Insert Cover Image using Slide Master View                              Do not distortPersonal Computer Market – China Jan...
Executive Summary                PC market in China has been demonstrating rapid growth and development over the past few...
•Introduction•Market Overview•Drivers & Challenges•Government Initiatives•Trends•Competition•Key Takeaways   PERSONAL  COM...
Personal computers are used for various purposes and has become an integral part of present day life                      ...
Various kinds of personal computers are available, such as desktop PCs…                                  Types of PCs (1/2...
Global PC market is intensely competitive with marginal product differentiation and varied market environmentsGlobal PC Ma...
Drivers & Challenges – Summary  Drivers  Increasing Internet Usage                                                 Challen...
Internet popularity assumes massive popularity, providing  huge impetus to the growth in PC market Increasing Internet Usa...
High consumer base is propelling the growth of the PC market in ChinaHuge Consumer Base                                   ...
Rising income and reduced prices to provide new growth opportunities for PC manufacturersRising Income                    ...
Accelerating urbanization coupled with changing lifestyle boosts PC salesAccelerating Urbanization and Changing Lifestyle ...
Low PC penetration provides significant opportunity for further growthUntapped Market Potential                           ...
Rapidly growing retail industry facilitates the growth of PC marketGrowing Consumer Goods Retailing                       ...
Growing computer education pushes further PC usage in ChinaGrowing Computer Education                                     ...
Non PC‐devices becomes increasingly trendy, providing stiff competition to the PC marketRise in Use of Smartphones        ...
Lack of established Chinese brands restricts global expansionChallenges in Overseas Expansion                             ...
Summary – Trends                    LE        MP    SA          PC Vendors Move towards                                   ...
Tablet PC market in China will become more mature in the coming yearsRising Popularity of Tablet PCs• Finding 1           ...
PC vendors need to adopt strategies to face the growing competition in the Chinese PC marketCompetition – Overview        ...
Domestic Competition – Summary (1/2)Revenue and Profit for Major Domestic Companies of 20‐‐                               ...
Domestic Competition – Summary (2/2)Net Income 450                                                                        ...
Major Domestic Players in the Market (1/5)Company Snapshot: Company A Corporate Information                               ...
PC market has experienced rapid growth and China is expected to be the world’s largest PC market by 20‐‐PC industry has be...
Thank you for the attentionPersonal Computer Market ‐ China report is a part of Netscribes’ Information Technology Industr...
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Market Research Report : Personal computer market in china 2012


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The report begins with an introduction section comprising an overview of the personal computer (PC) sector including their usage in various aspects of modern life followed by brief information on various types of personal computers including the Desktop, Laptop, Notebook, Sub-notebook, Rugged PC, Netbook, Tablet PC and mobile PC devices. The market overview of the global personal computer market provides data on the rise in global PC shipments. Further, the report gives a detailed description of the domestic PC market, along with the industry/market size in terms of transaction volume and its growth. This section provides a better understanding of the overall personal computer market.

Factors driving the growth of PC market in China covered in the report include increasing internet usage, huge consumer base, rising income, accelerating urbanization and changing lifestyle, untapped market potential, reduction in import duties, growing consumer goods retailing, growing online retailing and growing computer education are providing ample opportunities to the market.

Players operating in the market also face challenges which are impeding their development and growth. Major challenges identified include rise in use of smartphones, rapid technology obsolescence, rapid price drops and low profit margins, challenges in overseas expansion and low IT spending.

The report also provides the government support policies in the 12th Five Year Plan, which is aimed at developing information technology to support the expansion and advancement of domestic PC market in the future.

Emerging trends in the PC market include miniaturization, rising popularity of tablet PCs, emerging netbooks and PC vendors move towards smartphones.

The competition section outlays the competitive landscape of the PC industry in China briefing about the domestic and foreign players operating in the market. This section provides a ranking of the players based on the revenue and profits followed by a 3 dimensional analysis of key players’ revenues, profits and market capitalization. The report also features brief profiles of major domestic and foreign players in the market and a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario.

Some of the key statistics or factors impacting the PC market in China covered in the report includes market size, PC sales figures, internet population and penetration, consumer base, per capita urban disposable income, urbanization rate, online retail sales, mobile internet users, Smartphone sales, tablet PC growth, market share of players etc.

Key takeaway section summarizes the entire market in terms of opportunities, trends and challenges persisting in the PC market in China.

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Market Research Report : Personal computer market in china 2012

  1. 1. Insert Cover Image using Slide Master View Do not distortPersonal Computer Market – China January 2012
  2. 2. Executive Summary  PC market in China has been demonstrating rapid growth and development over the past few years Market  China’s PC market will continue to exhibit speedy growth with sales volume growth of ~x % CAGR from 20‐‐ to  20‐‐   Drivers: Challenges: LE ‐ Increasing internet usage  ‐ Rise in use of smartphones ‐ Huge consumer base ‐ Rapid technology obsolescence P ‐ Rising income ‐ Rapid price drops and low profit margins Drivers &  ‐ Accelerating urbanization and changing lifestyle M ‐ Untapped market potential ‐ Challenges in overseas expansion Challenges A ‐ Growing consumer goods retailing ‐ Low IT spending S ‐ Growing online retailing  ‐ Growing computer education  Promotion of broadband and home appliancesGovernment   Promotion of E‐government and public cultural service system Initiatives  Increase education level in rural areas  Miniaturization   Rising popularity of tablet PCs Trends  Emerging netbooks  PC vendors move towards smartphones  International players like Company 1 and Company 2 are boosting their investment in China, indicating tougher Competition and more fierce competition for the domestic players  Some of the major domestic players in the market are Company 3, Company 4, Company 5 and Company 6 PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 2
  3. 3. •Introduction•Market Overview•Drivers & Challenges•Government Initiatives•Trends•Competition•Key Takeaways PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 3
  4. 4. Personal computers are used for various purposes and has become an integral part of present day life Introduction   • Defining the product P LE S AM Usage • Usage 1 • Usage 2 • Usage 3 • Usage 4  Sub‐point 4 • Usage 5 • Usage 6 PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 4
  5. 5. Various kinds of personal computers are available, such as desktop PCs… Types of PCs (1/2) Desktop • aaa LE   MP Laptop • bbb S A Notebooks • cccSub‐Notebooks • ddd PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 5
  6. 6. Global PC market is intensely competitive with marginal product differentiation and varied market environmentsGlobal PC Market – Overview  Rise in Global PC Shipments• In Q2 20‐‐, worldwide PC shipments volume reached ~x  mn units +w%   mn units, y % y‐o‐y growth  100 a2 a1 LE 80• In Q3 20‐‐, Notebooks grew p% and desktops increased  60 P q%, but netbooks declined r% from the same period last  40 year M 20 A  PC market expansion has been primarily driven by the rise in  0 S popularity of pads with sales tripled in Q3 20‐‐ up from Q3 20‐ Q2 20‐‐ Q2 20‐‐ ‐ Note: Excluding Tablet PC salesDomestic PC Market – Overview  Market Size and Growth• China is expected to lead the global PC market by 20‐‐ mn units• China is gradually emerging as a leader in PC market ,  200 b3 which reflects the increasing affluence of emerging  150 +x% markets, as well as the comparative stagnation of more  mature regions 100 b2  Company 1, the Chinese PC market leader, has directly  50 b1 benefited from the rapid growth in the PC market, accounting  for g% of global shipments and ranking hrd after Company 2  0 2005 2010e 2015e (i%) and Company 3 (j%) in Q3 20‐‐ PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 6
  7. 7. Drivers & Challenges – Summary Drivers Increasing Internet Usage  Challenges Huge Consumer Base LE   Rise in Use of Smartphones Rising Income MP Rapid Technology Obsolescence A Accelerating Urbanization and Changing  Lifestyle Rapid Price Drops and Low Profit Margins Untapped Market Potential Reduction in Import Duties S Challenges in Overseas Expansion Low IT Spending Growing Consumer Goods Retailing Growing Online Retailing  Growing Computer Education PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 7
  8. 8. Internet popularity assumes massive popularity, providing  huge impetus to the growth in PC market Increasing Internet Usage Impact • Finding 1     Sub‐finding 1 LE • Finding 2  Sub‐finding 2  Sub‐finding 2’ • Finding 3 MP mn Heading 1 Segment b S A % Heading 2 Segment d Heading 3 20‐‐ 20‐‐800 Segment a t5 120 Segment a +x% +x% +y% b5 100600 +y% d5 e2 +z% t4 80 80 e1 t3 e3 e4400 t2 b4 60 d4 60 b3 d3 e6 t1 b2 510 40 d2 e5 70 40200 b1 d17 277 300 20 45 48 20 157 213 27 35 0 0 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ Jun 20‐‐e 20‐‐ 20‐‐ 20‐‐ 20‐‐ Jun 20‐‐e Product 1 Product 2 Product 3 PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 8
  9. 9. High consumer base is propelling the growth of the PC market in ChinaHuge Consumer Base Impact• Finding 1• Finding 2• Finding 3 LE   MP S A 0‐14 Heading 4 15‐29 30‐44 >45 Total Population in  20‐‐: ~y  mn a% d% Large target market‐ above x% of the total  population b% c% PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 9
  10. 10. Rising income and reduced prices to provide new growth opportunities for PC manufacturersRising Income Impact•Finding 1•Finding 2  Sub‐finding 2 LE  •Finding 3•Finding 4 MP Heading 5 S A Heading 6 USD 2,000 +x% no. of weeks a2 a1 40 1,500 b1 30 ‐y% 1,000 20 500 10 b2 b3 0 0 Jan‐Jun 20‐‐ Jan‐Jun 20‐‐ 20‐‐ 20‐‐ 20‐‐e PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 10
  11. 11. Accelerating urbanization coupled with changing lifestyle boosts PC salesAccelerating Urbanization and Changing Lifestyle Impact• Finding 1    Sub‐finding 1 LE• Finding 2  Sub‐finding 2 MP S A Heading 7 Analysis 1 Segment a Segment b mn t1 t2 t3 t4 100% 80% a1% a2% a3% a4% 60% 40% b1% b2% b3% 20% b4% 0% 20‐‐ 20‐‐ 20‐‐e 20‐‐e PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 11
  12. 12. Low PC penetration provides significant opportunity for further growthUntapped Market Potential Impact• Finding 1 % a1 Heading 8 LE   P100 Analysis 2 a2 a3 M a4 50 a5 a8 0 Country 1 Country 2Reduction in Import Duties Country 3 S A Country 4 Country 5 Country 6 Impact• Finding 2 Before 27th Jan 20‐‐ After 27th Jan 20‐‐ x% Import Duty y% PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 12
  13. 13. Rapidly growing retail industry facilitates the growth of PC marketGrowing Consumer Goods Retailing Impact• Finding 1 Heading 9    Sub‐finding 1 LE USD bn• Finding 2 +x% 300 a2 P a1 200Growing Online Retailing S AM 100 0 Oct 20‐‐ Oct 20‐‐ Impact Heading 10 USD bn 200 +y% b4 Analysis 3  b3 b2 100 b1 0 20‐‐ 20‐‐e 20‐‐e 20‐‐e PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 13
  14. 14. Growing computer education pushes further PC usage in ChinaGrowing Computer Education Impact• Finding 1• Finding 2• Finding 3• Finding 4 LE   MP S A Heading 11 Heading 12 +x% a e b g USD bn t1 t2 m1% i1% a1% i k m c h b1% b2% a2% l1% c2% j l d c1% d2% j1% d1% e2% e1% f2% f1% k1% g1% g2% 20‐‐ 20‐‐e PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 14
  15. 15. Non PC‐devices becomes increasingly trendy, providing stiff competition to the PC marketRise in Use of Smartphones Impact• Finding 1    Sub‐finding 1 LE  Sub‐finding 1’• Finding 2 • Finding 3  Sub‐finding 2 MP Heading 13 S A Heading 14 mn mn units 400 100 b3 +x% +y% a2 300 80 a1 b2 60 200 40 100 b1 20 0 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐e PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 15
  16. 16. Lack of established Chinese brands restricts global expansionChallenges in Overseas Expansion Impact• Finding 1  • To achieve global recognition, domestic companies must focus on following categories: P LE M Category 1 Category 3 S A Category 2 Category 4 Heading 15 % a1 a28060 a3 Analysis 44020 0 Country 1 Country 2 Country 3 PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 16
  17. 17. Summary – Trends  LE   MP SA PC Vendors Move towards  Miniaturization  Smartphones Trends Emerging Netbooks Rising Popularity of Tablet PCs PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 17
  18. 18. Tablet PC market in China will become more mature in the coming yearsRising Popularity of Tablet PCs• Finding 1 Heading 16   • Sub‐finding 1 Analysis 5 LE• Finding 2 mn units  Sub‐finding 2 P a2 2.5 +x% M 2.0 A 1.5 S 1.0 a1 0.5 0.0 20‐‐ 20‐‐e Date DescriptionJan 20‐‐ • Event 1Mar 20‐‐ • Event 2Mar 20‐‐ • Event 3Jul 20‐‐ • Event 4 PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 18
  19. 19. PC vendors need to adopt strategies to face the growing competition in the Chinese PC marketCompetition – Overview  Competitive Landscape – Market Share• Finding 1 Company 1 Company 8    Sub‐finding 1 Company 2 Company 9 n% LE• Finding 2 Company 3 Company 10 a% Company 4 Company 11  Sub‐finding 2 MP Company 5 Company 6 Company 7 Company 12 Company 13 Others k% l% m% i% h% j% S A g% f% e% d% c% b% Pre‐requisite to become a successful PC vendor  • Point 1 • Point 2  • Point 3 • Point 4 • Point 5 PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 19
  20. 20. Domestic Competition – Summary (1/2)Revenue and Profit for Major Domestic Companies of 20‐‐ 0 5,000 10,000 15,000 20,000 LE   16,604.8 USD mn P Company 1 129.4 S A Company 2M 308.6 9,189.4 2,769.1 Company 3 72.7 1,238.8 Company 4 Revenue 36.5 Net Profit PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 20
  21. 21. Domestic Competition – Summary (2/2)Net Income 450 Size of the Bubble represents Market  Capitalization in USD mn   400 LE 350 300 MP c A 250 200 150 100 S d b 50 a 0 Revenue 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,000 12,000 13,000 14,000 15,000 16,000 17,000 18,000 Company 1 Company 2 Company 3 Company 4 PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 21
  22. 22. Major Domestic Players in the Market (1/5)Company Snapshot: Company A Corporate Information Financial Performance  Headquarters Province 1 Revenue Revenue Profit/Loss LE USD mn USD mn  Profit/LossFounded 20‐‐ a4 1,500 40 P a1 a2 a3 Product 1, product 2, product 3, product 4,  30Products 1,000 M product 5, product 6, product 7, product 8 20 A 500 10 SKey People Person 1– President 0 0 20‐‐ 20‐‐ 20‐‐ 20‐‐Business Highlights• Company engages in the manufacture and sale of computer and other electronic products in country 1and  internationally• In Oct 20‐‐, Company A. entered into an agreement on equity transfer to acquire x % stake in company b from  company c  for ~ USD y mn• In Apr 20‐‐, company announced that the companys wholly owned subsidiary, a city 1‐based manufacturing  company, will transfer a z % stake in a city 1‐based technology development company to an information industry  holdings company, at USD p mn• In Dec 20‐‐, company announced that it divested a x % stake in a city 2‐based computers company to a city 3‐based  digital company, at USD q mn PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 22
  23. 23. PC market has experienced rapid growth and China is expected to be the world’s largest PC market by 20‐‐PC industry has become a leading industry in Chinas national economy and is playing a guiding and supporting role in  the overall national economic situation  Opportunities in the  Initiatives Taken by    Market Size Market Players LE mn units 200 a3 PIncreasing internet use  Players are taking  150 +y%and rising prosperity  steps to upgrade the which has resulted from accelerating  urbanization, acts as a major driver for the growing demand of personal computers in the  100 S A 50 0 M a1 20‐‐ a2 20‐‐e 20‐‐e quality of their  services Mini PCs, Tablet PCs, country netbooks are being Low market penetration  added to the product and reduction in import  Challenges portfolio to sustain provides scope for the PC  competitiveness vendors • Rise in use of smartphonesGrowing retail industry  • Rapid technology obsolescence Players need to focus coupled with increased  on global expansion computer education • Rapid price drops and low profit margins by strengthening supports the future  • Challenges in overseas expansion their consumer prospects of the PC  • Low IT spending brand and productsindustry PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 23
  24. 24. Thank you for the attentionPersonal Computer Market ‐ China report is a part of Netscribes’ Information Technology Industry Series. For more detailed information or customized research requirements please contact: Jitendra Punjabi Phone: +91 33 4064 6215 E‐Mail: jitendra.punjabi@netscribes.comAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. PERSONAL  COMPUTER MARKET IN CHINA 2012.PPT 24