest financials available
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 16

17. Public: Foreign Company – xxx. (1/3)
Company Information
SAMPLE Offices and Centres – India
Corporate Address
Tel No.
Fax No. New Delhi
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
India Head Office
Products and Services
Category Products/Services
Key People
xxx xxx Name Designation
Source: xxx Note: The list of products and services is not exhaustive
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 17

18. Public: Foreign Company – xxx. (2/3)
Financial Snapshot
SAMPLE
Key Ratios
Revenue Total Income Net Profit/Loss Profit y-o-y change
Particulars 2011 2010 2009 2008
INR tr INR tr (2011-10)
a a Profitability Ratios
Operating Margin -6.02 9.49% 15.51% 17.02% -1.33%
b
b Net Margin -12.65 3.27% 15.92% 10.09% -1.87%
c Profit Before Tax Margin -9.14 5.26% 14.39% 15.00% -3.61%
c Return on Equity -14.07 3.95% 18.03% 12.20% -2.44%
d
Return on Capital Employed -3.32 5.06% 8.38% 9.08% -0.76%
0 d
Return on Working Capital 90.27 -53.87% -144.14% -105.81% 11.98%
2008 2009 2010 2011
Return on Assets -5.94 1.55% 7.49% 4.64% -0.89%
Financial Summary Return on Fixed Assets -15.65 3.91% 19.55% 12.51% -2.39%
Cost Ratios
• The company incurred a net profit of INR xx tr in FY 2011, as Operating costs (% of Sales) 6.25 90.43% 84.18% 82.86% 101.37%
compared to net profit of INR yy tr in FY 2010 Administration costs (% of
4.21 30.65% 26.44% 25.60% 39.51%
• The company reported total income of INR aa tr in FY 2011, as Sales)
compared to INR bb tr in FY 2010 Interest costs (% of Sales) 0.38 2.79% 2.41% 2.75% 2.73%
Liquidity Ratios
• Xxx
Current Ratio 24.98% 0.75 0.60 0.68 0.53
• xxx Cash Ratio 29.27% 0.24 0.19 0.20 0.10
Leverage Ratios
Debt to Equity Ratio 10.59% 1.56 1.41 1.63 1.74
Debt to Capital Ratio
Key Financial Performance Indicators 4.43% 0.37 0.35 0.39 0.42
Interest Coverage Ratio -47.75% 3.43 6.57 6.24 -0.50
Indicators Value (dd/mm/yyyy) Efficiency Ratios
Market Capitalization (INR mn) 9752886 Fixed Asset Turnover -1.74% 1.18 1.20 1.23 1.25
Asset Turnover 1.61% 0.47 0.46 0.46 0.47
Total Enterprise Value (INR mn) 13033948
Current Asset Turnover -7.66% 5.50 5.96 4.86 5.47
EPS (INR) 0.66 Working Capital Turnover 83.79% -16.32 -8.88 -10.41 -6.26
PE Ratio (Absolute) 46.90 Capital Employed Turnover 7.90% 1.20 1.11 1.20 1.28
Source: xxx Improved Decline
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 18

19. Public: Foreign Company – xxx. (3/3)
Key Business Segments
SAMPLE Key Geographic Segments
Wireless Advertising Solutions xxx
Wireline Other
100% 100%
50% 50%
0% 0%
2008 2009 2010 2011 2008
Key Information
Description Details
• AT&T Inc., together with its subsidiaries, provides telecommunications services to
consumers, businesses, and other providers, globally
Overview
• The company was formerly known as SBC Communications Inc. and changed its name to
AT&T Inc. in November 2005
Most Recent Auditor • Ernst & Young LLP
Source: xxx
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 19

20. SWOT Analysis – AT&T Inc.
SAMPLE
Strength Weakness
•A •E
•B •F
•C
•D
SWOT
Threat Opportunity
•G
•I
•H
•J
Source: xxx
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 20

21. Strategic Recommendations
SAMPLE
xxx
xxx xxx
• xxx • xxx
Source: xxx
UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 21

22. Thank you for the attention
The Unified Communications Market report is a part of Research on India’s
Telecommunication Series. For more detailed information or customized research
requirements please contact:
Kalyan Banga
Phone: +91 33 4064 6215
E-Mail: kalyan.banga@netscribes.com
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UNIFIED COMMUNICATIONS MARKET - INDIA.PPT 22