Nutraceuticals Market - India - Sample


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Total market for Nutraceuticals in India is valued at INR 44 bn in 2009; it is estimated to reach INR 95 bn in 2013. Market comprises of two segments - Food Supplements and Vitamins & Minerals.

The report provides a snapshot of the market including its segments food supplements, and vitamins and minerals. An overview gives a quick picture of the market with estimated market size, growth rate and key products and examples. An analysis of drivers reveals that increasing shift towards preventive therapies, increase in disposable income, increase in healthcare spending, ageing population, pharma retail growth, and favourable pricing environment is driving growth in this sector. The key challenges identified include lack of standardization, high pricing, lack of awareness, marketing and distribution challenge. Future trends identified include fortified foods, ayurvedic Nutraceuticals and foreign tie-ups. The competitive landscape identifies major players in this sector. The report also provides details of the key developments and private equity investments in this sector.

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Nutraceuticals Market - India - Sample

  1. 1. Nutraceuticals Market – India September 2009
  2. 2. Executive Summary Market valued at INR XX bn in 20--; Estimated to reach INR YYbn in 20-- Market comprises of two segments: – Food Supplements Market – Vitamins and Minerals LE India accounts for less than b% of the total world market Market has tremendous growth potential with several pharmaceuticals companies entering this space Drivers: MP Challenges: Drivers & Challenges – – – – A Increasing shift towards preventive therapies S Increase in disposable income Increase in healthcare spending Ageing population – – – – Lack of standardization High pricing Lack of awareness Marketing and distribution challenges – Pharma retail growth – Favorable pricing environment Fortified Foods Trends Ayurvedic Nutraceuticals Foreign Tie-ups Company 1 leads the overall market followed by Company 2 Product 1 enjoys a 48.7% market share in B-Vitamin segment Competition Major players in food supplement segment include : U, V and W Major players in vitamins and mineral segment include: X, Y and Z NUTRACEUTICALS MARKET – INDIA.PPT 2
  3. 3. •Introduction •Market Overview •Drivers & Challenges •Trends •Government Regulations •Competition •PE Investments •Key Developments NUTRACEUTICALS MARKET – INDIA.PPT 3
  4. 4. Nutraceuticals are classified on the basis of their ingredients or therapeutic use Nutraceuticals refers to extracts of foods having a medicinal effect on human health. It comprises of foods, dietary supplements, and medical foods meant for prevention or treatment of disease Traditional Nutraceuticals Non - Traditional Nutraceuticals Modern Nutraceuticals are available as forms of food, or Traditionally, nutraceuticals came in a medicinal format such included in foods or as whole food itself such as probiotic as a capsule, tablet or powder in a prescribed dose drinks and yogurt Nutraceuticals can be classified on the basis of the beneficial ingredient and/or therapeutic benefit claimed Ingredients Therapeutic Use • Bone & joint health • Antioxidants, carotenoids • Cancer risk reduction • Dairy-based ingredients • Cardiovascular health and diabetes • Fibres and carbohydrates • Cognitive and mental function • Minerals • Energy & endurance • Nutritional lipids and oils • Eye health • Phytochemicals, plant extracts • Immune system • Probiotics and prebiotics • Maternal & infant health • Proteins, peptides, amino acids • Respiratory health • Soy-based ingredients • Skin health • Vitamins & premixes • Weight management Vitamins and Minerals Food Supplement NUTRACEUTICALS MARKET – INDIA.PPT 4
  5. 5. Increasing shift towards preventive therapies and increasing disposable income has led to a growing market Market Overview Market Size and Growth •India accounts for less than b% of the world INR bn nutraceuticals market Y 100 a% LE •Nutraceuticals market in India is growing at a 80 very fast pace and expected to more double in P 60 X next four years 40 growth in this sector S M •Increasing shift towards preventive therapies A and increasing disposable income is driving 20 0 2009 2013e •Several pharmaceuticals companies are Market Segments entering this space •Pharmaceutical companies have realized that Nutraceuticals Market nutraceuticals products can be supplement products for their therapeutic products Food Supplements Vitamins and Minerals Source: NUTRACEUTICALS MARKET – INDIA.PPT 5
  6. 6. Drivers & Challenges Drivers Challenges Increasing shift towards preventive therapies Lack of standardisation Increasing in disposable income High pricing Increase in Healthcare Spending Lack of awareness Ageing population Marketing and distribution challenges Growth in pharma retail chain Favorable pricing environment NUTRACEUTICALS MARKET – INDIA.PPT 6
  7. 7. Trends Fortified Foods Trends Ayurvedic Nutraceuticals Foreign Tie-ups NUTRACEUTICALS MARKET – INDIA.PPT 7
  8. 8. Company 1 leads the overall market Competition Overview Market Share - Overall •There are more Indian players than Company 3 Company 4 Company 5 multinationals in the market as it’s a relatively Company 2 d% low technology section in pharma c% e% LE f% •Company 1 leads the overall market, followed by Company 2 MP •Company 1’s protein powder XX, was the most Company 1 b% a% popular brand followed by Company 2’s YY •In Health food drinks segment: SA Company 3 has four brands : U,V, W and X L, M from Company 3 and Company 4's N are also Market Share - Health food drinks Others popular Others •P leads the Energy drinks market followed by w% Q Product 2 v% •In Vitamin B-Complex market R is the leader, followed by S, T and M u% Product X enjoys a 48.7% market share Product 1 Source: NUTRACEUTICALS MARKET – INDIA.PPT 8
  9. 9. Thank you for the attention The Nutraceuticals Market report is part of Research on India’s Healthcare Industry series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Gagan Uppal Phone: +65 8448 0449 Phone: +91 98364 71499 E-Mail: E-Mail: Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. NUTRACEUTICALS MARKET – INDIA.PPT 9