Market Research Report : Software testing market in india 2014 - Sample

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Market Research Report : Software testing market in india 2014 - Sample

  1. 1. Software Testing Market – India July 2014
  2. 2. 2 Executive Summary Market Drivers & Challenges Trends Competition  Software Testing market in India was valued at ~ INR xx bn in 20-- and is projected to grow at a CAGR of ~ x1% between 20--- and 20--  Over the past decade, India has become one of the major destinations for outsourcing software testing services owing to the availability of a cost effective talent pool  The United States is the key market for the big Indian testing vendors, followed by Europe and Middle East  Need for Mobile Application Testing Drivers – Dominance of IT Service Sector – Growing Acceptance Among Customers – Rapid Evolution of Vendor Capabilities – Adoption of Unique Growth Strategies by Vendors – Government Initiatives in Indian IT and ITeS Sector Challenges – Dearth of Required Skill – Competition with Other Countries Major Players Company A Company B Company C Company D Company E Company F SOFTWARE TESTING MARKET IN INDIA 2014.PPT  Role and importance of IP Led Testing
  3. 3. 3SOFTWARE TESTING MARKET IN INDIA 2014.PPT •Macroeconomic Indicators •Introduction •Market Overview •Types and Benefits •Drivers and Challenges •Software Testing in Key Sectors •Trends •Competitive Landscape •Opportunity and Recommendation •Appendix
  4. 4. 4 -2 -1 0 1 2 Economic Indicators (1/3) 11 12 13 14 15 b2 a2 Q1 d1 c1 b1 a1 Q4 c4 b4 a4 Q3 c3 b3 a3 Q2 d2 c2 INR tn 2013-142012-132011-122010-11 GDP at Factor Cost: Quarterly Inflation Rate: Monthly q Jul 2013 - Aug 2013 p % Nov 2013 - Dec 2013 t Oct 2013 - Nov 2013 s Sep 2013 - Oct 2013 r Aug 2013 - Sep 2013 SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  5. 5. 5 SAMPLE SOFTWARE TESTING MARKET IN INDIA 2014.PPT Software IT Industry IT Services ITeS- BPO Software Products Engineering and R& D services Project Oriented Services IT Outsourcin g Training and Support Training and Support IT Consulting Systems Integration CADM Network Consulting and Integration Software Testing Application Management IS Outsourcing Others (SOA, web services, E commerce) Hardware Deployment and Support Software Deployment and Support IT education and training Infrastructure Software Enterprise Application Software Training and Support Training and Support Training and Support Focus of the report Infrastructure Software Hardware IT Industry - Segmentation
  6. 6. 6 SAMPLE India- The preferred destination for software testing outsourcing, providing unmatched quality… • India is recognized as a focal location for software testing outsourcing and it has a wide global clientele attached to it • More than half of the Fortune-500 companies outsource their testing work to India Factors that have made India the most attractive outsourcing destination for software testing Text • Text Text • Text Text • Text SOFTWARE TESTING MARKET IN INDIA 2014.PPT a1% of US-based companies have voted for India as their first and most preferred choice for software outsourcing
  7. 7. 7 SAMPLE…and the largest pool of skilled resources Text • Text Text • Text Text • Text SOFTWARE TESTING MARKET IN INDIA 2014.PPT Text
  8. 8. 8 Increased number of software development companies are outsourcing their software testing work to India Software Testing Market Size and Growth X1% 20--e d1 f1 e1 20--e s1 u1 t1 20--e m1 INR bn o1 n1 20--e x1 z1 y1 20--e p1 r1 q1 20-- a1 c1 b1 Note: Market size includes Export Revenue earned by India from outsourced software testing service and Revenue earned from domestic software testing service SOFTWARE TESTING MARKET IN INDIA 2014.PPT Segment BSegment A
  9. 9. 9 SAMPLESoftware Testing Market – Segmentation SOFTWARE TESTING MARKET IN INDIA 2014.PPT In-house Testing Services Outsourced Testing Services In-house Testing Services Text In-house Testing Services Outsourced Testing Services Text Text • Text • Text Software Testing Market
  10. 10. 10 Independent testing services are more in demand as compared to Traditional testing services •Text SOFTWARE TESTING MARKET IN INDIA 2014.PPT X1% Y1% 20-- X1% Y1% 20-- Text A Segment B segment
  11. 11. 11SOFTWARE TESTING MARKET IN INDIA 2014.PPT Drivers & Challenges – Summary Drivers Dominance of IT Service Sector Growing Acceptance Among Customers Rapid Evolution of Vendor Capabilities Unique Growth Strategies Government Initiatives Challenges Dearth of Required Skill Competition from Other Countries
  12. 12. 12SOFTWARE TESTING MARKET IN INDIA 2014.PPT Established IT services sector in India facilitates the growth of the Indian software testing market • Owing to an established and dominant IT services sector, India is poised to capture a major share of the global software testing market  India accounts for about c1% of global offshore IT services market and x1% of the global ITeS/BPO market  India’s IT services sector is expected to grow at b1% CAGR over the period of 20xx - xx Dominance of IT Service Sector Impact INR bn x1% 20--e g1 20--e f1 20--e e1 20--e d1 20--e c1 20--e b1 20-- a1 Growth in IT Services Sector - India a1% b1% Segment 2 Segment 1 Share in A Market Share in B Market b1% a1% Segment 2 Segment 1
  13. 13. 13 Text Text Text Text Text Text Text Text Text Text Text Text SOFTWARE TESTING MARKET IN INDIA 2014.PPT ImpactGovernment Initiatives Indian software testing market will witness further growth owing to the recent government initiatives
  14. 14. 14SOFTWARE TESTING MARKET IN INDIA 2014.PPT Rising competition from other low cost nations poses a threat to India’s dominance in the testing industry • Western companies find it profitable to outsource their software development and testing work to countries where cost of human resources is much lower  It reduces development and production cost Competition from Other Countries Impact Text Text Text Text Text Text Reasons Text Text Text
  15. 15. 15 SAMPLESoftware Testing in Key Sectors (1/6) Software Testing in Sector A Text SOFTWARE TESTING MARKET IN INDIA 2014.PPT TextText Text Text Text Text Owing to Text Text
  16. 16. 16 Software Testing in Key Sectors (2/6) Software Testing in Sector A – Case Study Vendor Requirement Solution Benefits • Text • Text • Text Client ABC Ltd XYZ • Text SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  17. 17. 17 SAMPLE ` Need for Mobile Application Testing Shift towards Cloud based Testing Text Trends – Summary Key Trends Text Text Text SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  18. 18. 18 SAMPLE Porter’s Five Forces Analysis Competitive Rivalry • xxx Bargaining Power of Buyers • xxx Threat of New Entrants • xxx Impact Medium Impact High Impact Medium Bargaining Power of Suppliers • xxx Impact Medium to High Threat of Substitutes • xxx Impact Low to Medium SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  19. 19. 19 SAMPLECompetitive Benchmarking (1/5) Public Trading Comparables (FY 2013) Player 1 Player 2 Player 3 Market Capitalization (INR mn) XX YY ZZ Share Price (INR) XX1 YY1 ZZ1 EV/EBITDA (x) XX2 YY2 ZZ2 EV/Revenue (x) XX3 YY3 ZZ3 PE Ratio XX4 YY4 ZZ4 Note: Top 4 Public companies based on the Market Capitalization; Market Capitalization is as on --/-/2014, Share Price is as on --/-/2014 and PE ratio is as on --/-/2014 SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  20. 20. 20 SAMPLEKey Ratios of 3 Major Companies – Operational Basis (FY 2013) (x/x) Competitive Benchmarking (x/x) -10 0 10 20 30 40 % xxx F E xxx D C xxx B A Net MarginOperating Margin • xxx SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  21. 21. 21 SAMPLEKey Ratios of 3 Major Companies – Operational Basis (FY 2013) (x/x) Competitive Benchmarking (x/x) -50 0 50 100 % xxx FE xxx D C xxx B A Return on Capital EmployedReturn on Equity 0.0 0.5 1.0 1.5 2.0 xxx Y xxx H xxx G Current Ratio • xxx SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  22. 22. 22 SAMPLEKey Ratios of 3 Major Companies – Operational Basis (FY 2013) (x/x) Competitive Benchmarking (x/x) 0.0 0.5 1.0 1.5 xxx A3 xxx A2 xxx A1 Asset Turnover Ratio • xxx SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  23. 23. 23 Key People Products and Services Company Information Offices and Centres – India Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange Category Products/Services Electrical components Equipment Name Designation Person 1 Chairman Person 2 Managing Director Person 3 Director Person 4 Additional Director New Delhi Public: Domestic Company – Company A (1/4) Head Office SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  24. 24. 24 Financial Snapshot Key Ratios Financial Summary • The company earned a net profit of INR ‘d2’ bn in FY 20--, as compared to net profit of INR ‘c2’ bn in FY 20-- • The company reported total income of INR ‘d1’ bn in FY 20--, registering an increase of ‘p’% over FY 20-- • It earned an operating margin of ‘x.x’ per cent in FY 20--, an increase of ‘y.y’ percentage points over FY 20-- • The company reported debt to equity ratio of ‘w.w’ in FY 20--, an increase of ‘z.z’ per cent over FY 20-- Key Financial Performance Indicators Indicators Value (dd/mm/yyyy) Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Absolute) Particulars y-o-y change (20-- – -- ) 20-- 20-- 20-- 20-- Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved Decline c1 Public: Domestic Company – Company A (2/4) Net Profit/LossTotal Income y4 y3 y2 y1 y x4 x3 x2 x1 x 2012 c2 c1 2011 b2 b1 2010 a2 a1 INR mnINR mn 2013 d2 d1 SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  25. 25. 25 Key Business Segments Key Geographic Segments Business Highlights x2 x1 x 2013 c4% b4% a4% 2012 c3% b3% a3% 2011 c2% b2% a2% 2010 c1% b1% a1% Segment 3Segment 2Segment 1 Description News Overview • Company A is a part of the Company 1Group established in collaboration with globally renowned , Country 2-based Company 2 • The company manufactures generators, multipurpose engines, chemicals, yarns, pipes, consumer durables, precision cutting tools etc. • Company A got ISO 9002 certification in Month 19--, and has also been awarded ISO 14001 certification Collaborations • Company A collaborated with Company 3 for manufacturing of diesel generators with Company 3 brand of Engines Expansion Plans • The group is planning to diversify and enter the IT industry x2 x x1 2013 100% Region 1 Region 1 is the only geographic segment in which the company has been operating for the past five years Public: Domestic Company – Company A (3/4) SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  26. 26. 26 Public-Domestic Company: Company A – SWOT Analysis (4/4) TO WS SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  27. 27. 27 Key People Products and Services Company Information Offices and Centres – India Corporate Address Tel No. Fax No. Website Year of Incorporation Private-Domestic Company: Company B. (1/5) Head Office Category Products/Services Products Mumbai Name Designation Person 1 Chief Financial Officer Person 2 Head of Project Person 3 Whole Time Director SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  28. 28. 28 Private-Domestic: Company B. – Shareholding Pattern (2/5) Ownership Structure Note: Shareholding pattern as on AGM dated 29th Sep 2012 X% Y% X segment Y segment SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  29. 29. 29 Financial Snapshot Key Ratios Particulars y-o-y change (20– – --) 20-- 20-- 20-- 20-- Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved Decline Financial Summary • The company incurred a net loss of INR –’d2’ mn in FY 20--, as compared to net profit of INR ‘c2’ mn in FY 20-- • The company reported total income of INR 1,529.9 mn in FY 20--, registering an increase of 0.34% over FY 20-- • The company earned an operating margin of ‘x.x’% in FY 20--, a decrease of ‘y.y’ percentage points over FY 20-- • The company reported debt to equity ratio of ‘w.w’ in FY 20--, a decrease of ‘z.z’% over FY 20-- Net Profit/LossTotal Income y4 y3 y y2 y1 x3 x2 x1 x a1 INR mnINR mn 2013 d2 d1 2012 c2 c1 2011 b2 b1 2010 a2 Private: Domestic Company – Company B (3/5) SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  30. 30. 30 Private-Domestic Company: Company B (4/5) Key Information Description Details Overview • Company B provides passive telecommunication infrastructure in India • It was formerly known as Company B1. and it operates as a subsidiary of B3 • The company builds, owns, and operates telecommunication towers, optic fiber cable (OFC) network, and related assets; and provides these passive infrastructure assets on a shared basis to wireless and other communications service providers, as well as to non- communications customers under long-term contracts SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  31. 31. 31 Private-Domestic Company: Company B – SWOT Analysis (5/5) TO WS SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  32. 32. 32 Opportunities (1/2) Opportunities in Testing Market in India E A R L I E R N O W ~ abc mn ~ xyz mnText •Text •Text Text SOFTWARE TESTING MARKET IN INDIA 2014.PPT
  33. 33. 33 Opportunities in IT Hubs in India Mumbai SOFTWARE TESTING MARKET IN INDIA 2014.PPT X Y •Text
  34. 34. 34 Strategic Recommendations SOFTWARE TESTING MARKET IN INDIA 2014.PPT Text • Text • Text • Text Text Text • Text • Text Text Text Recommendations for Vendors
  35. 35. 35 Thank you for the attention About Netscribes, Inc. Netscribes, Inc. is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes, Inc. is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Software Testing Market – India report is part of Netscribes’ Information Technology Series. For any queries or customized research requirements, contact us at: Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. Phone: +91 22 4098 7600 E-Mail: info@netscribes.com SOFTWARE TESTING MARKET IN INDIA 2014.PPT

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