Market Research Report : Packaged Food Market in China 2011


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Packaged food market in China was valued at USD 111 bn and is growing steadily. China’s increased wealth has led to an increase in consumption of imported packaged food products. The huge scope of this market in China has made it lucrative for foreign players to venture into this sector. Rapid growth of convenience store chains and supermarkets along with rising global demand will stimulate the growth of sales and exports of this market in China.

The report begins with an introduction to the packaged food market in China along with the various segments. The market overview section gives an insight into the overall packaged food market in China along with its segmentation. It further delves into the regional distribution of packaged food across various parts of China. This is followed by an overview of the retail distribution of packaged foods, its various channels, import distribution channel, entry strategy for foreign players.

Packaged food exports have been covered along with total exports, segmented shares of countries and type of products exported. It also covers the total imports along with their country-wise segmentation and type of products imported.

An analysis of drivers and challenges explains the factors leading to the growth of the market and include growth in retail industry, rising middle class and increasing ability to pay, arrival of food multinationals, changing demographic pattern, changing urban lifestyle and improvement in packaging technology. The key challenges identified are varying consumer behaviour and perception, poor logistics infrastructure, overdependence on urban population and active unorganized market.

The competition section provides an overview of the competitive landscape in this industry and includes a brief profile of the major foreign and domestic players in the market.

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Market Research Report : Packaged Food Market in China 2011

  1. 1. Packaged Food Market –Packaged Food Market ChinaJuly 2011
  2. 2. Executive Summary  China is one of the largest packaged food markets in the world and is set to grow further  Packaged food market in China was valued at USD x bn in 200‐ and is estimated to grow to USD y  bn in 200‐ Market  Rapid growth of convenience store chains and supermarkets along with global demand will Rapid growth of convenience store chains and supermarkets along with global demand will  stimulate the growth of sales and exports of the packaged food market in China Drivers Challenges – Growth in retail industry – Varying consumer behaviour and  y g – Rising middle class and increasing ability to pay perception Drivers &  – Arrival of food multinationals – Poor logistics infrastructureChallenges – Changing demographic pattern – Overdependence on urban population – Changing urban lifestyle Changing urban lifestyle  – Active unorganized market  g – Improvement in packaging technology  Packaged food market comprises of a large number of domestic players along with active  p participation from foreign players p g p y Foreign Players Domestic PlayersCompetition Player 1 Player 2 Player 3 Player 4 Player 5 Player 6 Player 6 Player 7 Player 7 Player 8 Player 8 Player 9 Player 9 Player 10 Player 10 PACKAGED FOOD MARKET IN CHINA 2011.PPT 2
  3. 3. •Introduction•Market Overview•Retail Distribution po t po t•Export‐Import•Drivers & Challenges Competition•Competition PACKAGED FOOD MARKET IN CHINA 2011.PPT 3
  4. 4. Packaged food market has various segments and includes  different types of products Packaged Food Market – Introduction Packaged food essentially refers to food products, either complete meals or requiring minimal processing, which are  positioned to reduce time constraints and encourage fast consumption Can be consumed directly without any processing Confectionery Snacks S k Dairy D i Bakery B k Popcorn Milk and yoghurt Bread Sugar confectionery Chips/Crisps Cheese and butter Cookies Gums, mints and jellies Snack Noodles Shelf stable desserts Cakes and pastries Chocolate confectionery Extruded Snacks Other dairy products yp Biscuits and wafers Requires minimal processing for consumption Noodles Dried Processed Food Others Pasta and soups Frozen processed fish  Plain Noodles Breakfast cereals Frozen processed meat Instant Noodles Dried Ready Meals Sauces and condiments Frozen Noodles Frozen Noodles Other food preparations f Frozen Processed VegetablesSource: PACKAGED FOOD MARKET IN CHINA 2011.PPT 4
  5. 5. Packaged food market in China has been growing steadily  and has shown strong growth opportunities Packaged Food Market – Overview Packaged Food Market – Retail Sales • China is one of the largest packaged food markets in  USD bn the world and is set to grow further W% U • Packaged food consumption in China has been  V growing steadily over the past few years and is slated  to improve further in the near future • U b Chi Urban Chinese consumers have increased their  h i d th i 0 spending on food by a% annually between 200—0‐ 2008 2014e • China’s increased wealth has also led to an increase  in consumption of imported packaged food products Retail Sales – Segmentation (200‐) • Rapid growth of convenience store chains and  supermarkets provides huge opportunity for the  O% Segment 1 market to expand Segment 2 G% • Food safety policies and packaging technology in Food safety policies and packaging technology in  Segment 3 Segment 3 P% Segment 4 China will help to develop the market Segment 5 • Global demand will serve as the major factor  Q% Segment 6 stimulating sales and exports of the packaged food  L% Segment 7 g market in China K% R%Source: PACKAGED FOOD MARKET IN CHINA 2011.PPT 5
  6. 6. Food safety practice reforms have helped to boost China’s  packaged food exports China Packaged Food Exports – Overview Country‐wise Exports (20‐‐) • Exports have improved significantly as the global  Country 1 economic crisis has subsided Countryt 2 y • Reforms in China’s food safety practices has also  K% P% Country 3 stimulated exports to a great extent Country 4 • Country 1 and Country 2 together account for x% of  Country 5 the total packaged food exports O% Country 6 •EExports of packaged food are expected to better  f k df d d b N% L% further with rising global demand M% Total Exports under HS Codes Share of Exports (20‐‐) USD bn R% Segment 1 F% c e Exports have  Segment 2 b G% a d recovered to  Segment 3 pre‐recession  H% i% levels Segment 4 Segment 5 J% 0 2006 2007 2008 2009 2010Source: PACKAGED FOOD MARKET IN CHINA 2011.PPT 6
  7. 7. Drivers & Challenges – Summary Drivers Challenges Varying consumer behaviour and  Growth in retail industry perception Rising middle class and increasing  Rising middle class and increasing Poor logistics infrastructure ability to pay Arrival of food multinationals Overdependence on urban population Changing demographic pattern Active unorganized market  Changing urban lifestyle  Improvement in packaging technology PACKAGED FOOD MARKET IN CHINA 2011.PPT 7
  8. 8. Major Foreign Manufacturers (1/x) Company Snapshot: Player  Corporate Information Financial Performance Revenue Headquarters H d t City 1 Cit 1 Revenue Profit Profit / Loss USD bn USD bn  Founded NA Products Product 1, Product 2, Product 3 Key People Person 1 – Co‐Chairman 0 0.0 2007 2008 2009 2010 Business Highlights Business Highlights •Acquired ABC, a leading producer of soy sauces in China from private equity holding company XYZ for USD d mn  Includes e manufacturing sites with f employees in China and a j manufacturing facility, under construction in Shanghai  Heinz expects the acquisition to boost its annual sales in China to about USD g mn by Nov 20‐‐ •Player plans to double its packaged food business in China by 200‐‐ ‐‐ •Has registered growth of r% in China, where it recently rolled out Product Y and a new infant formula •It expects Brand, which generated v% of sales during the Jan‐Apr 20‐‐ in China, to become one of its "Top 15" brands Source: PACKAGED FOOD MARKET IN CHINA 2011.PPT 8
  9. 9. Thank you for the attentionThe Packaged Food Market ‐ China report is a part of Netscribes’ Food & Beverage Series. For more detailed information or customized research requirements please contact:Gaurav KumarPhone: +91 33 4064 6214 E‐Mail: gaurav.kumar@netscribes.comAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &  g g f g p y p p fbusiness research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives. p p f g f y g g p pDisclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. PACKAGED FOOD MARKET IN CHINA 2011.PPT 9