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PC and Online Gaming –PC and Online Gaming IndiaApril  2012
Executive Summary                The Indian gaming market is valued at INR A  bn in fiscal year 20‐‐ and is expected to r...
•Market Introduction Market Introduction•Market Overview•Drivers & Challenges Di      & Ch ll•Trends•Competition•Strategic...
Gaming is becoming a fast growing segment in the world with console gaming being the more popularGlobal Gaming Market – Ov...
Gaming market in India is expected to grow rapidly with mobile gaming dominating the marketIndian Gaming Market – Overview...
Drivers – Summary        Online Gaming                                                              PC Gaming             ...
Challenges – Summary         PC Gaming                          Common                             Online Gaming      Mark...
Trends – Summary                 Localization of gaming content                3D games gaining ground               PE/VC...
Public : Domestic Company – Company 1Company Information                                                        Offices an...
Public: Domestic Company – Company 1Financial Snapshot i    i lS     h                                                    ...
Public: Domestic Company – Company 1.Key Business Segments                                                        Key Geog...
Thank you for the attentionThe PC and Online Gaming Market in India report is part of Netscribes’ Media and Entertainment ...
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Market Research Report : PC and Online Gaming Market in India 2012


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Indian PC and Online Gaming Industry in India are poised to grow at a healthy rate due to rising penetration of PC and internet connectivity. Young population in India will further increase the demand for gaming.

The report begins with an introduction to the overall gaming industry. It provides estimated figures for the global market size and growth of the gaming industry. It also highlights the market segmentation by region and type of games. In the market overview section the estimated market size of the Indian gaming industry is shown. It further shows how the dynamics of the Indian gaming industry is changing. The report then focuses on the PC gaming industry, providing estimates regarding the market size and segmentation of PC users. It also explains the value chain in the PC gaming industry and describes the distribution model of PC gaming. Then the report moves to the Indian online gaming segment. It shows overall market size as well as the segmentation among the rural and urban customers. Furthermore, it explains the value chain and revenue model associated with online gaming. Porter’s analysis helps to understand the dynamics in the PC and Online Gaming market in India.

Drivers include increase in internet penetration which acts as a huge driver to boost the demand for online gaming. Games are generally played by the youth and India has a favorable demographic in this aspect. Another driver is that both internet usage and broadband penetration are increasing at a healthy rate thus helping the gaming industry grow. India is a favored outsourcing destination for many gaming companies which is providing a big boost to the PC and online gaming market. Rise in the PC sales acts to the advantage of PC gaming in India. Challenges identified are that pirated CDs are robbing the revenue from the original game manufacturing companies. Broadband speeds in India often falls below desired levels, thus causing problems for playing online games

Trends identified include localization of gaming content so as to suit the tastes of the regional customers. Rise of 3D games both in the PC and online platform can be seen in the Indian gaming space. The Indian PC and Online gaming industry is witnessing investments from the PE/VC investors. Online gaming in India has received a push from the social networking sites and huge prize money is on offer. Rise of cyber cafes as gaming zones as well as tie-ups with DTH operators with gaming service providers are the other trends identified.

The competition section begins with a bubble chart which provides the relative positions of the players based on their revenue, net profit and market capitalization/asset value. The major players in the market have been profiled which includes a financial summary for each of the players. Key ratios and key contacts are also listed.

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Market Research Report : PC and Online Gaming Market in India 2012

  1. 1. PC and Online Gaming –PC and Online Gaming IndiaApril  2012
  2. 2. Executive Summary  The Indian gaming market is valued at INR A  bn in fiscal year 20‐‐ and is expected to reach  INR B  bn by 20‐‐ Market  The gaming market consists of four key segments: Mobile, Online, Console and PC  Mobile gaming constitutes the largest section with a % market share Mobile gaming constitutes the largest section with a % market share Drivers Challenges – Rise in Disposable Income – Piracy of original games – Change in demographic structure – Growth of Console and Mobile  Drivers &  – Cost competitiveness gaming Challenges – Rise in PC sale – Slow broadband speed – Increase in internet penetration and  broadband subscribers  Localization of gaming content   Creation of Gaming Zones/ Organized Cyber   3D games gaining ground Cafe chains Trends  PE/VC investment in the gaming market   Gaming companies organizing gaming   Popularity of online gaming on social Popularity of online gaming on social  competitions networking sites   DTH operators tie up with gaming companies Major PlayersCo pet t oCompetition Player 1 Player 2 Player 3 Player 4 Player 5 Player 6 PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 2
  3. 3. •Market Introduction Market Introduction•Market Overview•Drivers & Challenges Di & Ch ll•Trends•Competition•Strategic Recommendations Strategic Recommendations•Appendix  PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 3
  4. 4. Gaming is becoming a fast growing segment in the world with console gaming being the more popularGlobal Gaming Market – Overview Global Gaming Market ‐ Size and Growth• Global gaming market can is expected to grow  steadily at  a % CAGR g B• O li Online gaming is one of the fastest growing segments  i i f th f t t i t 4,000 4 000 3,000 A 2,000 1,000 0 20‐‐ 20‐‐Market Segmentation (Region) Market Segmentation (Type) Region 1 Region 3 Type 1 19% Type 2 Type 3 Region 2 Region 4 Type 4 Type 5 c1 1 c2 57% 20‐‐ a b c d b1 b2 d2 e2 d1 20‐‐ e f g h a1 a2 20‐‐ 20‐‐ PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 4
  5. 5. Gaming market in India is expected to grow rapidly with mobile gaming dominating the marketIndian Gaming Market – Overview• Media and entertainment industry of India is poised to register a CAGR of k % to reach INR Z bn by 20‐‐. Gaming market  is one such segment of this industry which is bound to provide an impetus to its growth• The Indian gaming market can be categorized under four major segments: The Indian gaming market can be categorized under four major segments:  Console Gaming, PC Gaming, Online Gaming and Mobile Gaming• India has a pool of S mn active gamers, which is expected to grow to the rapid growth in broadband services• A large gaming population is pivotal for the development of the market  Two‐third of the population of India is under  v years of age with the median age being ~ j  years • Technological advancements continuous discoveries in the digital world and growth in off shoring work is expected to Technological advancements, continuous discoveries in the digital world and growth in off shoring work is expected to  strengthen confidence and provide global players opportunities in India  Indian Gaming Market – Growth and Segmentation Mobile gaming dominates  U V W X and is followed by online  INR bn gaming 30 Y 25 h T k2 k6 20 R E k3 15 W k7 k1 10 Q k5 k4 k8 5 20‐‐ 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 5
  6. 6. Drivers – Summary  Online Gaming PC Gaming Common Drivers Market Drivers Market Drivers• Increase in internet  • Rise in Disposable  • Cost  penetration and  Income Competitiveness broadband  subscribers • Ch Change in the  i th • Rise in PC sales demographic  structure PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 6
  7. 7. Challenges – Summary  PC Gaming  Common  Online Gaming  Market Challenges Challenges Market Challenges• Piracy of original  y g • Growth of Console  • Slow broadband  games and Mobile gaming speed PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 7
  8. 8. Trends – Summary   Localization of gaming content  3D games gaining ground PE/VC investment in the gaming market  PE/VC investment in the gaming market Key Trends  ` Online gaming becoming popular for social networking sites  Creation of Gaming Zones/ Organized Cyber Cafe chains Gaming companies organising gaming competitions DTH operators tie up with gaming companies PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 8
  9. 9. Public : Domestic Company – Company 1Company Information Offices and Centres – India  Block ABCCorporate Address City XYZTel No. 123456Fax No. 1234567Website http://www.abc123com/ p // abc 3co /Year of Incorporation 20‐‐ City AProducts and ServicesProducts and Services Category Products/Services Key PeopleProduct 1 P1,p2,p3 Name N Designation D i ti ABC abc XYZ xyz MNO mno PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 9
  10. 10. Public: Domestic Company – Company 1Financial Snapshot i i lS h Key Ratios K i y‐o‐y change  Particulars  20‐‐ 20‐‐ 20‐‐ 20‐‐ Revenue Net Income (20‐‐‐‐‐) Profitability Ratios 6 x4 0.15 Operating Margin a1 a a2 a3 a4 x3 Net Margin b1 b b2 b3 b4 4 x1 x2 0.10 Profit Before Tax Margin c1 c c2 c3 c4 2 0.05 Return on Equity d1 d d2 d3 d4 Return on Capital Employed e1 e e2 e3 e4 0 0.00 Return on Working Capital f1 f f2 f3 f4 20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets g1 g g2 g3 g4Financial Summary  Return on Fixed Assets h1 h h2 h3 h4 Cost Ratios• The company incurred a net profit of INR  A mn in FY 20‐‐, as  Operating costs (% of Sales) i1 i i2 i3 i4 compared to net profit  of INR B mn in FY 20‐‐ Administration costs (% of  j1 j j2 j3 j4• The company reported total Income of  INR X mn in FY 20‐‐,  Sales) registering an increase  of  r % over FY 20‐‐ registering an increase of r % over FY 20 Interest costs (% of Sales) Interest costs (% of Sales) k1 k k2 k3 k4• The company earned an operating margin of  d1  % in FY 20‐‐ an  Liquidity Ratios decrease of  k  %  points over FY 20‐‐ Current Ratio l1 l l2 l3 l4 Cash Ratio m1 m m2 m3 m4• The company reported debt to equity ratio of  g  in FY 20‐‐, an  Leverage Ratios increase of r % over FY 20‐‐ Debt to Equity Ratio n1 n n2 n3 n4Financial Summary  Debt to Capital Ratio 01 o o2 o3 o4 Interest Coverage Ratio p1 p p2 p3 p4 Indicators Value (DDD/MMM/YYYY) Efficiency RatiosMarket Capitalization (INR) a Fixed Asset Turnover q1 q q2 q3 q4Total Enterprise Value (INR) b Asset Turnover r1 r r2 r3 r4EPS (INR)EPS (INR) Current Asset Turnover Current Asset Turnover s1 s s2 s3 s4 c Working Capital Turnover t1 t t2 t3 t4PE Ratio (Absolute) d Capital Employed Turnover u1 u u2 u3 u4 Improved Decline PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 10
  11. 11. Public: Domestic Company – Company 1.Key Business Segments  Key Geographic Segments  Enamelled Wire and Strips India 6,000 6,000 6 000 c1 d b1 c 4,000 4,000 b a1 a 2,000 2,000 0 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐Key Recent Developments Description  NewsOverview • It sells product A under the brand name of ‘abg’ & ‘def’Production facilities • In India the company has k manufacturing hubs and  j marketing offices Shareholding pattern • Promoters of the company hold j % of the share while k % is held by general publicClients • Clients are spread across ghj countries spanning across t continentsInvestments • The company wants to invest INR K mn in a company through a  joint venture in Country 2  producing product a and product b producing product a and product b • So far the company invested INR 0.C mn in company A in country A PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 11
  12. 12. Thank you for the attentionThe PC and Online Gaming Market in India report is part of Netscribes’ Media and Entertainment Industry Series. For more detailed information or customized research requirements please contact: Phone: +91 33 4064 6215 E Mail: E‐Mail: sales@netscribes.comAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used in the preparation of this report,Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This Research on India Netscribes (India) Pvt Ltd or “Netscribes” is not responsible for any loss or damage arising from use of this document Thisdocument is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. PC AND ONLINE GAMING MARKET IN INDIA 2012.PPT 12