For the complete report, get in touch with us at: info@netscribes.com The report begins with an introduction of security equipment and service market indicating three basic divisions, CCTV and other Equipment, Electronics Access Control and Private Security Services. It further elaborates on all the three division in brief providing an overview, market size, growth and market segmentation for each of these segments in the security equipment and services market. The geographic distribution for the demand for these equipments and services has been highlighted. Information regarding the type of products in CCTV and other equipments, as well as electronic access control systems has been highlighted. A description of the business model has been provided which includes the market entry and distribution model. An analysis of the drivers for CCTV and other equipment explains growth factors such as government demand, corporate demand, and retail and residential sector demand. The key challenges identified include high duty and taxation structure and competition from unorganized players. Analysis of the driver for electronics access control explains growth factor such as increasing security breaches, demand from upcoming government projects and proposals, economic growth and rise in employable population and increasing demand for better security from increasing R&D centres. The key challenges identified include lack of awareness towards security and availability of cheaper alternatives, and lack of end to end solution providers. Analysis of the driver for private security services explain growth factor such insufficient police protection and cost of electronics. The key challenges identified include lack of proper training and fire arms not being allowed. The report also talks about future outlook for this sector including the existing duty structure and the PE investments and their impact on the market. The major products expected to be demanded have been highlighted including the sectors which will drive the market. Competition section provides brief profiles of major domestic and foreign players in the market. The section contains a snapshot of their corporation, products they offer, financial performance and business highlights, providing an insight into the existing competitive scenario.

1. Security Equipment and Services Market – India
August 2010

2. Executive Summary
Demand for security equipment in corporate and households has increased and is pegged at INR A bn in 20—
Due to increase in terrorism, domestic theft and violence, electronic access control systems have huge opportunity
Market to grow in the future and is estimated to be INR B bn in 20--
Private security service primarily include manned guards, detective services, investigation and security
consultancies is experiencing high growth rate and is valued at INR C bn in 20--
Security equipments includes CCTV (d%), Intercom (e%), Intrusion detection (f%) and others (g%)
LE
Electronic access control market covers
– Biometrics is a foolproof system best suited for the private and Government sector organizations
P
Segment – Smart Card is used in the financial services, public sector market and transportation market
– Proximity card is used in identification cards, payment cards and public transit fare cards
M
– Magnetic Strip technology provides a medium level of security as it can be duplicated
CCTV and other Equipment Electronics Access Control Equipments Private Security Services
Driver &
Driver
– Government demand
– Corporate demand
– Retail and residential sector
demand
SA Driver
– Increasing security breaches
– Demand from upcoming government projects and
proposals
– Economic growth and rise in employable population
Driver
– Insufficient Police
Protection
– Cost of Electronics
Challenges
Challenges – Demand for better security from increasing R&D – Lack of proper training
Challenges – High duty and taxation
centers
– Fire arms not allowed
structure Challenges
– Competition from unorganized – Lack of awareness towards security and availability of
players cheaper alternatives
– Lack of end to end solution providers
Domestics Player Foreign Player
Competition
Company 1 Company 2 Company 3 Company 4
SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 2

3. •Market Introduction
•Market Overview
•Types of Products
•Business Model
•Driver & Challenges
•Future Outlook
•Competition
SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 3

4. Market Introduction – Products and Services
Security Equipment and Services
Electronics Access Control
CCTV and other Equipment Private Security Services
Equipments
CCTV Biometrics Manned Security Service
Intercom
PLE Detective Service
M
Smart Card ATM Security
Intrusion Detection SA Proximity Card
Cash Transportation
VIP Security
Special Event Security
Others (X-Ray, Metal Management
Detector) Swipe Card (Exhibition, Marriage,
Common Wealth Game)
SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 4

5. Demand for CCTV & other equipment is robust and growth
is expected to accelerate in the future
Overview – CCTV & Other Equipment Estimated Market Size and Growth*
• Demand for security equipment in corporate, for
infrastructure and in household has increased many INR bn
folds in recent time 80
N
These equipments include Close Circuit Camera (CCTV), 60 f% M
LE
Intrusion Detection, Intercom and others (Metal Detector L
40 K
P
and X-Ray’s) J
20 H I
• Market is pegged at INR a bn in 20-- and is estimated
M
0
to grow at B% CAGR 20-- 20-- 20-- 20-- 20-- 20-- 20--
SA
However, following the terror attacks, security spending is
expected to surge by D%
• India is an import-driven market with ~E% of security
and surveillance equipment imported by foreign
Market Segmentation
q%
Product 1
Product 2
p% r%
manufacturers with local presence or domestic Product 3
importers/distributors Product 4
s%
SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 5

6. Awareness among corporate about security is creating huge
demand for electronic access systems
Overview – Electronic Access Control Market Size and Growth
• The early adopters for electronic access control were INR bn
IT/ITES (Call centers/BPO ) 12 D
10 m%
• Electronic access control equipments have gradually C
gained popularity among major corporations 8
B
LE
6 A
With the increase in employees, it has become difficult for
4
P
corporations to manage security manually and are thus
2
resorting to electronic security systems
M
0
Various banks, financial services, insurance, service 20-- 20-- 20-- 20--
SA
industry, government agencies, public sector undertakings,
ministries and manufacturing sector are adopting
electronic access control mechanism
• Some electronic access control systems includes Card
Market Segmentation
e% Product 1
Product 2
Based (Proximity Cards, Smart Cards, Legacy
Product 3
Technology Based Cards), Biometrics Based
Product 4
(Fingerprint, Face Recognition, Voice/Signature
Verification, Hand Geometry, & Iris Recognition)
h%
f% g%
SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 6

7. Private security business is experiencing huge demand
primarily due to terror threats
Overview – Private Security Service Market Size and Growth
• Private security service primarily include manned INR bn
guards, detective services, investigation and security E
100 c%
D
consultancies 80
C
LE
• Manned based security service is experiencing high 60 B
A
growth rate primarily due to threat form terror 40
groups
MP
Demand for security service has surged after terror attack
20
0
20-- 20-- 20-- 20-- 20--
Private Security workforce in India is ~K mn
SA
– Only 20% of workforce is constituted by women
– Ratio of private security personnel to police in India is p:q and will
soon reach r:s
Segmented Market Share
Organized
• Besides hospitality industry, demand is driven by Unorganized
private firms in manufacturing, retail, real estate, f%
hospital as well as schools and colleges
g%
SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 7

8. Drivers & Challenges – CCTV & Other Equipment
Challenges
High duty and taxation structure
Drivers
Competition from unorganized players
Government demand
Corporate demand
Retail and residential sector demand
SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 8

9. Drivers & Challenges – Electronic Access Control
Challenges
Drivers
Lack of awareness towards security
Increasing security breaches and availability of cheaper
alternatives
Demand from upcoming government
projects and proposals Lack of end to end solution providers
Economic growth and rise in
employable population
Demand for better security from
increasing R&D centres
SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 9

10. Drivers & Challenges – Private Security Service
Challenges
Lack of proper training
Drivers Fire arms not allowed
Insufficient Police Protection
Cost of Electronics
SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT 10

11. Domestic Players in the Market (1/26)
Company Snapshot: Company 1
Corporate Information Financial Performance
Total Revenue
Headquarters Hyderabad, Andhra Pradesh
INR mn Net Profit INR mn
Founded 19-- 10000 1500
8000
1000
Product Biometric, Smart Card 6000
4000
500
Key People Person 1 2000
0 0
LE
20-- 20-- 20-- 20--
Business Highlights
and new RFID 'smart labels'
MP
• Offers labeling solution to the Automatic Identification and Data Capture (AIDC) industry in the form of barcode labels
India
A
• They are India’s first and only smart card manufacturing unit as of now, having 100% EOU status from Government of
S
• BIL has not confined itself to smart cards & barcodes but has also diversified into Auto ID Technology and RFID
Technology
• It has been awarded a smart card based financial inclusion project by five associate Banks (SBBJ, SBIn, SBM, SBP and
SBT) of State Bank of India
• Bartronics is engaged with East Coast Railways, working on the RFID technology for railway wagon tracking
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12. Thank you for the attention
The Security Equipment & Services Market report is a part of Research on India’s Information
Technology Series.
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