Global Market Research Report :Online marketing in india 2014 - Sample


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Netscribes latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter. Marketers find it much more cost-effective to invest in search engine optimization and targeted email marketing campaigns, and also being able to track the return on investment (ROI). Mobile Internet now provides access to an abundance of circumstantially appropriate advertisements available on the World Wide Web. So, mobile marketing is on the rise as well.
Online marketing activities have been boosted by the significant Internet user base in India that continues to expand into Tier-II and Tier-III cities. As of 2013, there are 165 million Internet users in India, which is approximately one-fifth of the countrys population. And if online advertisers can pay heed to the demand for more usage of different vernacular languages in websites, the market will be set to grow further. Although it is a market where the buyer exerts significant bargaining power, as there are multiple players offering solutions at competitive prices, yet it has low entry barriers for new players due to very limited government control and less initial sunk costs to operate. Thus, online marketing in India is poised for dynamic growth in the years to come.
Overview of online marketing in India and forecasted market size data over 2013 to 2018
Comprehensive discussion of the different methods of online marketing and what are the various online marketing tools
Qualitative analysis of the major drivers and challenges affecting the market
Market dynamics through major trends and opportunities
Analysis of the competitive landscape and detailed profiles of major private players
Why Buy
Get a broad understanding of online marketing in India, the dynamics of the market and current state of the same
Be informed regarding the major trends for online marketing and the prime opportunity areas
Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market
Understand major competitors business, market dynamics, and respond accordingly
Make more informed business decisions with the help of insightful recommendations provided to succeed in the market

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Global Market Research Report :Online marketing in india 2014 - Sample

  1. 1. Online Marketing in India April 2014
  2. 2. 2ONLINE MARKETING IN INDIA 2014.PPT Executive Summary Market Online marketing is experiencing a high adoption rate and is slated to grow at rate of a1% y-o-y There are predominantly a2 types of online marketing which have exclusive tools developed for their success Drivers & Challenges Competitive Landscape Drivers –Large domestic Internet user base –Positive consumer behavior & patterns towards online media –Growing proliferation of Internet on mobile devices –Volatile economic conditions –Lateral shift from traditional advertising towards Internet marketing –Large Expatriate Population Challenges –Lack of trust in Internet advertising –Literacy and language barriers –Shortage of skilled personnel Trends Advent of mobile marketing Content marketing emerges as the new buzzword Visual content slated to take new shape Local online marketing spreads wings Online marketing evolving as new stream of study Major Players Player A Player B Player C Player D Player E Player F
  3. 3. 3 •Macro Economic Indicators •Introduction •Market Overview •Online Marketing Types •Online Marketing Tools •Drivers & Challenges •Trends •Competitive Landscape •Strategic Insights •Appendix ONLINE MARKETING IN INDIA 2014.PPT
  4. 4. 4 SAMPLEEconomic Indicators (1/3) GDP at Factor Cost: Quarterly Inflation Rate: Monthly 0.0 0.2 0.4 0.6 0.8 1.0 % Dec 20-- - Jan 20-- E Nov 20-- - Dec 20-- D Oct 20-- - Nov 20-- C Sep 20-- - Oct 20-- B Aug 20-- - Sep 20-- A ONLINE MARKETING IN INDIA 2014.PPT Q3 d3 c3 b3 INR tn Q4 c4 b4 a3 Q2 d2 a4c2 b2 a2 Q1 d1 c1 b1 a1 20-- - --20-- - --20-- - --20-- - --
  5. 5. 5 Internet marketing is being hailed as a powerful force that is required for businesses who opt for global expansion Online Marketing – Global Overview •As Internet has opened up a whole new world of marketing possibilities, Internet marketing has constantly been evolving with rising opportunities for visibility and growth •An increasing number of companies are allocating a considerable portion of their marketing budget for online advertising •One of the primary reasons for its fast adoption lies in ease of being able to track online advertising campaigns •Emerging markets such as Brazil, Russia, India and China are poised for economic growth and businesses are eager to penetrate these markets which requires a mastery of online marketing Online Ad Spending – Global Growth by Region g1 f1 e1 d1 c1 b1 Region 4 Region 6 Region 5Region 3 Region 2 Region 1 e2 d2 f2 g2 b2 c2 20-- 20-- b3 g3 f3 e3 d3 c3 20-- b4 g4 f4 e4 c4 d4 20-- ONLINE MARKETING IN INDIA 2014.PPT
  6. 6. 6 Online marketing is already ahead of radio and is slated to outspace outdoor advertising in the ensuing years Online Marketing – India Overview (1/2) Market Size and Growth • In India, more and more businesses are opting for online marketing as their preferred mode of marketing for their products and services • A dominant reason for its adoption is it being a cheaper and more effective way of marketing as also being a guaranteed method of advertisement • Small and midsize businesses are also using internet as a potential medium to generate more qualified leads and sales • Facebook has emerged as a display advertising solution and thereby serves as a different marketing channel • Presently, companies are ramping up their efforts in order to educate SMEs regarding the power of online advertising • A primary advantage of using online marketing lies in the fact that it helps in tracking Return on Investment (ROI) till the very last unit of money spent in marketing 20-- n 20-- m 20-- INR bn r 20-- q 20-- p 20-- s o x1 Online Marketing x2 ONLINE MARKETING IN INDIA 2014.PPT Share of Online Marketing in Overall Advertising Sector 20-- 20--
  7. 7. 7 SAMPLE A snapshot that shows how much social media marketing gets translated into ROI Try new things based on friends’ suggestions and then making a purchase Encourage friends to try new products Stay more in touch with the brands one likes Share any negative experience with brands or products Do not buy certain products because one learnt of a negative customer experience How does social media influence users help in recommen ding and eventual purchasing ? ~c2% ~c1% More than c3% ~c4% ~c5% • Continuous engagement with a brand through its social channels helps in translation into monetization and advocacy • A successful approach towards monetizing one’s social channel presence leads to measurable business benefits including collection of high-quality leads, lead conversion to sales, purchasing behavior, account retention Social Media Marketing (3/3) ONLINE MARKETING IN INDIA 2014.PPT
  8. 8. 8 SAMPLESearch Engine Marketing –India Snapshot (2/2) y1 y2 y3 y4 Internet users depending on search engine for requirement of information y5 y6 Users not finding what they are searching on Internet and going away y7 y8 Internet Users who opt for Search Engines as the 1st step to look for a product Purchases made online through sites that are listed on search engine result lists ONLINE MARKETING IN INDIA 2014.PPT
  9. 9. 9 SAMPLE Social media marketing tools help in putting forward this concept in … Social Media Marketing Tools (1/3) Some forms of social media marketing materials • Social media marketing has gradually emerged as one of the most potential platforms to promote products on an online medium • It is mostly conducted on more popular platforms in the likes of Facebook, Twitter and YouTube and managing social networking sites can be daunting  This creates the need for effective tools that can ease the burden of sifting through numerous comments, questions and inquiries • There are multifarious tools that cater to specific functions in the likes of analytics, scheduling posts and filtering through content z1 • Google’s more than 90 mn users and 1 bn business pages have instilled interest among a lot of marketers • This interest have culminated into a need to remain visible on Google search and has rendered Google+ as a potential social media marketing tool z2 • As a social media tool, blogs are known to support purchase processes at every step • Blogs also help in providing content that feed social media as also support search optimization ONLINE MARKETING IN INDIA 2014.PPT
  10. 10. 10 SAMPLEDrivers & Challenges – Summary Drivers Large Domestic Internet base Positive consumer behavior & patterns towards online media Growing proliferation of Internet on mobile Volatile economic conditions Lateral shift from traditional advertising towards Internet marketing Large Expatriate Population Challenges Lack of trust in Internet advertising Literacy and language barriers Shortage of skilled professionals ONLINE MARKETING IN INDIA 2014.PPT
  11. 11. 11 SAMPLE ` Advent of mobile marketing Content marketing emerges as the new buzzword Visual content slated to take new shape Trends – Summary Key Trends Online marketing evolving as new stream of study Local online marketing spreads wings ONLINE MARKETING IN INDIA 2014.PPT
  12. 12. 12 SAMPLEKey Ratios of Top 3 Companies – Operational Basis (FY 20--) (1/3) Competitive Benchmarking (1/4) -30 -20 -10 0 10 p1 Player B Player C q2p2 q3 Player A q1 % Net MarginOperating Margin • X • X ONLINE MARKETING IN INDIA 2014.PPT
  13. 13. 13 SAMPLE Key People Products and Services Company Information Offices and Centres – India Registered Address xx Tel No. xx Website xx Year of Incorporation xx Name Designation Registered Address Place Category Products/Services Services xx Private: Domestic Company – Player A (1/5) ONLINE MARKETING IN INDIA 2014.PPT
  14. 14. 14 SAMPLEShareholders of the Company Ownership Structure Note: Shareholding pattern as on AGM dated 29th Aug 2012 100.00% r1 Name No. of Shares held Total Private: Domestic Company – Player A (2/5) ONLINE MARKETING IN INDIA 2014.PPT
  15. 15. 15 SAMPLEFinancial Snapshot Key Ratios Financial Summary Particulars y-o-y change (20-- - --) 20-- 20-- Profitability Ratios Operating Margin 6.94 0.59% -6.35% Net Margin 6.79 0.48% -6.31% Profit Before Tax Margin 6.92 0.61% -6.31% Return on Equity -109.57 -14.82% 94.75% Return on Capital Employed -271.78 -52.03% 219.75% Return on Working Capital -257.40 -37.65% 219.75% Return on Assets 59.43 2.85% -56.58% Return on Fixed Assets N.A. 136.25% N.A. Cost Ratios Operating costs (% of Sales) -6.94 99.41% 106.35% Administration costs (% of Sales) N.A. N.A. N.A. Interest costs (% of Sales) N.A. N.A. N.A. Liquidity Ratios Current Ratio 16.73% 0.93 0.80 Cash Ratio N.A. 0.17 N.A. Leverage Ratios Debt to Equity Ratio -14.82% -0.65 -0.57 Debt to Capital Ratio -42.33% -1.86 -1.30 Interest Coverage Ratio N.A. N.A. N.A. Efficiency Ratios Fixed Asset Turnover N.A. 230.26 N.A. Asset Turnover -45.98% 4.81 8.91 Current Asset Turnover -44.83% 4.91 8.91 Working Capital Turnover -83.95% -63.63 -34.59 Capital Employed Turnover -105.06% -30.78 -15.01 Improved Decline Net Profit/Loss Total Income INR mn -1 -3 INR mn 1 0 20-- n p 20-- m o • Company incurred a net profit of INR - mn in FY 20--, as compared to net loss of INR - mn in FY 20-- • It reported total income of INR - mn in FY 20--, registering a decrease of i% over FY 20-- • Earned an operating margin of j% in FY 20--, an increase of - percentage points over FY 20-- • The company reported a debt to equity ratio of k% in FY 20--, a decrease of l% over FY 20-- ONLINE MARKETING IN INDIA 2014.PPT Private: Domestic Company – Player A (3/5)
  16. 16. 16 SAMPLEKey Recent Developments Description News Overview • Is a full service Google authorized Internet marketing concern which works towards enhancing online presence through most effective Internet strategies • Boasts of having a rich experience in a varied array of business verticals spanning across s, t, u, v, w, x Solutions • Its plethora of services include e, f, g, h, i • Some of its clients include HDFC Bank, State Bank of India, IDBI Bank, American Express, Supertech, Vipul, Investors Clinic, Sobha and others • Boasts of having gained the trust of brands in the likes of Filmfare, UTV, Bajaj, Reliance, Campus, Galgotias University, WWF and others Miscellaneous • Has the vision of abiding to 3 T’s namely transparency, targeting and tracking • - is the online marketing partner of k, an online flower and gift delivery portal ONLINE MARKETING IN INDIA 2014.PPT Private: Domestic Company – Player A (4/5)
  17. 17. 17 SAMPLEPrivate: Domestic Company – Player A – SWOT Analysis (5/5) • xx • xx • xx• xx TO WS ONLINE MARKETING IN INDIA 2014.PPT
  18. 18. 18 SAMPLEStrategic Insights (1/4) Insight 1 •X •X •X •X ONLINE MARKETING IN INDIA 2014.PPT
  19. 19. 19 Thank you for the attention About Netscribes, Inc. Netscribes, Inc. is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes Inc. is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. Phone: +91 22 4098 7600 E-Mail: Online Marketing in India 2014 report is part of Netscribes’ Retail and Services series. For any queries or customized research requirements, contact us at: ONLINE MARKETING IN INDIA 2014.PPT